Table of Contents:

Introductory Paragraphs about the company and its operations and competition

Accounts and Finance Department

Human Resource Department

Narrative of what you’ve learned as an Intern there?

What was your role/duty as an intern?

What was the culture of the firm?

What part of your business education were you able to apply at your internship?

What new skill did you acquire on the job?

What is your recommendation for the next batches for their internships?
I had been given the assignment of doing internship for 6 weeks in Matra Asia Company Ltd. I

started Internship on 1st July, 2020 till 15th August, 2020 with attaining almost all of my goals

and objective.

I have tried my level best to gain whatever was possible in this short span of internship period.

This internship report contains all the information about the company as well as my firsthand

experience.

The main purpose of my internship was:

 To observe, analyze and interpret what concepts were applied by the company that I had

learned in my HR courses.

 To learn how to practically work in an organization.

 To develop interpersonal communication

Methodology:

Primary Data:

 Personal observation

 Discussion with staff

 Practical work

Secondary Data:

 Policy manuals

 Job sites

 https://www.matraasia.com/
Pakistan’s Agricultural And Livestock Sector:

Pakistan 's agriculture has consistently generated the largest GDP, employs the most workers and

was named the "backbone of the Pakistani economy" due to its contribution to the economy in

one form or another. As of 2019, Pakistan 's farming sector employed about 38.5% of its

workforce and made a contribution of 18.5% to Pakistan's GDP. Agricultural suppliers play an

important role in flourishing this sector of Pakistan as well.

Livestock is Pakistan 's agricultural subsector which contributes roughly 56% of agricultural

value addition and close to 11% of the gross domestic product (GDP). Development of livestock

makes a significant contribution to value-added services for agriculture. In this respect Pakistan

definitely has a diversified environment and natural resources. Therefore, it stands at a high

position. But sadly, livestock in the country is underutilized. Pakistan is equipped with rich,

untapped capacity. This is because of the use of outdated systems and equipment. Therefore,

these agricultural suppliers help cater to the needs of the ever-growing livestock sector and

address the issues faced by the livestock industry of Pakistan.

Introduction

Organization’s Details

Matra Asia Pvt, a company founded by three directors from supplying raw materials to the

agricultural and poultry feed factory industry has been in business since 2012. Matra Asia

became a renowned brand for quality grains and food supplies within a short span of time. The

company also supplies cattle feed to various cattle feed mills between 2012 and 2015, and

supplies directly to farmers and processing plants, as well as feed industry, including maize

(maize (corn), rice tips, rice bran, wheat bran, soy beans, canola meal and sunflower feed.
Research & development in feed additives, seeds and fodder etc. has also begun for

diversification.

The company has made its attention on the cattle feed market recognizing the untapped potential

in the region. Cattle Feed is a new and growing industry with a sufficient R&D and marketing

capacity. Since beginning 2015, Matra Asia has advanced through its distribution network across

Pakistan through the product portfolio and distribution network and marketing final nutritional

products for dairy farmers. Matra Asia Pvt produces quality feed. It has set up its own factory in

the leased area at 2.5 km on Manga Raiwind Road. Within three and a half years Matra Asia has

become a high-quality cattle feed producer in Pakistan. Matra Asia has been a great success. At

our Manga Raiwind Road mills they currently produce between 50,000 and 60,000 bags a

month.

Matra Asia also provides a large variety of items Cattle Feed, Fodder Seeds (Alfalfa, Rye Grass,

Sorgham Sudan Grass & Rhodes Grass), Mineral Mixtures & Semen etc.

Presently Matra Asia Group has following divisions:

 Cattle Feed Division

 Seeds Division

 Semen Division

 Cattle Supply Division

Matra Asia is in work with the following foreign companies whose Matra is exclusive agent of in

Pakistan.

 Le Gouessant. (France mineral mixture export company for animal health)

  Chr-Hansen. (Danmark Global bioscience company)

 Heritage Seeds Pty Ltd (Australian largest seed export company)

 Alforex Seeds Pty Ltd. (USA Seed export company)

 ABS (USA Animal Semens export company)

 Austrex (Australian largest animal export company)

VISION:

To help farmers reach their full potential by helping them increase productivity, improve

efficiencies and reduce costs by providing effective solutions.

STRENGTH:

Matra Asia’s greatest asset is its investment in human capital; our workforce currently consists of

trained doctors of veterinary medicine (DVM), post graduates in animal nutrition and

agronomists. Matra Asia strives to continually grow its investment in human resource, by

recruiting, training and educating top professionals.

VALUES:

A dedication to high corporate values creates most opportunities for the growth of any business.

By values we mean the fundamental objectives that the organization aims to accomplish in its

entirety. Values are the secret to stimulating a company's five growth engines; the market,

products and services, organization, people and finance.

 Customer Focus: The key cause of all operations is customer satisfaction

 Corporate Family: We understand that Matra 's success is based on people

 Integrity: We follow the highest level of conduct.

  Social responsibility: We are working hard to boost the community's well-being.

Management Team:

Quality HR most often leads to an organization's healthy growth. Matra Asia's directors not only

have a strong background in experience and education, but have chosen the best management

team to conduct their business. The manufacturing and production team has good market

credibility and experience. The management is also committed to the development of human

resources and their team is actively engaged in research and development with training to

produce results. Matra Asia has a management team with deep experience in the agriculture and

animal nutrition sectors, and is proud of its investment in staff. The company currently have 125

employees in total. The details of key personnel are as follows:

Anwar Ul Haq Khan – CEO

University of Punjab, Pakistan (Bachelor of Arts)

27 Years of clean service in various roles & departments of the Government of Punjab.

Ultimately Retiring as Judicial Magistrate. Having Command in human resource and

administrative management.
Omar Mukhtar – Director Sales/Production

UCL & LSE, UK (BEng (Hons), Engineering with Business Finance)

MD RSC Rice Mills for 7 Years (Introduced “APNA” Basmati Rice Brand in UK)

Having 07 years of experience in trade of Dairy & Poultry feed materials.

Having 04 years of experience of cattle feed manufacturing and seeds division.
Bilal Latif – Director Trade

ACCA, UK
10 years in trade of Dairy & Poultry feed materials

Having 04 years of experience of cattle feed manufacturing and seeds division.

Dr. Ghulam Mustafa – Head of Production

UVAS, MPhil in Animal Nutrition

Has spent over 5 years working for companies such as Crescent Feed & Khawaja Feed.
Mr. Azhar Siddiq – Head Of Procurement

University of Punjab, MBA

Has over 25 years of experience working as a procurement manager for companies such as

Lahore Feed, Olympia Feed and Sharif Feed.

Mr. Salman Naeem – Head of Agri Business

University of Agriculture Faisalabad, UAF, MSc Horticulture

Over 7 years of experience working within the agriculture sector and has worked with

companies such as Maxim International.

Mr. Abdullah-GM Accounts & Finance

ACCA-UK
Over 8 year of experience in the field of finance & accounts has

Worked with companies such as Talon Apparel Pvt Ltd and Crescent Dyeing & Embroidery

Pvt Ltd.
Mr. Hassan Latif Khan-Marketing Manager

University of Sheffield, UK, MSc Marketing

Over 4 years of experience in the field of Marketing.
 Mr. Muhammad Shahbaz – Key Accounts Manager

University of Agriculture Faisalabad, UAF, MSc Agronomy

Over 5 years of experience working within the agriculture sector and has worked with

companies such as Maxim International

Competitors:

Since Matra Asia Pvt Ltd deals in dairy products such as manufacturing of cattle feed, trading of

imported fodder seeds, semen & mineral for animal health so its competitors are cattle feed,

fodder seed, semen & mineral sellers in Pakistan.

 https://hasancorporation.com/

 https://farmpowerpvtltd.enic.pk/

 https://greensexport.com/service.html

 https://fdp.com.pk/about-us/

Departments of Matra Asia:

Accounts and Finance Department

The candidate job description includes:

 Assist General Manager Finance in financing and other related ventures with banks and

other financial institutions.

  Assist Accounts and Finance Manager to work regularly in an effective and seamless

manner.

 Responsible for planning monthly sales tax records & aid to finalise company reports on

an annual basis.

 Help the Department of Internal Audit in conducting an internal audit.

Production:

The production department is responsible for converting inputs into completed outputs through a

variety of manufacturing processes. The manager of production department is responsible for

ensuring that raw materials are supplied and processed efficiently into finished products and for

controlling the processes for more productive and enjoyable work.

For each portion of the production process, the production department sets standards and targets.

the quantity and consistency of the goods coming from a production line are closely tracked. In

Matra Asia the company is in process to successfully establish lean production where quality is

monitored in every stage of the production by all employees, rather than at the end using a

quality control approach.

Procurement:

This Department prepares the company's purchasing orders and tracks the purchase related

activities. Procurement staff shall decide what items are required and what products are in the

inventory of the company. The employee also tests if the products stay on the ordinary supplier

of the company. They are constantly look for new vendors, as well as search catalogues and

websites. Many companies issue request form(s) and submit it to suppliers when new suppliers

are identified. The suppliers complete the form and send it back to the company. The recruits
help create spreadsheet which represent the products available to each company and the prices.

Communication is also a very important role within the procurement department because most of

it consists of communication with suppliers and other departments in the organization. Recruits

keep in check if products are back ordered or are delayed too long, they must determine whether

or not such products are to be ordered from another source. When orders arrive, procurement

agents match shipping documents with purchasing orders that verify that all information is

correct. If inaccuracies are identified, the employee may contact the provider to fix the problems.

Department of Import /Export & Distributors:

Their import department is responsible for smooth & efficient management of import & custom

clearance of Raw-Products. Whereas their export department is responsible for smooth &

efficient management of export of finish products. Their distributors are key shopkeeper who

sells dairy products directly to farmers, they directly transfer goods to these distributors through

local hired transport trucks, these distributors are appointed in different location of the country.

Sales and Marketing Department:

This functions of this department of Matra Asia include research and development, distribution,

customer service, sales and communications. In its narrowest form, a sales department advises

the marketing department based on its feedback with customers and focuses on customer contact

to drive sales.