Lydia Beumer

117 Long Beard Way, Troy, AL 36079 • 334-714-6286 • beumerlydia@yahoo.com

MARKETING LEADERSHIP | BRAND MANAGER | SOCIAL MEDIA MANAGEMENT

Results-oriented Marketing Team Leader effective at delivering a wide range of creative marketing collateral. Able to establish clear
standards and enforce protocols for consistent, high-quality results to all areas of Marketing including brand management and social
media. Strategic business partner with motivational management style and excellent people development skills. Comfortable
interacting with individuals at all levels, including C-level executives.

KEY SKILLS AND CORE COMPETENCIES

 Cross-functional Team Leadership  Brand Management  Marketing Plan Development
 Social Media Campaign Development  Client Communication  Product Marketing Specialist
 Internet and Digital Marketing  Strong Time Management  Event/Tradeshow Coordination
 Revenue Generation Strategies  Exceptional Attention to Detail  Industry Analysis

PROFESSIONAL EXPERTISE
HB&G Building Products, Inc. – Troy, AL 07/2014 – Present
Leading manufacturer of innovative column, porch, and outdoor living products.
Marketing Manager
 Manage six brands under the corporate umbrella of HB&G Building Products.
 Design and manage marketing collateral both in-house and with external printing company and photographer.
 Planned and launched social media pages for HB&G Building Products on Facebook, Twitter, YouTube, LinkedIn and
Houzz that resulted in increased traffic to company's website and customer inquiries.
 Direct and coordinate industry trade show and marketing event activities to promote products and services.
 Coach sales teams on communication tactics related to marketing products.
 Collaborate with customer service department to better market products and services.
 Oversee the display department with sample and display orders; ensure operational efficiency, order lifecycle accuracy.
 Coordinate sales meetings and product knowledge tours for customers and outside sales representatives.
 Assist with marketing inventory management and provide operational support for customer service department with review
and processing paperwork.
 Managed, with outside website firm, the creation of new website for main HB&G brand as well as maintaining content on
new website
 Completed the revision of a Continuing Education Course for AIA Certified Architects and working on new CEU course
 Report directly to CEO on all Marketing initiatives and projects
Wiregrass Museum of Art and Conference Center – Dothan, AL 05/2013 – 08/2013
Cultural arts anchor providing lifelong appreciation for the visual arts through innovative educational programs that engage diverse
audiences, collections and exhibitions of quality works.
Marketing Internship
 Assisted with marketing distribution of materials and writing press releases; proofed production and printing drafts of
promotional materials.
 Provided administrative support to museum business office by answering phone calls and patron questions, organizing
documentation, and responding to emails.
 Attended committee meetings and took notes to transcribe for all members.
 Established and maintained external communications calendar, and managed scheduled assignments; assisted with set up
and removal of art exhibits.
Gap Inc./Old Navy – Dothan, AL 05/2011 — 05/2014
Sales Associate
 Prioritized and accomplished a wide range of tasks each shift such as greeting customers and ascertaining needs, managing
inventory and preparing merchandise for sales floor, processing accurate transactions and returns and monitoring entrances,
exits and fitting rooms for signs of theft.
 Worked collaboratively in a team environment; trained and served as a peer coach for new sales associates.

COMMITTED TO EXCELLENCE | NATURAL LEADER | DETAIL-ORIENTED | TEAM PLAYER | COLLABORATIVE | SELF-DRIVEN

 EDUCATION
Bachelor of Science in Business Administration, Troy University, 2014
Major in Marketing, Minor in Leadership

TEAM BUILDER | DEDICATED TEAM PLAYER | DEPENDABLE | ISSUE RESOLUTION | TALENTED MULTI-TASKER |
CUSTOMER RELATIONS