Advertising and promotion A few weeks before the holiday gift sales season, RedEnvelope decided to

use one third of the newly raised funds for Advertising, the purpose is to make customers aware of
the website. The company did not choose expensive TV commercials, but chose to Newspapers and
magazines such as the New York Times have launched a series of print advertisements because of the
reading of these media The target customer group of the author is similar to that of RedEnvelope. In
addition, the company also cooperates with many well-known portal sites, such as the United States
Online (AOL), Yahoo and Google, and iVillage.com and other websites targeting market segments
have established partnerships system. RedEnvelope paid these partners US$2 million—in the form of
a fixed fee or on sale Percentage payment for sales—the reason for this is simple, in the words of
RedEnvelope’s vice president of business development Yes: "Users will make purchases through these
portals, so we have to occupy these positions."