4.

The connection between business model and marketing

The definition of marketing mainly covers the content of marketing and marketing strategies, facing
the goals and market shares pursued by the business model, and there are common points in the
goals pursued by the marketing and business models. Discussing the common points and connections
together can reveal a lot. And as the research on business models becomes more in-depth, marketing
strategies are more in line with market development, and more and more similarities are revealed.
For the concept of marketing, the business model plays an important role in promoting the
development of the entire market. The business model is an important basis for influencing the
market, and marketing is the basic strategy that determines the business model. When the American
Marketing Association studied the relationship between business models and marketing, it mainly
proposed the impact of marketing changes on business models. The last study was in 2007. At that
time, the concept of marketing was put forward: A series of activities and behaviors provided by the
creation, communication, delivery and exchange of the process and institutions that are valuable to
customers, agents, marketers and the society. The market changes brought about by marketing have
led to changes in the market environment, and the market environment has a negative effect on the
development of the company. Therefore, the business model of the company has changed. The
business model has affected the marketing status of the market, and the marketing status determines
the next marketing campaign. The strategy is proposed.