Counterparty in the transaction In fact, every organization or
individual with any remaining items will participate in marketing in order to find possible purchases Master and communicate and discuss with each other. Some parties can facilitate their transactions in a more proactive and effective way. When considering the large-scale marketing activities carried out by transaction parties to stimulate and promote transactions, we first think of one Some product manufacturers (Intel, BMW, Sony), service providers (Air France, McDonald’s, Intercontinental Stores) and major retailers (Zara, Marks & Spencer, Wal-Mart). On the other hand, museums, hospitals, theaters, universities, and other social institutions—whether they are for-profit organizations or Non- profit organizations-will carry out various marketing activities to attract customers, students and donors. In the past, these Marketing activities are limited in scale and loosely organized. Now, fierce market competition, increasingly picky consumers, mobile population, and rising costs have caused many non-profit organizations to conduct more in-depth marketing activities. Move to solve their own problems. 5 For example, some churches use marketing methods to solve social problems while attracting Invite people to participate in church activities.