3.

Innovative development path of business model 　

　
(1) The necessity of business model innovation 　
The innovation of business model is based on the development needs of the current situation. The
development route of new socialist industrialization with Chinese characteristics formulated by the
Chinese government has already put business model innovation in an important position. At present,
most small and medium-sized enterprises are facing transformation and development, facing
information transformation and technological transformation, and their economic development
methods have also been greatly adjusted. The long-term corporate structure has been greatly
adjusted, the economic structure has been significantly optimized, and the national economy has also
been greatly adjusted. Will be promoted, these are the gains obtained after the adjustment of the
business model. 　　

(2) Innovative business model can adapt to marketing needs and changes 　　
The innovation of business model actually refers to the fact that the main body of the enterprise
reintegrates the components of the original business model, the relationship between the elements
or the power mechanism, etc., to provide customers with brand-new products or services, thereby
creating greater value. Today, when the economic level is constantly rising, the old business model
can no longer meet the needs of the modern market. The society is pursuing more and more profit
income and value expression. Therefore, only the business model of the enterprise can be innovative
and outstanding. Operational ability can be sustained and not easily eliminated