Product utility, service and price determine value In order to meet their specific needs

and desires, customers have a certain estimate of the utility of products or services. It
determines the value of the product they identify. Generally speaking, customers are
comparing similar products, brands or suppliers Later, they will choose the best cost-
effective product that can best meet their needs. In this way, the value (value) is It is
the intrinsic function of product utility, service and price, which has different
meanings for different customers. 12 Customers’ estimates of the value of the product
and the utility they derive from it are not always accurate. For example, a family The
company bought an air conditioner for his office building, but may find that the cost
of using the air conditioner is higher than expected It is slow to respond to outdoor
temperature changes, and the wind of the blower is not strong, so it can be cooled or
cooled in a place far away from the air conditioner. The heating effect is not good.
The customer’s final satisfaction with the purchased product (satisfaction) depends on
whether the product can achieve the expected effect, and Bring the expected utility.
This is why customer service—especially those after-sales service such as product
delivery, Installation, operation instruction and maintenance-are usually critical in
maintaining satisfied customers.