New product lines and company brands After learning about the target market and speculating on its

needs, the company’s management began to update the product line. The company has signed
contracts with many suppliers, requiring them to provide high-quality and high-grade gifts: such as
heart-shaped amber items Chains, old-fashioned thermometers, seven-section bamboo in a crystal
vase-a symbol of luck in Asian culture (list price 46 US yuan). The company also cooperated with
suppliers to launch the first set of exclusive products: gift basket series, which can be called "fashion
workers Bag". For example, the company made a set of fish baskets for fishing enthusiasts, which
contained 12 handmade fish-shaped sweets. Dim sum, priced at $48. Another principle of the
company's restructuring product line is to obtain a high gross profit margin. The gross profit margin of
most of the company's products is up to To 50% or higher to offset the high cost of customer service.
Ms. Billings believes that these costs are inevitable of. "You have to understand the customer's
consumer experience-it takes a lot of money to get it." 911Gifts Approximately half of the 450 stock
keeping units (SKUs) previously sold were cancelled, and an additional There are more than 300 kinds
of commodities. In order to simplify the process for customers to choose gifts, the company also
redesigned the website. The new website allows customers to Choose the gift-giving object, gift-giving
occasion, or product catalog.