RESEARCH METHOD

The purpose of adopting a research framework for a researcher is to have a clear

picture about the relationship between dependable variable and independent variable.
As shown in the below figure 1. The research framework is shown. The independent
variables like plastic recycle bin, offers made by Nike, reuse of the plastic as Nike’s
material and reduction of plastic bag use and dependent variable is customer
awareness about the usage of plastic bag.

Independent variables
Approaches made by Nike:

 Plastic recycle bin

 Offers made by Nike Dependent variable
 Reuse of the plastic as Customer Awareness
Nike’s material About the Usage of
 No plastic bag usage Plastic

Figure 1.

Sample and data collection

For our research, we have implemented accessibility way of getting the data by
conducting online survey. The questions were related to Nike company and plastic
usage. By conducting online survey, we can collect data and use it for research very
efficiently. In our view online data collection is one of the easiest and fastest ways to
get the required information as it only requires a smartphone or a gadget of similar
kind.
The people who responded to the survey are from India. Majority of them were MBA
students.
Along with online surveys we also done some research of our own and collected data
from various articles. The information regarding usage of plastic has been collected
from articles, newspapers, internet, and books. we have gone through various articles
the articles were collected from journals and some of the articles were found through
internet research.

Research Instrument
To conduct this research and achieve our research target we have divided the survey
form into two parts. In the first part, respondents were requested to fill their email
address, name, gender, and age group. we can be able to generate this demographic
data by collecting this information.
For part two, we framed the questions related to Nike. we also included questions
related to consumption of plastic. The questions were related to what their concern
about green environment are, the effect of plastic on ocean ecosystem, and many
more questions related to plastic consumption. These questions were asked to
understand if they are concern with the current issue or not.
Data Collection Based on Google Survey

Gender
80 responses

Chart Title

33% Male
Female

68%

Age Group
80 responses

Chart Title

Consumption of Plastic and

20-25 Sustainability Efforts of Nike towards
25% 25-40 Green Environment

Identify logo
75% 80 responses

Which brand do you prefer?

80 responses
 Chart Title

10% Nike
puma
43% Adidas
28% others

20%
How concerned are you about Green environment
80 responses

8%

18% 35% Extremely concern

Very concern
Moderately concern
Slightly concern
15% Not at all concern

25%

Do you think plastics will affect on our ocean?

80 responses

Chart Title

3%
Agree
Not Agree

98%

64
Do you think ban on plastic is justified, although it is recyclable?
80 responses

Chart Title

29% yes
No

71%

What happens to plastic waste?

80 responses

Chart Title

It is a biodegradable material
so it is eventually
5% disintegrates
8% 23% It never fully goes away, it
just break into little pieces
There is no such thing as
plastic waste, all plastic is
recycle
It is dumbed in the ocean for
fish to eat
65%

65
Why is plastic dangerous for marine life?
80 responses

Chart Title

They mistake it for food

1%
4%5% and cannot digest it
They can get tangled in it
which hinders their ability
to swim
Both a and b
Fish use plastic waste for
habitats

90%

How Many million tons of plastic are dumped in our oceans every year?
80 responses

15%
28%
1 million
8 million
25% 20 million
50 million

33%

66
There are many alternatives to single use plastic
80 responses

Chart Title

34% 1
0

66%

What percentage of emitted carbon dioxide is absorbed by ocean?

80 responses

Chart Title

10% 15% 20%

40%
60%
25%
80%

50%

66
More than half of the breathable oxygen in the world comes from ………..?
80 responses

Chart Title

5%
The Forests
18% Lakes
The oceans
4% Clouds

73%

67