5.

The development trend of marketing under the business model

(1) Improvement of 7PS From the traditional concepts and theoretical foundations of basic marketing
to the current "7PS" theoretical concepts and foundations, three "Ps" have been added, mainly
focusing on people. People-oriented, people-oriented, highlighting the value of people, and changing
More and more important. The meaning of "4Ps" is actually products, prices, channels, and
promotions. However, with the development of the transfer market and the sharp demand of the
service industry, American scholars have added three "Ps" to the "4Ps". Its connotation is people,
process and tangible display, thus forming the current "7Ps" "Combination strategy. Such theoretical
innovations can be found in the market environment, and the value of human beings can be found to
be prominent. It is because the competition in the market is intensified. The fierce competition in the
market environment has caused enterprises to adjust their business models, which affects the hearts
of customers and consumers. Needs, understanding the inner needs of customers has become an
important determinant of enterprise development