Targeted market According to the company's new strategic mission, the company has identified its

marketing targets as more critical potential customers. New target market Similar to the market that
Ms. Billings understood when she worked at Williams-Sonoma: high income (annual income
exceeding Over 85,000 USD) and well-educated men and women. Marketing goals are also focused on
those who often go online and People who have had online shopping experience. In order to
understand the needs and consumption preferences of the company’s target customers, managers
conducted a small-scale marketing research Research, they randomly interviewed some potential
customers' previous sales patterns for analysis. But at the beginning "When we came in with [target]
customers, what the company reasonably relied on was the managers’ past understanding of the
customers. There was a very detailed discussion. "A manager recalled. "What kind of clothes they
wear and how they drive Car. We use two pictures to represent male and female customers, and then
list me in a notepad below each picture The products they think they will buy.