FUNDAMENTALS OF ENTREPRENEURSHIP

ENT300

INDIVIDUAL ASSIGNMENT
CASE STUDY

FACULTY OF SCIENCE COMPUTER AND MATHEMATIC

DIPLOMA IN MATHEMATICAL SCIENCE

JCS1435C

NAME : MOHAMMAD FAKRULRAZI BIN MOHD KAMAL

UiTM ID NO. : 2018267732

PREPARED FOR :-
MADAM SITI FARRAH BINTI SHAHWIR

SUBMISSION DATE :-
12th NOVEMBER 2020

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TABLE OF CONTENTS

TITLE PAGE

Executive Summary 3

Introduction 4-7
Entrepreneurial Characteristics
8

Conclusion 9

References 10

Appendices 11-12

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1.0 Executive Summary

This case study is going to portray the journey of a successful entrepreneur who
produced the product named “ HausBoom “. It's more than a soda. It's a lifestyle, he claimed.
In less than half a decade, both nationally and globally, Boom Beverage's Hausboom
product a sparkling real juice drink has made waves.
Hausboom crossed more than 3,000 shops, convenience stores and cafes within seven
months of commercialisation. They are also being exported throughout Asia and Europe to
eight countries.
Recently, the company received the third prize in the AmBank BizRACE 2018 challenge,
beating close to 1,000 small- and medium-sized enterprises and start ups in a competitive
elimination process that spanned eight months.
Azri Zahier Azmi, the company's founder and chief executive officer ( CEO), cites Coca-
Cola as the inspiration for his business.
In the fast-moving consumer goods (FMCG) industry, he firmly believes in making a
company that has solid branding, meets international standards and can be worth billions of
ringgit just like Coca-Cola.
However, setting itself apart, Hausboom seeks to fill the gap in the demand for premium,
halal and carbonated drinks made from real fruits.

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2.0 Introduction
2.1 Entrepreneur Profile

Azri Zahier Azmi is the managing director of The Boom Beverage Sdn Bhd. He is a
graduate of SM Sains Raja Tun Azlan Shah and holds a Bachelor of Materials Surveying
(Construction) from the University of Malaya.

Right from the time he was a kid, he has had an expensive taste. Though he wanted a
Deuter RM200 bag for school in Year Five, his parents declined and instead gave him RM30
for a schoolbag. But his desire to be stylish was so strong that by cleaning tables in a food
stall and selling durians from his grandfather's farm, the then 10-year-old decided to earn the
income.

Azri had already learnt the art of psychology at that tender age. He discovered that
people had a soft spot for kids. So, he thought that people will took pity on him.

He learned everything he could about durians and realizing how important knowledge
was in doing business so that he could advise his clients on the fruits to purchase,
depending on their choice. Impressed, they continued to come back.

At 11, he was already handling RM1,000 to RM2,000. Money is a powerful motivator for
him and his slogan was still “you can be dirt poor as long as you are stylish”. When he got a
place at SM Sains Raja Tun Azlan Shah in Taiping for his secondary education, he kept a
low profile as far as making money was concerned for the first two years because he was a
junior.

By Form Three, as a senior, he could do pretty much anything so he started selling

keropok and lollilops to the other students. He bought big packets of keropok for RM4.50
and sold them for RM9 making 100% profit on each pack. That year (in 2002), He bought
himself the latest Nokia phone which very few people had because it was expensive. He is
enterprising ways followed him all through university. While pursuing his Asasi Sains
foundation course at Universiti Malaya, he sold the concept to other students to "Suit Up" for
their annual dinner because one of the fathers of his friend had gotten hundreds of suits for
free and didn't know what to do about it. So Azri brought those suits in with his mate.

Azri initially pursued a degree in Applied Chemistry but found it wasn’t quite his thing, so
he switched courses. Azri lost his PTPTN student loan when he switched courses, but the
enterprising student found other ways to fund his education and lifestyle.

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He joined the debate team at the university and participated in any debate he could because
there was a daily RM60 reward and lucrative cash prizes ranging from RM8,000 to
RM27,000.

He was already able to purchase a new Proton Savvy for himself in his second year at
university. Azri ventured into other firms, not content with just the "company" debate. For a
group of candidates competing for a student election, he printed a bulletin and made
RM5,000. He also took a photography class and spent weekends taking wedding pictures,
costing RM1,500 to RM3,000 per session for couples.

Azri managed to obtain an outstanding GPA of 3.7 despite being busy with his money-
making projects, graduating in 2010 with a degree in Quantity Surveying.

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 2.2 Business Profile

HausBoom HQ located at No 22A-3, Jalan 17/54, Seksyen 17

Petaling Jaya, Malaysia. HausBoom established in 2014, is taken word Haus in English
refers to the thirsty. The name HausBoom means the spirit of the Malaysian brand of
sparkling juice drink that provides fresh and energetic drinks. Drinking this drink will quench
your thirst and BOOM! energy triggered.
No doubt, the brand name is a clever idea from Azri. The name Hausboom comes from
the Bahasa word ‘haus‘, meaning thirst. Available in six flavours, it is marketed primarily to
16-25-year-old urban dwellers as a lifestyle brand.
Many users compare HausBoom with Barbican and other malt drinks. However,
HausBoom is unlike any other because the drink contains real natural juice. The minimum
juice content in each HausBoom is 10-15%.
The retail price of the 275ml drink is between RM 3.80 and RM 4.20, which is considered
inexpensive and built to suit all tastes, while HausBoom has a glass bottle design and
premium beverage flavour.
There are 6 flavours of beverage which is blackcurrant, lychee, strawberry, lemonade,
guava and mango.
The purpose of this flavour is to choose all users' preferences including those
from inside and outside the world. There are no plans for Hausboom in aluminium cans or
PET bottles at present since the perfect container for fruit juice is in a glass bottle for the CE
O of HausBoom himself.
All of HausBoom’s drinks are locally manufactured with their fruit extracts sourced from
overseas.
In order to gain market share. He took a financial loss in the first two quarters but the
strategy has worked so far. Now, they are in over than 10,000 outlets nationwide, available
at key distributors like 7-Eleven, myNews, Petronas Mesra stores, as well as cafes and
restaurants.
With a plant at Besut, Terengganu with a capacity of 2.5 million bottles a month, As a
result of Azri 's involvement in a Malaysian trade mission to these two cities in 2017, the
brand is available in Europe, Berlin and Birmingham.
HausBoom also received several awards and achievements which is Ambank BizRACE:
Top 3 Best SME, Brandlaureate: World Halal Brand Award, MIHAS: Most Innovative F&B
Products and Malaysia Good Design Mark: Best Packaging.
Apart from Malaysia, Hausboom is now available in more than 8 countries including
Kuwait, Saudi Arabia, United Arab Emirates, Japan, Singapore, Brunei, Germany, United
Kingdom (UK), Korea. HausBoom will also expand its products to more than 22 countries

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such as Japan, Indonesia, Thailand, Puerto Rico, Mexico, Nigeria, India, Panama,
Guatemala, New Zealand, Tanzania and others.
All Hausboom drinks are certified halal by the Department of Islamic Development
Malaysia (JAKIM). In addition, HausBoom achieves the quality of Good Manufacturing
Practice (GMP), HACCP (Hazard Analysis and Critical Control Points) certification.

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3.0 Entrepreneurial Characteristics

An entrepreneur should have their own entrepreneurial competencies to ensure their

business grows well. Entrepreneurial competencies can be described as characteristics of
the entrepreneur in order to perform entrepreneurial functions effectively. The characteristics
that entrepreneurs should have are sees and act on opportunities, persistence, initiative,
information seeking, concern for high quality of work, commitment to work contract,
efficiency orientation, systematic planning, problem solving, self-confidence, assertiveness,
persuasion and use of influence strategies.
The first personal entrepreneurial competencies shown by Azri Zahier Azmi is initiative.
He growth his business by export his product around the world because he saw the potential
of the market in those countries. Even though Hausboom is proudly made in Malaysia, the
amount is still outside Malaysia. That is why the brand channels its resources to expand the
demand for exports. At the moment, 50% of the revenue comes from Malaysia and the
remaining 50% comes from exports. In Malaysia, in each province, the firm has named
distributors. There will be a wholesale channel and agents for each distributor. But
Singapore was the big break Hausboom needed to go abroad. He first exported Hausboom
to the island republic and soon demand were coming in from other countries.
Because of how he branded his product plus the look and the feel of the beverage, people
thought his product had been around for a long time. Hausboom is now available in six
overseas market, including Brunei, Maldives, South Korea and Sri Lanka.
The other Azri Zahier Azmi personal entrepreneurial competencies is systematic
planning because he built his company to last like Coca-Cola. Azri started Hausboom with
very little capital. He would mix the drinks himself by hand before he was able to purchase
bottling machinery from China. When Hausboom started, he employed the help of friends
and celebrities to level up the marketing strategy so that people would know the brand. For
getting people to take notice and get excited about Hausboom was a major challenge when
starting up his business in 2014. He decided he were not merely just to sell a drink but a
lifestyle. New and hip, Hausboom is young. This includes society, art and music. Since its
inception, Hausboom has actively sought to become part of lifestyle events.

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3.0 Conclusion

To sum up, HausBoom has now relocated to a 4-acre new facility in Besut, Terengganu
with German and Italian technology machines with a production capacity of 2,000,000 bottles
per month, beginning with a 100,000-bottle production capacity per month. HAUSBOOM also
follows Good Manufacturing Practice (GMP) and JAKIM's HALAL certificate has been
awarded.
To retain the brand image, the company aims to achieve steady growth. The marketing
plan is to dispatch the drinks along with all the sales support to promote the brand in order not
to let the Hausboom brand fail. He outlines an ambitious expansion to strengthen their
distribution channels over the next few years as at his slogan “We will always make sure that
we are different from the rest, in anything that we do.”

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4.0 References

1) https://www.jobkartel.com/art-dealing-bagaimana-hausboom-tembusi-pasaran-
7eleven/
2) https://www.mstar.com.my/lain-lain/inspirasi/2015/03/28/azri-pertanian
3) https://www.astroawani.com/berita-dunia/hausboom-bottled-in-besut-now-fizzing-in-
berlin-and-birmingham-223234
4) https://vulcanpost.com/612441/malaysia-hausboom-sparkling-fruit-juice-drink/

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APPENDICES

Proudly made in Malaysia

All made from real and

concentrated juices

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 Available in
overseas markets

Bottled in Besut, Terengganu

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