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  • NPD Funnel

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    Eileen Le Roux
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    The document appears to be a diagram showing the stages of developing and launching new food products for a company. It includes boxes for idea generation, feasibility/capability review, industrialization, launch preparation, and launch & roll out. Specific ideas mentioned that have progressed through some of the stages are kids basting soup, mash, value meals, kiddies drums, kiddies breast, gourmet wraps, crumbed chicken strip, chicken sausage, and Nando's whip.

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    NPD_Funnel

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    The document appears to be a diagram showing the stages of developing and launching new food products for a company. It includes boxes for idea generation, feasibility/capability review, industrialization, launch preparation, and launch & roll out. Specific ideas mentioned that have progressed through some of the stages are kids basting soup, mash, value meals, kiddies drums, kiddies breast, gourmet wraps, crumbed chicken strip, chicken sausage, and Nando's whip.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views1 page

    NPD Funnel

    Uploaded by

    Eileen Le Roux
    The document appears to be a diagram showing the stages of developing and launching new food products for a company. It includes boxes for idea generation, feasibility/capability review, industrialization, launch preparation, and launch & roll out. Specific ideas mentioned that have progressed through some of the stages are kids basting soup, mash, value meals, kiddies drums, kiddies breast, gourmet wraps, crumbed chicken strip, chicken sausage, and Nando's whip.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Idea Feasibility/

    Development Capability
    Review Industrialisation Launch Launch
    Preparation &
    Roll Out
    Kids Basting

    Soup

    Mash
    Value Meals Bafana I
    Kiddies Drums

    Kiddies Breast Bafana II


    Gourmet Wraps
    Crumbed Chicken Strip
    Bafana III
    Idea Generation

    Chicken Sausage Nando’s Whip

    Post-Launch Review
    Alt Chips Supplier

    ` Nando’s Vinaigrette Tomato Sauce

    Alt Giblets Supplier

    Pre-cooked Drums
    Chicken Quarters
    Pre-cooked Spatchcock

    Revo Strips

    Soft Serve

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