GC UNIVERSITY, FAISALABAD

FACULTY OF ECONOMICS & MANAGEMENT SCIENCES

Lyallpur Business School

Course Specifications

(MGT-601. - Entrepreneurship 3(3-0))

2020-2021
http://www.gcuf.edu.pk/
 COURSE SPECIFICATIONS
Basic Information

Course Title: Entrepreneurship

Course Code: MGT-601. - Entrepreneurship 3(3-0)

Course credits/week: Theory: 03

Program(s) on which the course is given: BBA 7th

Department offering the program: Lyallpur Business School

Department offering the course: Lyallpur Business School

Overall Aims of the Course

Course Description:

The Entrepreneurship is basically designed for BBA students to educates and make them
effective part of organization as policy makers and for society and country as a independent
entrepreneur. After completing this course the students will be in a position to take initiative for
new business startups with complete knowledge of basic requirement to run a successful
business and avoid the chance of failure.

This course of entrepreneurship will help the students to understand the basic concept of
entrepreneurship. How the innovation in product, technology and product can be used as
source of differentiation to skim the maximum benefits from prevailing condition. Through
different entrepreneurs case studies the participant will be encouraged to take business initiative
for their own, family as well as economic growth of country and the world.

The course is primarily an interactive discussion including debates, mini cases, video lectures
and multiple opportunities to apply the theories that are discussed.

The objective of this course is to take a practical approach to handle business plan feasibility or
too start their own business. It gives the student a Basic and practical introduction to start new
business. This course provides in-depth exposure to practical examples and applications about
entrepreneurial decisions to start new business.
Class Format:

Entrepreneurship course is a concept based, practical and discussion-driven course, thus

the vast majority of our classes will be focused on concept discussion and case studies,
video case studies, individual and group assignments.

Our weekly class Instructions and discussions will follow this format:

WEEK MODULES/CONTENTS

Entrepreneurship the need of time

What is Entrepreneurship?

1st week Economic and personal Benefits of entrepreneurship

Why Study Entrepreneurship before startups

Entrepreneurs videos for motivation

Entrepreneurship and innovation

Creativity as a prerequisite to innovation

Innovation and entrepreneurship

2 week
nd
Opportunity through change

Windows and corridors

Innovative business case studies

Small business and corporate Entrepreneurship

Environment of small business

3rd week Case study : small is not bad

Resolution for success

Corporate entrepreneurship-Intrapreneurship

4th week Compelling Reasons to Start a Business

 1: Work on things that matter to you,

2: Get a personal education,

3: Make more money

4: Job security

5: Flexible schedule

6: Cash in on tax benefits

7: Fill a void in the community

8: Every day brings new challenges

9: Surround yourself with good people

10: Acquire the quality of life you want

11: Take on a career in a completely different field

12: Never work a day in your life

13: Tap into hidden creativity

14: Startup resources are plentiful

15: Turn your vision into reality

Individual benefits to become entrepreneur

1: Be the boss you’d want2: Overcome a layoff 3 : Create a sellable

asset 4: Join the wave of the future 5: spend more time with your
children 6: Create a legacy 7 : Share your talents with others 8:
5th week Delegate responsibilities that you don’t like 9: The internet offers more
sales possibilities 10: Personal fulfillment 11: Build a variety of skills
12: Keep someone else from taking your idea 13: Create the
atmosphere you want 14: Be a rock star 15: Own your decisions

5th week Motivational stories and videos of world successful entrepreneurs

6th week A model for new Venture

 Concept of planning paradigm

Four stages growth model

Fundamental of feasibility plan

Responsibility for Business Planning

Product and services concept for new venture

7 week
th
Case studies : 1. I cannot believe it is Yogurt

2. The company as an environment tool

The product concept and commercial opportunities

A macro view : manufacturing matters

8th week Product and technology

Identifying opportunities

Consider local as well as international changes

Product development process

● Idea generation stage

● Transition
● Incubation
● Commitment
9th week
● Implementation
● Commercialization

How to be effective entrepreneur

10th week ● How to Avoid Killing Your Startup

● How to Increase Your ROI With Color Psychology
● How We’re Building and Launching a New Product, Step-by-
 Step

● How to Create a Financial Contingency Plan for Your Business

● Customer Service: A Sense of Mission

Interviews and discussion with successful entrepreneurs to know

Hardship in business

Motivation to do good business

11 week
th
Opportunities in business

How to run effective business

12th week Activities to develop business ideas individually and in groups

Product protection: patents, trademarks and copyrights

Introduction to patents

Types of patents

Patents process

12th week Trademarks

Trademarks and services marks

Trade secrets

13th week Marketing and new venture

The marketing concept

Perspective on marketing research

 Market research in prestart up phase

Market focus on organization

Source of market intelligence

Implication of market research and competitive analysis

Marketing: fundamental of marketing

Product concept

Distribution

14th week Promotion pricing

Marketing strategies

Marketing plan

Case studies

International Market : New venture opportunities

Changing International environment

Exporting

15th week Importing

Establishment of international venture

The foreign environment of business

The entrepreneurial team and business formation

● Matching human resource needs and skill

● Networking
16th week ● Legal form of business in perspective
● Managing growth and transition

17th week Course participant business ideas presentation and display for
public
 18th week Open session for discussion of business ideas with mentors

Required Learning Resources

Text Book(s): Entrepreneurship , new venture creation by David H. Holt

(Title, Author, Edition, Publisher) 4th Edition . Pearson, 2018

Reference Book(s): Entrepreneurship for Everyone: A Student Textbook:

ISBN 10: 1412947758  ISBN 13: 9781412947756
(Title, Author, Edition, Publisher)
Publisher: SAGE Publications Ltd, 2008

100 Startup: Reinvent the Way You Make a Living, Do What You
Love, and Create a New Future - 12 edition

Facilities Required for Teaching and Learning

-White Board

-Multimedia

Contact Details:
Dr. Mohsin Bashir Associate Professor ,Lyallpure Business School
Faculty of Economics & Management Sciences,
GC University, Faisalabad, Pakistan.
Phone(office): 041-9203020 E-Mail: Drmohsinbashir@gcuf.edu.pk
Course Specifications Developed By: Reviewed By (Dean FE & MS):
Dr. Mohsin Bashir Dr Waseem Bari, Assistant Professor in management
Date: September 2020 Date: October 2020