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  • Assignment 1

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    Srushti Kadiya
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    This document outlines a campaign to provide bottled water from local sustainable sources to rural households, with a decentralized structure that considers community needs and culture. It suggests raising awareness of the importance of clean water by highlighting how water borne diseases can be prevented through safe drinking water and rainwater harvesting, and making the message personal.

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    This document outlines a campaign to provide bottled water from local sustainable sources to rural households, with a decentralized structure that considers community needs and culture. It suggests raising awareness of the importance of clean water by highlighting how water borne diseases can be prevented through safe drinking water and rainwater harvesting, and making the message personal.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    15 views1 page

    Assignment 1

    Uploaded by

    Srushti Kadiya
    This document outlines a campaign to provide bottled water from local sustainable sources to rural households, with a decentralized structure that considers community needs and culture. It suggests raising awareness of the importance of clean water by highlighting how water borne diseases can be prevented through safe drinking water and rainwater harvesting, and making the message personal.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Awareness campaign

    Bottled water from local sources

    - Sustainable material/ recycled


    - Low cost-> grants
    - focused -> rural households
    - Sustainable competitive advantage

    Structure:

    - decentralized - better accessing community needs


    - Culture, environment

    Pitch:

    - Why the clean water is important?


    - make it personal
    - awareness about water borne diseases, safe drinking water
    - rainwater harvesting

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