This Man Is Your Friend, He Fights For Freedom (Fig

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ambassadors

5. paper Fig. 1 Artist unknown


(American)
Russian: This Man Is
Offset lithograph
26 × 19 cm
Northwestern University
Fig. 2 Roy Hudson
(American)
Front cover of Who Are the
Radical Pamphlets
Collection, Ball State
University Archives
Your Friend, He Fights for Library Reds? (Workers Library
Freedom, 1942 In exhibition Publishers, 1937)
Publisher: Graphics
Division, OFF, US
Government Printing Office

a
fter the Japanese bombed the American republic modeled on those of Western nations.4
naval base at Pearl Harbor, Hawaii, on Increasing turmoil in Russia, as well as internal
December 7, 1941, the United States disputes over the country’s continued role in World
formally entered World War II on the side War I, empowered a coup d’état by Vladimir Lenin’s
of the Allies. As a result, the federal government Bolshevik Party in October 1917. The promise of an
began to produce war posters such as Russian: American-style revolution was jettisoned with the
This Man Is Your Friend, He Fights for Freedom (fig. establishment of the Russian Socialist Federative
1), one of a series identifying the country’s new Soviet Republic (RSFSR).5 Diplomatic strife grew
military alliances, printed by the Graphics Division with ongoing military conflicts, exacerbated by the
of the Office of Facts and Figures (OFF) in 1942.1 In United States’ occupation of the Russian Far East
this poster, a fresh-faced Russian soldier elevates in 1918–20, the endangering of supply routes, and
his gaze to a distant illuminated horizon, symbol- the disruption of business interests. Fear of the
izing a future of Allied cooperation and victory. The spread of revolution furthered mistrust and disen-
medals pinned to his chest signify his bravery, and chantment between the Soviets and Americans,
the gun slung over his shoulder demonstrates his prompting the first Red Scare in the United States
competence. These martial hallmarks contrast (1918–20). In 1920 the United States decided to
war of images
friend and foe in the

with his callow, nonthreatening grin. He is whole- withhold diplomatic recognition of the Bolsheviks,
some and clean, a young recruit not yet mauled by a policy it maintained until 1933.6 Though relations
the savagery and trauma of the Eastern Front. His stabilized in the 1930s, the unforeseen nonaggres-
helmet is emblazoned with a hammer-and-sickle sion pact between Joseph Stalin and Adolf Hitler i
insignia within a star, and he is labeled “Russian.”2 n 1939 reignited American wariness of the
Soviet Union.
This 1942 poster of the United States’ new
Russian “friend” – the Soviet soldier – was widely This chapter tells the story of the uneasy alli-
1
distributed within the country, and it was chosen ance and wartime cultural exchange between the
as a diplomatic representative of American war- United States and the Soviet Union during the
poster design to be sent to the Soviet Union to years 1939–43, a contentious period when neither
manifest Allied camaraderie.3 This international alliance nor victory was assured. Though it is often
poster exchange was initiated by the Moscow- taken for granted that the exigency of war stopped
based Society for Cultural Relations with Foreign all meaningful cultural production, exhibitions, and
Countries (VOKS). It was under the rubric of war- exchanges, the conflict in fact incited important
time cultural reciprocity, brokered by VOKS, that moments of interchange and influence that pre-
the Art Institute of Chicago received its collection vailed despite political fluctuations and military
of TASS posters. peril. This chapter examines how graphic art and
TASS posters produced a public image of the alli-
Who was the Russian friend featured in American
ance between the United States and the Soviet
war posters, and what interests did he stand for?
jill bugajski

Union in the years preceding and at the onset of


Following decades of tense and vacillating diplo-
American military involvement in World War II.
macy between the United States and the Soviet
Considering the role of VOKS in disseminating
Union, by 1941 the American public remained
Soviet art in the United States, and the American
unconvinced of the answer (see fig. 2).
friendship agencies that promoted the Soviet
In the century preceding the Soviet rise to power, cause, this essay culminates in 1943, with the turn
the two countries had maintained relatively good of the war in favor of the Allies and the Soviet exhi-
relations. Though they fought as allies at the bitions held at the Museum of Modern Art (MoMA)
beginning of World War I, during the twilight years and the Metropolitan Museum of Art, both in New
of the Russian monarchy, the American public had York, and at the Art Institute.
2
grown increasingly critical of the anti-Semitism,
Before the era of mass digital communications,
Siberian labor camps, and deteriorating social
public graphics played a critical role in conveying
control under the Romanov dynasty (1613–1917).
information and orienting public behavior. Fervent
The United States accepted the attempted Russian
disagreements over how to produce a unified,
Revolution of 1905 (1904–07) and that of 1917,
effective American design polarized debates on
believing the insurrectionists and provisional gov-
how cultural production should stylistically and
ernment might replace the czar with a democratic
ideologically express the values of freedom and
democracy. This would have far-ranging con-
sequences for the subsequent postwar period.

105
Fig. 3 Nikolai Kochergin Offset lithograph Fig. 4 Artist unknown Edition: unknown Fig. 5 Artist unknown Offset lithograph Fig. 6 Ivan A. Maliutin Edition: unknown
(born Moscow, 1897; died 45 × 26.3 cm (American) Offset lithograph (Soviet) 71 × 53 cm (born Balkovo, 1889; died Stencil
Leningrad, 1974) Ne boltai! Collection Over There, Over Here, Dimensions unknown Gift of the American Hoover Institution Moscow, 1932) 225 × 128.5 cm
Capital and Co., 1920 In exhibition c. 1919 Library of Congress Nation, ARA, 1920 Archives, Stanford Here Is Our Report on Ne boltai! Collection
Publisher: MGSNKh Publisher: Stanley Publisher: Mospoligraf University the Fight against Famine In exhibition
Edition: unknown Service Co. Edition: 10,000 In exhibition (ROSTA 247), 1921–22

The wartime images presented in this chapter, priests, speculators, kulaks, landlords, and under-
produced in both the Soviet Union and the United ground anarchists.8
States, and exemplified by the exchange of TASS
Though capitalism was often exhorted as an enemy
posters, affirm an important dialogue between the
of the Soviet Union, the United States as a nation
Soviet and American art worlds that was obscured
was not always viewed as such. Immediately fol-
by the political rhetoric and oppositional historiog-
lowing the production of Kochergin’s image, the
raphies of the Cold War.
world became aware of a dire famine in Russia. The
American Relief Administration (ARA) – a program
initiated by Herbert Hoover to assist war-torn
Europe during World War I – was extended to Soviet
American-Soviet Relations Russia in 1921.9 The American distribution of aid is
and Visual Culture, 1917–39 depicted in the poster Gift of the American Nation,
ARA (fig. 5), in which a benevolent American Lady
The United States through Liberty or Columbia doles out soup to hungry chil-
dren in a pastoral setting. The flat, bright planes of
Soviet Eyes color outlined in black recall traditional folk reverse
painting on glass and the mass-produced prints
The revolutions of 1917 and the establishment
known as lubki. This poster likely drew on Russian
of a Bolshevik-led Soviet state led to diplomatic
folk design in order to appeal to the rural popula-
and economic asymmetries that – flamed by war,
tions that were the target of aid programs.
fanaticism, and fear – would underlie American
and Soviet relations for the remainder of the The Soviet acknowledgement of ARA aid is also
century (see fig. 4). These regimes were not merely reflected in a poster produced by the ROSTA studio
opposing forces, however; mutual dependencies – (fig. 6).10 This work illustrates how starving peasants
economic, military, and social – often shaped iden- attempted to overcome both White anti-Bolshevik
tity and culture on both sides. Though Bolshevism forces and food shortages during the Civil War
and capitalism were construed as ideological (1917–23) through agricultural planning and dona-
opposites, the Soviets were neither willing nor able tions of seeds from Sweden and the United States.
to cut off international trade and diplomatic ties in The multipanel narrative, simplified graphic vocabu-
order to become materially and politically self- lary, and stencil technique of ROSTA posters would
contained. The imaging of the capitalist world in be remobilized in the 1940s by the TASS studio.
the Soviet Union was thus imbued with opposition-
al rhetoric that masked the ambivalence inherent
3 in the new regime’s self-constitution.

Nikolai Kochergin’s Capital and Co. (fig. 3) dis-


plays in hierarchical fashion the enemies of the
Bolshevik state.7 Atop the human pyramid sits the
ermine-clad incarnation of capital: a grotesque
mountain of green flesh. His shape and stature
resemble those of Moloch, an ancient Semitic god
whose evocation implied costly sacrifice of life. The
scaly reptilian form also recalls images of Saint
George slaying the dragon, a religious tale deeply
imbedded in Russian culture. This story was modi-
fied by early Bolshevik artists to depict a heroic
male proletarian slaying the beast of capitalism.
Atop a nest of moneybags at the creature’s feet,
French Prime Minister Georges Clemenceau,
American President Woodrow Wilson, and British
4
Prime Minister David Lloyd George cavort
and scheme; they each have beastlike paws.
Below them are strata of Soviet class enemies, 6
including defeated counterrevolutionaries,

106 Chapter 5: Paper Ambassadors Bugajski 107


Fig. 7 Boris Efimov, with Publisher: Ogiz-Izogiz Fig. 8 Dmitrii Moor Offset lithograph Fig. 9 Nikolai Dolgorukov Edition: 50,000
text by Dem’ian Bednyi Edition: 20,000 Freedom to the Prisoners 103 × 73.1 cm Only Capitalists Need Offset lithograph
“Flourishing” Crash / Offset lithograph of Scottsboro, 1932 Ne boltai! Collection Imperialist War, August 61.9 × 85.2 cm
America – “Savior of 102.8 × 35.2 cm Publisher: Ogiz-Izogiz In exhibition 16, 1939 Ne boltai! Collection
Europe” / America on the Ne boltai! Collection Edition: 30,000 Publisher: Izostat In exhibition
Anti-Soviet Front, 1932 In exhibition

As the Soviet regime became entrenched in the guillotine. The chained African Americans, flanked Litvinov and settled on terms for official diplomatic
1930s, social and financial disparities between by church officials on the left and police on the recognition, which was granted in November 1933.
the United States and the Soviet Union solidified right, express both defiance and acquiescence. Despite ongoing disputes, primarily with regard to
to ideology. A wall newspaper illustrated by Boris Falsely accused and unjustly convicted in 1931 by trade and debts, relations prospered until 1935.
Efimov, with poetry by Dem’ian Bednyi, spins the an all-white jury of gang-raping two white women, The late 1930s saw the unraveling of much of
financial deterioration surrounding the Great the Scottsboro boys eventually escaped execu- the good will that had been built up throughout
Depression as a symptom of capitalism’s degen- tion through repeated retrials and protracted the decade: conflicts over trade grew between
eracy (fig. 7).11 Employing a grotesque, wasteful controversy. The case was heavily publicized and the United States and the Soviet Union, and the
bureaucrat to signify capitalist hypocrisy, this work financially supported by the Communist Party of assassination of Sergei Kirov, an official in Stalin’s
attacks Hoover’s policies on American farm aid, the United States of America (CPUSA) and became immediate circle, foreshadowed the tyrannical
industrial labor, and economic assistance to the a popular subject for activist American artists; as purges, show trials, and executions to come in the
failing German economy. Moor’s design indicates, it also drew significant Soviet Union.
attention in Moscow.
The political and economic chasms between Onslaughts against capitalism continued to shape
Bolshevism and democracy, Communism and visual culture in the second decade of Bolshevik
capitalism, were not the only ideological disagree- rule in Russia, assailing not only the United States
ments between the Soviet Union and the United but also other capitalism-driven nations, including
States in the period leading up to World War II.
The March toward War: the budding Axis powers of Germany and Japan.
Social equality, fundamental to both democratic The 1930s Nikolai Dolgorukov’s 1939 poster Only Capitalists
and Communist rhetoric, galvanized controversy, Need Imperialist War (fig. 9) draws an analogy
which the Soviets addressed by lambasting the A former revolutionary Bolshevik, Stalin had led between the moneybags of capitalism and piles
hypocrisy of American race relations. A forceful the Soviet Union since 1924, following the death of of skulls – casualties of greed – and sounds a
graphic work by designer Dmitrii Moor, Freedom Lenin. In 1933 two other leaders destined to impact warning for the onset of war. The poster quotes
to the Prisoners of Scottsboro (fig. 8) dramati- the future of the world came to power: American Viacheslav Molotov: “The imperialist war, which
cally proclaims capitalism – a monstrous, cor- President Franklin D. Roosevelt and German involves many countries in Europe and Asia, has
pulent businessman in the guise of the Statue of Chancellor Adolf Hitler. The rise of international already started to reach a gigantic scale. The
9
Liberty – as the sinister catalyst behind American Fascism in the 1930s, especially in Germany, was danger of a new world-historical battle is growing,
racism. Capital, holding aloft a human skull atop perceived as a threat to the Soviet Union because especially from the side of the Fascists and their
an electric chair, roars with wild-eyed aggression. of its overt anti-Communist rhetoric, eastward- protectors.” The poster, dated August 16, 1939, was American symbolism, allegories, and values, these hand, he strikes a pose that evokes, in a cinematic
His left hand, adorned with a diamond pinky ring looking territorial aims, and harsh suppression of issued only days before the Soviet Union signed a posters sought to convince the populace that fashion, the cowboylike heroism of his gesture at
and swastika cuff links (signaling the associa- German Communists. Despite the tensions mount- nonaggression pact with Germany on August 23. staying out of the war was the country’s greatest the same time that it draws the viewer’s eye to the
tion between Fascism and capitalism) rests on a ing in Europe, however, American-Soviet relations danger. In Stop’em over There Now (fig. 10), Cecil fiery swastika rising over a burning city.
were fairly stable in the early 1930s. By this time, Calvert Beall depicted a menacing enemy soldier
the Bolsheviks had proven to the world that they In opposition to the interventionist perspective, the
looming on the horizon just beyond a cowering
America First Committee (AFC) became the coun-
were not a transitory governing power, and busi-
ness between the Soviet Union and United States
Interventionism versus mother and her children. His uneven shoulders
try’s leading antiwar organization by the spring of
had dramatically increased. Stalin’s “economic Isolationism: 1939–41 give the impression of motion, as though he is
advancing on his victims; his snarling countenance
1941. The isolationist AFC actively embraced visual
miracle” awed many Americans who had been propaganda to convey its message. The poster The
is dehumanized by his large white pupils. The post-
humbled by the financial disaster of the Great The War of Images and the er’s alarming orange background and the place-
People Say No War (fig. 15) draws on Dadaist tech-
Depression. Nonetheless, the road toward diplo- Press in the United States ment of the O like a target on the enemy’s forehead
niques of textual collage to bombard the viewer
with newspaper headlines. The frenetic layering of
matic recognition was rocky, with disagreements emphasize the need for American action.
about trade and credit terms, old debts, rumors of As the conflict in Europe escalated, Americans blocks of text provides a sense of exigency, and the
Soviet oppression and the failure of Soviet agricul- found themselves divided over the issue of the A second interventionist poster, Speed up America multitude of headlines implies a strong coalition
tural collectivization, and fear of the Communist United States’ involvement in the war. Many (fig. 11), by James Montgomery Flagg, exploits the behind the antiwar movement. To summarize the
International (Comintern) insidiously infiltrating noncommercial advocacy agencies, the press, and same sense of urgency. Renowned for the World central message, red lettering overlays the collage,
American culture through CPUSA.12 Even with private companies across the political spectrum War I Uncle Sam recruiting poster I Want You, Flagg but the title competes with the cacophony of black
these reservations, when Germany withdrew from fought to communicate their message during these again mobilized the American icon in this design. typography in the background. The use of textual
the League of Nations in the summer of 1933, years, leading to a multivocal and entrepreneur- No longer static, Uncle Sam is in the process of collage as a design element in American war post-
France asked the Soviet Union to join in its place.13 ial approach to poster making that exposed the mounting his horse to gallop to the country’s ers was quite unusual. It is likely that the artist
A few months later, in November, Roosevelt met American public to a confusing barrage of graphics. defense, with a squadron of planes to reinforce quoted this style in order to evoke the antiwar
7
with Soviet Commissar for Foreign Affairs Maksim This inundation of images reached a fever pitch in him. His flying hair and determined brow, as well sentiments of the European Dadaists (see fig. 13).
1941, before the Japanese attack on Pearl Harbor. as the loose brushwork of the design, increase the The overlapping elements give the poster a sense
drama of the scene. With his signature top hat in of temporality, of spinning headlines rolling off the
The interventionist movement, which favored presses day after day – a technique drawn from
American participation, used poster design to elicit cinema rather than from commercial advertising.
emotional responses, persuade audiences, and
incite political action. Building off of Americans’
sense of urgency and fear, as well as a store of

108 Chapter 5: Paper Ambassadors Bugajski 109


Fig. 10 Cecil Calvert Beall Offset lithograph Fig. 11 James Publisher: Plampin Litho Fig. 12 William Gropper Fig. 13 Theo van Offset lithograph Fig. 14 Artist unknown Fig. 15 Artist unknown Offset lithograph Fig. 16 Elmer (American)
(American, 1892–1967) 83 × 59 cm Montgomery Flagg Co., Inc. (American, 1897–1977) Doesburg (Dutch, 30.2 × 30.2 cm (American) (American) 66 × 53.3 cm War’s First Casualty,
Stop’em over There George Marshall Research (American, 1877–1960) Offset lithograph “Let ’em Have It!,” 1883–1931) with Kurt The Museum of Modern Octopus Diagram of the The People Say No War, United States Army 1940/41
Now, 1941 Foundation Collection Speed up America, 114.8 × 75.5 cm Sunday Worker, Schwitters (German, Art, New York America First Committee, 1940/41 Center of Military History Offset lithograph
In exhibition 1940/41 Ne boltai! Collection December 14, 1941 1887–1948) New Masses, October 21, In exhibition 66 × 53.3 cm
In exhibition Kleine Dada Soirée, 1922 1941 Hoover Institution
Archives, Stanford
University

AFC was a diverse coalition of isolationist factions of prints and drawings beyond typical political
founded in September 1940, following the June cartoons. Regardless, images of social criticism
fall of France to the Nazis, in response to what maintained a strong appeal, and artists such as
many saw as Roosevelt’s inevitable march toward Gropper cultivated a caricatural bite in dialogue
war. This trajectory was interpreted through the with political graphics produced in the Soviet
president’s establishment of the first peacetime Union (see fig. 12).17
selective-service act in American history, the
A new liberal publication in New York, spearheaded
approval of the Lend-Lease Act to supply war
by the journalist Ralph Ingersoll, a former editor
materials to Great Britain (and later the Soviet
of Time, also found its footing at this moment.
Union, as immortalized in posters such as TASS 992
PM, launched on June 18, 1940, was designed as
[pp. 290–92]), the gradual installation of American
a different kind of daily magazine, infused with
troops in Greenland and Iceland, and the signing
luminary writing and strongly image-driven – a
of the Atlantic Charter.14 Isolationist factions had
tabloid-format “picture paper” that did not accept
many reasons for opposing American intervention
advertising. PM published award-winning maps by
in the budding European conflict; foremost was
Harold Detje (see fig. 18) and launched the political
the acrid memory of World War I, with its long-term
cartooning career of Theodor Geisel, better known 12
devastations and socioeconomic consequences.
as Dr. Seuss (see fig. 17 and TASS 606, fig. 1 [p.
In the words of the aviator Charles Lindbergh, the
228]). Strongly advocating an anti-Fascist, inter-
most vocal celebrity voice for AFC, war seemed
ventionist position, the publication was supported
to be the surefire road to “race riots, revolu-
by the Chicago billionaire investor Marshall Field
tion, destruction,” and the catalyst that enabled
III, founder of the Chicago Sun (which later became
Fascism and Communism to develop.15
the Chicago Sun-Times), revealing a significant
10 The Chicago branch of AFC was the group’s heart divide between Field and the ultra-conservative
and organizing center, contributing, with the Chicago Tribune, run by Republican Colonel Robert
Chicago Tribune, to the conservative tone of public R. McCormick and illustrated with the entertain-
culture in the city.16 The Chicago AFC poster War’s ing but definitively isolationist, anti-European
First Casualty (fig. 16) relies on very different cartoons of Frank Orr and Joseph Lee Parrish (see
graphics and symbolism than the group’s previ- TASS October 1, 1941, fig. 3 [p. 196]). Ingersoll’s
ous text-based design. Produced in a straight- former associates at the popular mass magazines
13 14
forward, illustrative style, the poster depicts a Life, Time, and Fortune were equally invested in
missile shooting across the American skyline and covering the burgeoning war effort.
violently striking the upraised arm of the Statue
of Liberty, severing the torch at her forearm. The
statue serves as an embodied, personified symbol
of American democracy, and the title of the poster Totalitarianism
reinforces the threat depicted in the image.
On August 23, 1939, a shocking alliance between
A similar dichotomy between interventionist Nazi Germany and the Soviet Union, formalized by
and isolationist perspectives developed in the the Molotov-Ribbentrop Pact, led to not only sus-
press during this period (see fig. 14). A few key picion and isolation of American Communists, but
publications and artists shaped the culture of also a virtual Red Scare that would last for twenty-
the American Left, where sympathy toward the two months, until June 22, 1941.18 Maintaining
Soviet Union was most vocal – and most visually a “tenacious and myopic” loyalty to Moscow,
expressed. The mouthpiece of CPUSA was the CPUSA was forced to abandon its explicit anti-
Daily Worker, illustrated by the lively cartoons Fascist stance, a position constitutive of the party
of Fred Ellis, William Gropper, and Robert Minor. throughout the 1930s. The treaty threw CPUSA
Totally dedicated to the party line, the Daily into ideological confusion, drawing American
11 Worker was a key source of information for Communists sharply into conflict with those in the
American Communists. United States who opposed Hitler’s expansion-
New Masses, a magazine founded in 1926, fea- ism – the interventionist factions in which CPUSA
tured equally pungent cartoons by such artists had previously played a key role. Instead, the party
as Hugo Gellert, Gropper, Louis Lozowick, and reoriented itself to an isolationist political posi-
John Sloan. In the 1930s, the Federal Art Project
Graphics Division fostered a strong movement
of left-wing printmaking that enabled publica- 15 16
tions like New Masses to showcase a wide variety

110 Chapter 5: Paper Ambassadors Bugajski 111


Fig. 17 Dr. Seuss Fig. 18 Harold Detje Fig. 19 Jerry Doyle Fig. 20 Artist unknown Silkscreen Fig. 21 McClelland Offset lithograph
(Theodor Geisel) (American) (American, 1898–1986) (American) 56.2 × 35.7 cm Barclay (American, 1891– 64 × 43.5 cm
(American, 1904–1991) “Nazi War Machine “Forward Marx!,” Time, Your Lot in a Totalitarian University of Minnesota 1943) Private collection
And the Wolf Chewed up Feeds on Wealth of Nine September 4, 1939 State, 1938/41 Library Britain Must Win, In exhibition
the Children…, PM, Nations,” PM, August 6, Publisher: Works Progress In exhibition Help Bundles for Britain,
October 1, 1941 1940 Administration 1940/43

tion buttressed by a paltry rhetoric of pacifism to and Left.19 This conflation is demonstrated by a printmakers such as Honoré Daumier and Käthe racy by and for Americans is quite as much part of may have had in mind posters such as McClelland
protect Soviet interests. silkscreen poster produced by the New York State Köllwitz, had long been symbolic of social purpose MoMA’s Call to Arms National Defense as a larger army and navy.”23 With Barclay’s Britain Must Win, Help Bundles for
Works Progress Administration (WPA) Art Project and often radical politics. In 1940, however, silk- its goal of indoctrination and persuasion through Britain (fig. 21), whose awkward mélange of alle-
Interpretive parallels between Hitler’s Nazi party Amid the struggle between isolationist and
after the signing of the Molotov-Ribbentrop Pact screen was proclaimed by the art critic Elizabeth spectacle, this exhibition would have rivaled gory, pathos, and metaphor make it difficult to dis-
and Stalin’s Bolsheviks from the 1930s on, and interventionist perspectives in the United States,
(fig. 20). In this work by an unknown designer, McCausland to be “the most popular graphic art of the most sensational propagandistic displays of cern the action depicted or its relationship to the
especially during the Long Red Scare of 1940, museums also took a political stand. In 1940
an arm cuffed in a civilian suit reaches in from the twentieth century”; it soon began to overtake power and ideology in any of the totalitarian text.25 Seeing this same discrepancy developing in
transcended military alignments (see fig. 19). The planning began at MoMA for a phantasmagoric,
the right to contribute a vote to a ballot box. The lithography as a symbol for the democratization of nations it criticized. American poster design, the organizers believed
strict regulation of cultural production and the monumental display to be housed in an enormous
word on the vote, ja, means “yes” in German. From the arts.20 Silkscreen was interpreted as demo- the competition would be an opportunity to bridge
forceful exclusion of avant-garde artistic styles temporary addition to the museum. Originally Although MoMA never realized For Us the Living,
the left, a larger fist with a military-style sleeve cratic because of its ability to reproduce images art and propaganda, not only “further[ing] the
led to an exodus of cultural workers from both referred to by its organizers as “Exhibition X,” the citing scale and cost as the obstructive factors, it
descends upon the voting hand, forcing it to insert manually (without a press) in vibrant multiples cause of modern art” but also making available to
Germany and the Soviet Union in the late 1930s. title chosen for the public was For Us the Living.21 did not give up its wartime political engagement.
the vote into the box. The eye is drawn from the while maintaining the saturation and texture of the the government the “best work that modern artists
Though one party was far right politically and the MoMA’s plans for this spectacular artistic inter- Starting with exhibitions in 1940 – including Paris
monochromatic gray of the central design to the original in each version. A silkscreen (also called can do in this field.”26
other far left, Americans grouped them together vention in the war debate would have resulted in – at War; “PM” Competition: The Artist as Reporter;
three flags underlining the interaction, the red Nazi a screenprint or serigraph) is produced through
under the moniker totalitarian, a word that first had they been executed – the largest anti-Fascism and War Comes to the People: A Story Written with Artists submitted more than six hundred poster
flag at left, the Soviet hammer-and-sickle flag at a stencil-based process, so when stenciled TASS
gained currency in the 1920s. Adapted from the exhibition held in the United States. the Lens – the museum rallied the cultural world to designs that were shown anonymously to a jury of
right, and the blue flag of Fascist Italy at center. posters began arriving in the United States, the
Italian totalitario, meaning “complete or abso- awareness of war efforts in Europe. museum curators.27 The exhibition that opened to
The title, Your Lot in a Totalitarian State, wraps medium – along with the biting quality of the The installation was intended to promote American
lute,” it originally referenced Benito Mussolini and the public in mid-July featured the thirty most-
the visual message and the national standards images – resonated with artists and audiences. strength and unity and convey the threat of Nazism In April 1941, MoMA launched its first art-
the Italian Fascist state but was later adapted to lauded works, including fourteen prizewinners.
together: no matter which enemy country is rep- After the attack on Pearl Harbor shifted American through a multisensory extravaganza covering poster competition, the National Defense Poster
describe any government that operated in a top- John Atherton and Joseph Binder, the overall win-
resented, totalitarianism signifies coercion in a wartime allegiances, the poster Your Lot in a thousands of square feet of exhibition space.22 Competition. The museum’s inspiration grew out of
down comprehensive mode, under one political ners, created posters in a modernist idiom with a
manner diametrically opposed to the freedoms of Totalitarian State was reissued, demonstrating Critical of the complacency of American democra- an assessment of the disparity between Britain’s
party intolerant of dissent. reduced graphic vocabulary, revealing the judges’
the United States. the adaptability and flexibility of the silkscreen cy, the organizers sought to convey a warning to the commercial-design industry and the images being
predilection for “simplicity, directness, novelty.”28
As a term, therefore, totalitarianism linked the medium. The Soviet flag was replaced by the home front: “Americans must be better Americans used for national defense.24 Observing that “the
This color-saturated poster indicates a shift in Atherton’s defense poster (see fig. 22) features
operating styles of dictatorships on both the Right ensign of the Imperial Japanese Navy. in their own home town. The incitement of democ- very finest modern posters were used commer-
printmaking techniques at the end of the 1930s
cially, but the posters used in the British defense
in the United States. The media of lithography
effort have been decidedly inferior,” the organizers
and woodcut, forged by political illustrators and

This image will be replaced with a new


image that will need to be bigger. Also
consider dropping out the new image as
line art. New image will be provided.

19
17

21

20

18

112 Chapter 5: Paper Ambassadors Bugajski 113


Fig. 22 Photographer billboard at the corner of Fig. 23 Karl Koehler Offset lithograph Fig. 24 After the Offset lithograph
unknown (American) 42nd Street and (American, 1913–2000) 112.6 × 60.7 cm Kukryniksy 76 × 50.7 cm
John Atherton’s Fifth Avenue in and Victor Ancona The Art Institute of Meeting over Berlin (TASS Ne boltai! Collection
(American, 1900–1952) Manhattan, c. 1941 (American, 1912–1998) Chicago, John H. Wrenn 143) (English version), In exhibition
prizewinning defense MoMA Archives This Is the Enemy, 1942 Memorial Collection; c. 1941
poster Buy on a public Publisher: Grinnell Stanley Field Endowment, Publisher: Stafford &
Lithographic Co. 2005.406 Co., Ltd.
In exhibition

Radlov’s Agreement of the Greatest Historical and asserted, “Rarely has the architectural fraudu-
Political Significance (TASS 68) (p. 176), showing lence of [Hitler’s] ‘New Order,’ the brutality of
the strangling of a caricatured Hitler in the grasping its racial discrimination and the blindness of
handshake of Britain and the Soviet Union. Another its Neanderthal mentality been more strikingly
poster on this same topic, Anglo-Soviet Agreement revealed than in these cartoons.”32 Many of the
(pp. 193–96), was made with stencils, using the images were republished for English audiences
same method as the TASS posters. The English- by Beaverbrook’s Ministry of Supply, including
language lithographic poster Meeting over Berlin Efimov’s chilling Maneater (fig. 27 and p. 197) and
(fig. 24) adapted a design by the Kukryniksy for TASS Radlov’s Agreement of the Greatest Historical and
143 (pp. 182–83) for a British audience. Political Significance. Adapting the design of the
latter, the poster advocated, “Rush British arms to
These critical posters, produced in the early
Russian hands” (fig. 28). The Ministry of Supply also
months of Soviet fighting, found their way to Britain
translated and reproduced the Kukryniksy’s We
through an important agent. In late September
Smashed the Enemy with Lances (fig. 31) and one
1941, Minister of Supply Lord Beaverbrook trav-
of their earliest and most celebrated war posters
eled with American special envoy William Averell
(fig. 29; see fig. 1.23). In it a Red Army soldier forces
Harriman to meet with Stalin to discuss material
a rotund, pint-size Hitler back toward the west with
aid for the Soviet war with Germany (see fig. 25).31
the butt of his rifle. Holding a smoking gun and the
The works Lord Beaverbrook transported from
shreds of the Molotov-Ribbentrop Pact, Hitler casts
the Soviet Union were later published in the book
a shadow that assumes the shape of Napoleon. In
The Spirit of the Soviet Union, featuring a woeful
contrast, the Soviet soldier’s shadow becomes that
depiction of Soviet revenge by Vachaga Tevanian
of a nineteenth-century Russian soldier impaling
(fig. 26) on the cover. In the foreword, Beaverbrook
the French leader, suggesting that history is fated
to repeat itself. The British publisher Stafford & Co.,
Ltd., also reproduced early Soviet posters, including
Efimov’s iconic caricatures from TASS 22, exposing 24
22
the hypocrisy of Nazi ideology (fig. 30; see p. 169).

The British firm Sanders Phillips & Co., Ltd.,


two disembodied hands representing the union the government to “lose valuable time and do a reciprocated the exchange of imagery with a series
of labor and government. The planar color fields less effective job.” Worse, curators might be Ambassadors for of bilingual photomontage posters intended for
display in Russian factories: We Sink the Fascist
of the background are a nod to modernist collage,
as is the black cut-out silhouette of the factory,
prejudiced toward designs that were not American
enough, trapped in a “fixed belief in the superiority
Intervention: The First Pirates, My Message Comes in Fighter Planes, We
given dimensionality only by the stylized puffs of of almost any foreign artistic idiom over the TASS Posters, Too Are Fighting – For Our Future, and We Shoot
smoke escaping from its towers. Contrasting with American,” a spokesman wrote. “We are concerned June 22–December 1941 the Fascists out of the Sky (fig. 32). Four of a series
of ten professing brotherhood between the Soviet
these color fields, the hands are a finely executed lest our national defense posters speak with an
Union and Britain, the posters utilize flat color
photomontage that draws the eye to the center of axis accent.”30 In the tense months preceding the Imaging the New planes in the backgrounds to push forward and
the composition. United States’ entry into the war, the battle between
American art and advertising was far from over.
Alliance: Great Britain isolate the cut-out photographic images, a stylistic
MoMA organizers were criticized for the competi-
tion’s approach by the Joint Committee of National Between the United States’ formal declaration
and the Soviet Union approach akin to the designs of Viktor Koretskii
(see figs. 50, 52) or Gustav Klutsis (see fig. 3.28).
Defense for the Society of Illustrators and the of war and the defeat of Japan, MoMA mounted On June 22, 1941, Germany invaded the Soviet The floating text panels and modish color contrast
Artists Guild, organizations of professional com- nearly forty more politically engaged exhibitions. Union, shattering the Molotov-Ribbentrop agree- with the affable but determined faces of the young
mercial designers who saw fine-art poster com- Following the National Defense Poster Competition, ment. Perhaps attesting to the tensely antici- workers. The slick British design eschews the
petitions as wrongheaded. The guild asserted that the museum organized several design competi- patory nature of that pact, the Soviets had not pernicious humor and vitriolic belittlement that
crafting a persuasive image with the goal of “awak- tions and exhibitions, including Art in War: OEM produced any pro-German images during the time produce a sense of immediacy and guileless hatred
ening the great masses of Americans to dangers [Office of Emergency Management] Purchases of nonaggression. In contrast, the signing of the in the Soviet posters.
and problems of which most of them are but dimly from a National Competition, Salvage Posters, New Anglo-Soviet Agreement on July 12, 1941, by Great
aware” was a cultivated trade that required “a high Posters from England, and United Hemisphere Britain and the Soviet Union prompted many iconic
degree of professional competence, knowledge of Poster Competition. The frightening image This visual examples of Allied unity. Immediately fol-
advertising and of the psychology of the public.”29 Is the Enemy (fig. 23) by Karl Koehler and Victor lowing this pact, the TASS studio issued Nikolai
Commercial designers feared such competitions Ancona won a prize at the National War Poster
might promote the “wrong type” of poster, causing Competition hosted by the museum from November
1942 to January 1943. The style of this poster,
exemplifying a trend toward grim, confrontational
illustrations, would be embraced by one faction in
the design debates to come. 23

114 Chapter 5: Paper Ambassadors Bugajski 115


Fig. 25 Artist unknown Fig. 26 Vachaga Tevanian Fig. 27 Boris Efimov Fig. 28 After Nikolai Radlov Fig. 29 After the Fig. 30 After Boris Efimov Fig. 31 After the
(English) We Will Return, 1941 Maneater, 1941 Rush British Arms to Kukryniksy Pictorial Presentation Kukryniksy
Rush Aid to Russia!, Publisher: Iskusstvo Publisher: Stafford & Co., Russian Hands [Agreement But Russia Needs the of the True Aryan [Visual We Smashed the
c. 1941 Edition: 50,000 Ltd. of the Greatest Historical Tools Now! [Napoleon Presentation of “Aryan” Enemy with Lances
Publisher: Ministry of Offset lithograph Offset lithograph and Political Significance] Failed and So Will the Descent] (TASS 22) (English version), 1941
Supply, Great Britain 72.4 × 58.8 cm 76 × 51 cm (TASS 68) (English version), Conceited Hitler!] (English version), 1941 Offset lithograph
Offset lithograph Ne boltai! Collection University of July 14, 1941 (English version), 1941 Publisher: Stafford & Co., 72.5 × 50 cm
50.8 × 101.4 cm In exhibition Minnesota Library Publisher: Ministry of Publisher: Ministry of Ltd. Ne boltai! Collection
Imperial War Museum In exhibition Supply, Great Britain Supply, Great Britain Offset lithograph In exhibition
Offset lithograph Offset lithograph 76 × 102 cm
71 × 48 cm 47 × 72 cm University of
Ne boltai! Collection Ne boltai! Collection Minnesota Library
In exhibition In exhibition In exhibition

25 26

29

31

27 28

30

116 Chapter 5: Paper Ambassadors Bugajski 117


Fig. 32 Artist unknown We Shoot the Fascists out The Art Institute of Fig. 33 Photographer Fig. 34 “Report on Russia:
(English) of the Sky, 1941 Chicago, John H. Wrenn unknown (American) Russian War Posters Mix
We Sink the Fascist Publisher: Sanders Phillips Memorial Endowment Ralph Ingersoll, April 19, Humor and Bitterness,”
Pirates, My Message & Co., Ltd. and Stanley Field funds, 1946 PM, November 12, 1941
Comes in Fighter Planes, Offset lithographs 2008.93–96 Bettmann Archive
We Too Are Fighting – Each: 75 × 49.5 cm In exhibition
For Our Future,

Fatalistic Moscow: Through


American Eyes, 1941
The British would not stand alone for long in their
alliance with the Soviets. Hitler’s breach of the
Molotov-Ribbentrop peace treaty and advance
upon Soviet territory in June 1941 inflamed an
American journalistic push to report on the Soviet
war effort and prompted most major American
newspapers to establish war correspondents in
Moscow and along the Eastern Front. In particular,
three intrepid Americans sought to document the
perils of the summer and fall of 1941 for PM and
Life. Ingersoll, photographer Margaret Bourke-
White, and her husband, writer Erskine Caldwell,
devoted themselves to the quotidian, humane, and
artistic dimensions of the Soviet war effort – as
well as its military story – and served as the eye
witnesses to this experience for the American
public. They facilitated the text and images that
gave a human face to Soviet life and cultural pro-
duction, and brought the story of the TASS studio
to the United States.

Committed to the power of images, Ingersoll (fig.


33) was a staunch idealist who had made a name
for himself both for his brilliance and for his strong
34
personality. His significance in publishing stories
and images of this moment cannot be underes-
timated. After the German invasion of the Soviet
a “race with the Germans” to Moscow; when he caught with a camera would be shot on sight, she and subsequent Civil War isolated the new regime
Union, he sought special clearance to travel there
arrived, they were less than one hundred and fifty leveraged her diplomatic, consular, and personal and negatively impacted the way it was perceived
to cover the war. Departing from San Francisco
miles from the capital.33 One of the few foreign ties to be granted the privilege to photograph.36 beyond its borders. Because its mission was
on July 17, 1941, Ingersoll claimed that he was in
journalists to interview Stalin, Ingersoll returned international communication and collaboration,
Bourke-White not only visited and photographed
to New York on October 27 and wrote an extensive primarily with non-Communist intellectuals (as
the TASS studio, but she also arranged for TASS
series of articles about the Eastern Front for PM. well as the cultivation of agents of influence and
posters to be shipped back to the United States
He also brought with him a cache of early TASS surveillance of foreigners visiting the country),
on behalf of Life.37 The first image of the studio at
posters, some of which he published in lavish VOKS faced challenges during Stalin’s purges in
work appeared in Life on October 27, 1941. Bourke-
spreads (see fig. 34).34 These include 109 (p. 179); the second half of the 1930s.39 In an environment
White also arranged to have TASS posters sent
124 (pp. 180–81); 143 (pp. 182–83); 173 (p. 185); 177 of extreme paranoia, the mission of intellectual
to her in the United States; some of these works
(pp. 186–88); and 178 (pp. 189–90).35 exchange with foreigners became a liability. The
appeared in the magazine on August 24, 1942 (see
agency suffered “paralyzing waves of suspicion”;
If Bourke-White and Caldwell had not trekked to fig. 37).38 Her memoirs of the sojourn – and the
indeed, two VOKS leaders were executed, as were
Moscow in the spring of 1941, American audiences story of her visit to the TASS studio – were pub-
an indeterminate number of lower-level staff
would have had no access to photographs or lished as Shooting the Russian War in 1942.
members.40 The severe destabilization of VOKS by
English-language accounts of the inner workings
the end of the 1930s may suggest that the deci-
of the TASS studio (see fig. 35). On a hunch that the
mated agency played no wartime role.41 However,
role of the Soviet Union in the brewing global conflict
VOKS was resuscitated to work with TASS and take
would imminently shift, they began their cultural VOKS and TASS Posters in on an international public-relations position with
reconnaissance in March 1941, three months before
32
the German invasion. At the end of June, Bourke-
the United States the Soviet friendship agencies abroad when the
nation entered World War II.
White was the only foreign photographer in Moscow.
The responsibility for guiding cultural travelers
Confronted with the Soviet order that anyone The American audience was at the forefront of
from abroad, like Bourke-White, and fostering a
VOKS’s international distribution program after
positive image of the Soviet Union in the rest of
the TASS initiative began in June 1941. Following
the world belonged to VOKS (see fig. 36), which
was founded in the 1920s to improve the Soviet
Union’s image internationally, after the Revolution
33

118 Chapter 5: Paper Ambassadors Bugajski 119


Fig. 35 Margaret Bourke- Syracuse University Fig. 36 Logo of VOKS Fig. 37 “Speaking of Fig. 38 Kukryniksy
White (American, 1904– Library Special Collections Pictures . . . Russian War Caricature of Rockwell
1971) Research Center Posters Are Colorful Kent, 1966
Self-Portrait with Camera and Forceful,” Life, August Black chalk
and TASS 5, 1941 24, 1942 Dimensions unknown
Rockwell Kent Papers,
AAA

the August 1941 announcement that the tripar-


tite Moscow Conference – a meeting between
Beaverbrook, Harriman, and Stalin – would occur
in September, the TASS studio produced the first
poster reflecting American participation in the
war effort, Dangerously Ill (TASS 159 [p. 184]).
After entering the war in December, the United
States was regularly entreated, acknowledged, and
lauded in Soviet poster design. The images of Allied
cooperation – often represented by the combined
18p7.886
flags of the Soviet Union, the United States, and
Great Britain – resulted in many iconic posters,
including A Thunderous Blow (TASS 504 [p. 214])
and We Will Sever All the Wicked Enemy’s Paths,
and from This Noose He Will Not Escape (TASS
October 1, 1941, fig. 1 [p. 194]).

The first shipment of TASS material was sent to the


United States in July 1941.42 These posters were
produced in small edition sizes (between sixty
and one hundred and fifty). The posters shipped
to the United States were prepped for exhibition
and packaged in sections, with separate image,
text, title, and TASS number panels meant to be
trimmed and assembled on-site. Due to the slow-
ness of wartime mail, the first installation of TASS
posters did not arrive in New York until the end 37
of October 1941; they were sent to the American
artist-activist Rockwell Kent and to MoMA.43
packages were sent to Russian War Relief, Inc. VOKS special-ordered nearly one thousand TASS
A lifetime Socialist and supporter of radical (RWR), a dynamic fundraising agency with offices posters for international distribution in 1942, tar-
causes, Kent advocated on behalf of Soviet art in in several American cities; the National Council for geting its publicity efforts at the United States and
the United States and served as the point of first American-Soviet Friendship (see fig. 39),46 ARI, and Great Britain, as well as other allied and neutral
contact for VOKS and communication with Soviet other Soviet-American friendship agencies that countries.50 Most TASS posters sent abroad were
poster designers and artists (see fig. 38).44 He VOKS supported from abroad.47 Kent forwarded likely delivered to the various branches of Soviet
encouraged and facilitated the exchange of visual his increasing collection for display to UAA, which friendship societies with preexisting relationships
art between the Office of War Information (OWI) circulated it to several small venues.48 It eventu- to VOKS. Some orders were bundled together into
and VOKS, using the American-Russian Institute ally went to Los Angeles, where it was auctioned by exhibition sets that in 1942 were sent to China,
for Cultural Relations with the Soviet Union (ARI) RWR (see fig. 42).49 RWR reproduced Soviet posters England, Iran, South Africa, and the United States
as an intermediary to securely expedite mailings for the purpose of raising awareness and funds (see fig. 46).51 Some of these were specially pro-
35
during the war years. He utilized his knowledge and also produced its own set of graphics, includ- duced with stenciled text panels in the language
of Russian design and his position as the head of ing Elliott Anderson Means’s Help Put Him Back of their destination countries, such as Brutality
the politically active anti-Fascist artist collective in Our Fight (fig. 41) and the photo-based Aid to Graduates (also known as Matriculation) (TASS
United American Artists (UAA) to attempt to trans- Russia Helps Us! (fig. 43), which relied on American 177) (pp. 186–88), deposited at MoMA by the Soviet
form the visual language of American propaganda idioms of realistic illustration and multivignette embassy in Washington, D.C.52 MoMA’s first post-
and its role in supporting the war.45 Kent had been photomontage to garner support for the Soviet ers were picked up from customs in December
exchanging letters with the staff at VOKS since cause. In 1942 RWR also produced the film Our 1941; they included at least seven TASS posters
before the Nazi invasion in June 1941; in turn, VOKS Russian Front (see fig. 44). Though a moving ode to and one rare bas-relief papier-mâché work by
sought to benefit from Kent’s political views, con- 38 the Russian war effort, Our Russian Front did not Moor and and his students at the Moscow State Art
nections, and dedication to social-realist art. have the popular appeal of former United States Institute (later called the Moscow State Academic
Kent and MoMA were not the only VOKS-facilitated Ambassador to the Soviet Union Joseph E. Davies’s Art Institute named after V. I. Surikov) (see figs. 48
American destinations for TASS posters. Similar book Mission to Moscow, first published in 1941 and 1.36–37).53 Other posters shown in the United
and made into a film in 1943 (see fig. 40), starring States have English labels taken from the publica-
Walter Huston, the same actor who did the voice- tion of the works in Moscow News, the English-
over narration for the previous film. RWR’s support language newspaper printed in the Soviet Union.54
of the Soviet war effort augmented the images
One TASS poster from this period that was often
produced by private agencies, such as the series
36 reproduced by the leftist American press is Sergei
Produce for Victory (see fig. 45), published by the
Seldon-Claire Co. in Chicago.

120 Chapter 5: Paper Ambassadors Bugajski 121


Fig. 39 William Gropper Fig. 40 Artist unknown Fig. 41 Elliott Anderson Fig. 42 Photographer Fig. 43 Artist unknown Fig. 44 Artist unknown
(American, 1897–1977) (American) Means (American, 1905– unknown (American) (American) (American)
“Congress of American- Poster for Mission to 1962) Hollywood celebrities Aid to Russia Helps Us! Thrill to the Heroic Struggle
Soviet Friendship,” Moscow, 1943 Help Put Him Back in Our reviewing Russian Give to Russian War on “Our Russian Front,” 1942
New Masses, November Chisholm Larsson Gallery Fight, 1941 posters (including the Relief, 1942 Offset lithograph
17, 1942 Offset lithograph bottom panel of TASS 301 Publisher: Allied Printing 106.5 × 69.4 cm
110 × 71.5 cm by the Kukryniksy and Offset lithograph The Art Institute of Chicago,
Private collection Vitalii Goriaev, December 54 × 33.5 cm RX 21447/0363
In exhibition 9, 1941, Kuibyshev) for an Private collection In exhibition
RWR competition (left to In exhibition
right: Thomas Mitchell, Fig. 45 Artist unknown
Charles Boyer, Edward (American)
G. Robinson, and Norma Produce for Victory!, 1942
Shearer), Life, August 24, Publisher: Sheldon-Claire Co.
1942 Offset lithograph
91.5 × 61 cm
Private collection
In exhibition

42

FPO: crop out


upper left and
lower right edges
40
when placing
low res.

39 43 45

44

41

122 Chapter 5: Paper Ambassadors Bugajski 123


CXEMA PACПPOCTPAHEHИЯ OKOH TACC
Fig. 46 Graphic Fig. 48 Dmitrii Moor Fig. 49 After Isaak
reconstruction of VOKS World Scarecrow, 1941 Rabichev (born Kiev,
international distribution Stencil and papier-mâché Ukraine, 1896; died
map, 1941–45, from the 80 × 60 cm Moscow, 1957)
Kolesnikova Archive Joslyn Art Museum The Enemy Shall Never
In exhibition Escape Our Wrath, 1941
Fig. 47 After Sergei Publisher: RWR
Kostin Silkscreen
Chain Him! (TASS 109), 60.5 × 45.8 cm
1942/43 The Art Institute of
Publisher: RWR Chicago, John H. Wrenn
Silkscreen Memorial Endowment
51 × 71.5 cm and Stanley Field funds,
Private collection 2008.92
4 In exhibition In exhibition
5

1
3
12

2 18
1. Канада 17 16
2. США 19
20 10 15 47
3. Англия 7 11 8
4. Финляндия
5. Швеция
6. Бразилия
7. Алжир
8. Египет
9. ЮАР
10. Сирия 6
11. Ливия
12. Китай
13. Австралия 13
9
14. Новая Зeландия
15. Афганистан
16. Индия
17. Ирак
18. Турция
19. Иран 14
20. Иордания

46

Kostin’s Chain Him! (TASS 109 [p. 179]), which Throughout the second half of 1941, Soviet-friendly bestial Hitler, with his hallmark ax and pistol, has
uses the quintessential Soviet strategy of before- institutions and the American popular press left his dirty paw prints all over a map of Europe,
and-after frames. At the top, Kostin depicted a published not only TASS posters, but also many but he cannot breach a vibrant red and militarily
German machine gunner chained to his weapon, a conventionally printed lithographic posters with impregnable Russia.
commentary on the inhuman barbarism of Hitler’s strong, persuasive graphics employing a variety
Entreated by VOKS, the United States reciprocated
war machine. The bottom frame shows the Soviet of stylistic idioms.57 These include Dolgorukov’s
the Soviet image exchange by sending examples
response to this unreasonable cruelty: a bestial Wipe Fascist Barbarians off the Face of the Earth
of American war posters to Moscow. The post-
Hitler is chained behind bars and will be punished (fig. 54) and What Was . . . and What Will Be! (fig.
ers that won the MoMA National Defense Poster 49
for his war crimes. Published in PM, Life, and 53), which are highly graphic, with a pointed visual
Competition in 1941 were transmitted by the
Soviet Russia Today (see figs. 34, 37), this work was vocabulary and limited color palette, and utilize
museum to ARI in New York, which in turn mailed
also circulated in Soviet poster exhibitions across a caricatural style that is both darkly humorous
photographs of them to VOKS, then located in
the United States.55 The bottom panel was adapted and grotesque. Dementii Shmarinov’s plaintive
Kuibyshev.59 A similar exchange was also facili-
by RWR and reproduced as a silkscreen to be sold and sentimental Avenge! (fig. 51) and Koretskii’s
tated by OWI in August 1942.60
to American audiences to benefit the Soviet war photomontage posters Be a Hero! (fig. 50) and The
effort (see fig. 47). RWR also reproduced in silk- People and the Army Cannot Be Defeated! (fig. 52)58
screen the Hermann Göring and Joseph Goebbels portray the unity of the home front and military
caricatures from TASS 22 (p. 169), in addition to effort. Other favorites of the American press
an image of a heroic partisan taken from Isaak were the Kukryniksy posters Flaming Blasts over
Rabichev’s The Enemy Shall Never Escape Our Moscow (TASS 100, fig. 1 [p. 178]) and Meeting over
Wrath (fig. 49).56 Berlin. Vasilii Vlasov, Teodor Pevzner, and Tatiana
Shishmareva’s design Death to Fascism (fig. 3.2)
combines several tropes of Soviet posters; the

48

124 Chapter 5: Paper Ambassadors Bugajski 125


Fig. 50 Viktor Koretskii Fig. 52 Viktor Koretskii Fig. 54 Nikolai Dolgorukov Offset lithograph Fig. 55 Maclean 51.5 × 40.5 cm
Be a Hero!, 1941 The People and the Army Wipe Fascist Barbarians 88.7 × 60 cm (American) Private collection
Publisher: Iskusstvo Cannot Be Defeated!, off the Face of the Earth, Ne boltai! Collection Oh, Yeah?, 1941 In exhibition
Edition: 100,000 1941 1941 In exhibition Publisher: US Government
Offset lithograph Publisher: Iskusstvo Publisher: Detgiz Printing Office
88 × 60 cm Edition: 150,000 Edition: 200,000 Offset lithograph
Ne boltai! Collection Offset lithograph
In exhibition 60 × 88 cm
Ne boltai! Collection
Fig. 51 Dementii In exhibition
characterize the enemy and play on people’s ideals
Shmarinov (born Kazan’,
1907; died Moscow, 1999) Fig. 53 Nikolai 1942: Mobilization and emotions? These questions were reflected
Avenge!, 1941 Dolgorukov and Backlash on in the increasingly confusing, disjointed images
Publisher: Iskusstvo What Was . . . and What produced for American propaganda posters during
Edition: 50,000 Will Be!, 1941 the Aesthetic Front the early war years.
Offset lithograph Publisher: Iskusstvo
91.5 × 59 cm
Ne boltai! Collection
Edition: 100,000
Offset lithograph
Images on the Offensive: Unlike Nazi Germany and the Soviet Union, the

In exhibition 90 × 60 cm The United States Enters United States and Great Britain did not have a
strong, centralized, government-based avenue
Ne boltai! Collection
In exhibition
the War for production, approval, and dissemination of
poster designs. Instead, political special-interest
The bombing of Pearl Harbor exponentially
groups and corporations were at liberty to pro-
increased the stakes for American poster design
duce as many images, of whatever kind, as they
in the service of national defense. Soon thereafter,
wished. This freedom, so fundamental to American
the first official American war poster was issued
democracy, produced an oversaturation of images
50
by the Government Printing Office (fig. 55). The
51 and contradictory messages, making the posters
mostly monochromatic and illustrative design
largely ineffectual for inducing political action.
features five German soldiers singing the Horst
As early as October 1941, Kent wrote directly
Wessel song “Today, Germany is Ours / Tomorrow,
to Roosevelt, criticizing the government for not
the Whole World.” The soldiers, holding sheet
organizing artists in a Soviet-style governmental
music, appear slightly bestial, with deadened eyes
studio for “production for defense.”62 The lack of
and tiny fangs. Below the image is the American 55
arts centralization and strong leadership proved
retort, “Oh, yeah?” The confusing duality of voices,
to be a key admonition of art critics, who believed
poor design, and lack of visual or textual power
that American and British posters were “too many, Despite OWI’s desire not to dramatize the war
to assert American strength or compel action
too soft and too full of technical errors.”63 through ideological rhetoric, it repeatedly asserted
prompted vitriolic criticism:
The public entreaties of Kent and others to the that the conflict was a battle of ideologies. In the
Is this the plane on which the division of psycho- 1942 introduction to a special issue of ARTnews
Office of Emergency Management (OEM), the
logical warfare proposes to wage the struggle for devoted to war posters, Brennan emphasized:
president, and the military may have touched a
the defense of Christian civilization and the
nerve. In June 1942, Roosevelt consolidated The essence of art is freedom. Without it the world
principle of human dignity? . . . If this wretchedly
three prewar agencies to form OWI under Elmer of art could not exist. We know that the enemy is
drawn and worse conceived poster can serve any
Davis, making Francis E. Brennan, formerly of trying to destroy freedom – that he has long since
purpose, it is the purpose of arousing in us, as [a]
Fortune magazine, the chief of the Graphics chained together his men of talent. . . . And we saw
substitute for courage, those blind and malignant
Division.64 OWI promulgated a big-picture ideology more than impending war in the light of his fires –
fears and hatreds which have already wrought so
in an attempt to mobilize artists for the war effort. we saw ... the inevitable end of truth as decent men
much disaster and desolation in the world. . . . In
Its Propaganda Division – at least before 1943 – had known it . . . an unprincipled plan to degenerate
our own moral interest, therefore, let us not in
aimed to explain the significance of the war and and possess men’s minds. What this means to art
these matters imitate the most disgusting devices
spin American involvement not just as a matter of has been said by greater pens than this – but if it
of our adversaries.61
self-defense, but also as an international effort needs saying again it means, quite simply, that if
52 53 to destroy Fascism. The government was careful
The warning not to imitate the visual tools of Axis this war is lost, no artist worthy of the name will
propaganda grew out of structural and organiza- not to create parallels between OWI and Goebbels’s ever again put brush to canvas in free pursuit of his
tional, as well as stylistic and thematic, challenges overblown propaganda apparatus in Germany, own imagination.66
in American poster production. Two key questions and also sought to distance the United States’
current embroilment in international conflict Such potent and ideologically loaded rhetoric had
confronted American designers: First, who should
from the mistakes of World War I and President its roots in the prelude to global war in the 1930s.
take control of American image production so as to
Wilson’s divisive choices. Therefore, tracts on the Hitler’s oppression of modernist intellectual
provide a cohesive, unified message for the public?
differencesbetween Fascism and democracy life and art – demonstrated most forcibly by the
Second, what should an authentic and effica-
had to be more subtle and transparent and less Degenerate Art exhibition of 1937 – was echoed
cious American design look like and how should it
persuasive, forcefully didactic, and deceptive than by the philosophically dissimilar but equally rigid
those produced by the Nazi propaganda machine, Stalinist mandate of Socialist Realism in the Soviet
guiding people to make up their own minds. OWI Union beginning in 1934. By 1937 it had become
sought to accomplish this by making the conflict clear to an international public that no cultural dis-
personally meaningful for Americans.65 Generally
skirting ideological language, its goal was to show
the fate of the average American under possible
Nazi domination.

54

126 Chapter 5: Paper Ambassadors Bugajski 127


Fig. 56 Artist unknown Offset lithograph Fig. 57 Ben Shahn Offset lithograph
(American) 102 × 71 cm (American, 1898–1969) 96.8 × 71.4 cm
Bowl Them Over, Private collection This Is Nazi Brutality, The Art Institute of
More Production, 1942 1942 Chicago, Mr. and Mrs.
Publisher: War Production Publisher: OWI, US T. Stanton Armour Fund,
Board Government Printing 2008.213
Office In exhibition

was made by J. B. Nicholas, chairman of London’s those favoring a commercial one on the other. “so completely, in fact, did advertising take over Despite these conflicts, fine artists continued to
Posters That Kill Germans Advertising Service Guild, in the May 1942 issue Posters by academically trained artists like Ben OWI, and so increasingly did the latter’s opera- create powerful poster designs. Ben Shahn’s This
of Art & Industry. He said that a war poster “is not Shahn were criticized as “unattractive” by Price tions come to resemble the work of the Advertising Is Nazi Brutality (fig. 57) was one of only two works
Once the Soviet Union allied with Britain, the a picture to sell pills, but to save civilization. . . . Gilbert, former vice president of Coca-Cola, who Council, that the concept of government war by Shahn printed for OWI. In this image, inspired
unique style, medium, and passionate expression Posters, however clever, are a waste of paper was brought in to head the Bureau of Graphics information lost all coherence.”76 This had, in fact, by the destruction of Lidice, Czechoslovakia, an
of Soviet posters seemed to offer an alternative unless they kill Germans.” By the spring of 1942, and Printing. The changing of the guard at OWI long been a conflict between the worlds of fine art industrial village razed by the Nazis in retaliation
approach for a convincing and cohesive visual lan- the Soviet Union possessed the only beseiged ushered in a new “Madison Avenue” approach to and advertising design, and in the corporations, for the 1942 shooting of Nazi official Reinhard
guage that would not speak with an “Axis accent.” capital on the European continent that had not the war – mobilizing the principles of business institutions, and government branches that sought Heydrich, Shahn portrayed a cornered man cloaked
Soviet designs were seen as more immediate, fallen. With the severe weakening of Hitler’s armies and advertising for defense images.75 After the their images in the service of defense. in a hood, fists clenched and enchained, standing
inciting, and caustic in their demonization of the in Russia, the powerful Soviet designs of the mass resignation of OWI staff writers in April 1943, against a high brick wall. The very low angle evokes
Fascist threat than American posters. Their humor Moscow studios were seen as instrumental in liter- a feeling of claustrophobia and renders the loom-
was a vehicle to mobilize a vicious antipathy, a ally defeating the enemy. ing captive monumental. To reinforce the docu-
technique unfamiliar to American audiences, as mentary sentiment of the poster design, a text in
noted by MoMA curators at the time: “The insis- It was not just the TASS posters’ unusual approach
telegram format runs across the torso of the figure.
tence on humor and ridicule in these posters is to satire that struck American audiences; their
a strange phenomenon. Humor is generally not medium also made an impact. The extraordinary The design’s challengers thought the grittiness,
considered the medium through which to inspire potential for color and palpable surface texture in confrontation of atrocity, understated sentiment,
hate and arouse people to action. . . . Yet the stencil-based media, as well as the technical and vertiginous perspective, angularity, and modern-
Russians have proved the opposite.”68 American economic ease of foregoing lithographic presses, ist articulation of form would make it inaccessible
posters that attempted to demean the enemy with dramatically increased their appeal and the appeal to a lay audience. OWI’s Gilbert preferred Norman
humor, such as Bowl Them Over, More Production of related practices, such as silkscreen, at the Rockwell’s familiar realism – the agency published
(fig. 56) by the War Production Board, came off as end of the Depression.71 By the time of the United millions of copies of his Four Freedoms (fig. 58).
quirky and slapstick. As Metropolitan Museum States’ entry into the war, the popularity of silk- Realism, in this sense, signified a design voca-
56 screen as a medium was at its height.72 Published bulary more than it did a factual approach to the
curator Alice Newlin observed, Soviet posters “are
very interesting and original, mostly satirical and in 1942, Silk Screen Stenciling as a Fine Art lauded fears and losses of the war. A poster’s language,
sent would be allowed by either the Nazi or extremely savage – caricatures of Nazis, etc. The the technique of the TASS studio. Proclaiming Gilbert insisted, must be simple and direct,
Soviet regimes. British and American ones I saw are pretty dull.”69 modern silkscreen stenciling “the American because “high-sounding” words would lose
Unlike many American posters, Soviet designs had development of this process that is of revolution- the prospective audience. Shahn and Brennan
In 1938 Leon Trotsky, Diego Rivera, and André ary importance” in the introduction to the book, objected to reducing theme, design, and content
no comic hero. American humor could not capture
Breton published the manifesto “Towards a Free Kent drew a direct line from Russian to American to a digestible level for the American populace,
the antagonism and disgust, the enmity and scorn,
Revolutionary Art” in Partisan Review.67 In their production. Silkscreen combined the “spirit and and they composed a poster protesting the selling
conveyed by Soviet posters.
view, truly free art had to spring from the inher- freshness of the original” with the urgency and out of OWI graphics. Mocking Gilbert’s former role
ent political beliefs of the artist and could not be The evocative and unusual nature of Soviet posters wide exposure of mass reproduction at street at Coca-Cola, Shahn and Brennan’s poster design
proscribed from above. Free art was not apolitical trickling into the United States was observed in level.73 The perceived connection between the (now lost) allegedly depicted the Statue of Liberty,
or necessarily abstract in content or style, many articles in 1941–42. These laud the pointed “distinctly American and democratic” silkscreen arm upraised, carrying not a torch but four frosty
but “true art . . . insists on expressing the inner visual compositions of Soviet posters – their medium and the similar design approach employed bottles of Coca-Cola, with the motto “The War
needs of man and of mankind in its time – true art ability to communicate forcefully, incite action, in TASS posters to some degree effaced the sense That Refreshes: The Four Delicious Freedoms!”77
is unable not to be revolutionary, not to aspire to and foment hatred of the enemy. As allies of the of national and political difference that had sepa-
a complete and radical reconstruction of society.” Soviets, Americans were able to praise these Following the attack on Pearl Harbor, Thomas Hart
rated American and Soviet art in the past.74
How a political artistic practice should look and posters’ effective designs and adopt persuasive Benton, a stalwart figure in the WPA-driven social
what it should mean became urgent questions image strategies from Soviet artists, even when realism and Regionalism of the 1930s, began to
that would linger for the remainder of the 1940s, those approaches grew from a still-suspect social doubt the ability of the New Deal to effect any
real social change. In 1942 the disillusioned artist
particularly for American artists who sought system. Critics admired Soviet posters for their
organizational structure and ideological impact as
Conflicts between Art sequestered himself in his studio and produced
to passionately mobilize the public and clearly
communicate their ideals without replicating the well as for their designs: and Advertising Split OWI eight grim paintings, the series The Year of Peril
stylistic constraints, dogmatism, or centralized (see fig. 59). Benton’s intervention sits at the
In the creation of the sort of posters we need, the Despite the seemingly cogent and purposeful crossroads of American social-realist practice and
propaganda machines of totalitarian states.
Soviets have a twenty-year lead on us. While we expression of some of OWI’s goals for graphic the stylistic debates over images in the service
were selling breakfast foods, they were selling a design, the office was rife with disagreement
new way of life. . . . Artistic standards have rarely between 1942 and 1943. At the root of the discord
been neglected in their design – the high aesthetic was a power struggle between staff contingents
content helps the effectiveness. . . . Russian posters endorsing a fine-art approach, on one hand, and
by their directness can provoke, inspire, amuse,
impel, awe and instruct without so much as a word
of text. And they kill Germans.70

The assertion that posters should have the capac-


ity to kill Germans, which raised the bar for design-
ers and audiences on both sides of the Atlantic,

57

128 Chapter 5: Paper Ambassadors Bugajski 129


Fig. 58 Norman Rockwell Offset lithographs Fig. 59 Thomas Hart Oil on canvas
(American, 1894–1978) Each: 71 × 51 cm Benton (American, 1889– 248 × 183 cm
Four Freedoms: Save Northwestern University 1975) State Historical Society
Freedom of Speech, Save Library Exterminate!, 1942 of Missouri
Freedom of Worship, In exhibition In exhibition
Freedom from Want,
Freedom from Fear, 1943

of warfare. His images and words, published in a Both MoMA and the Metropolitan Museum
magazine describing the series, leave no doubt as mounted large-scale Soviet exhibitions in 1943
to his own opinion: featuring TASS posters. The Metropolitan Museum
was unsuccessfully solicited on a few occasions
There are no bathing beauties dressed up in soldier
to mount a Soviet poster exhibition by RWR and
outfits in these pictures. There are no silk-
ARI before formulating The Soviet Artist in Wartime
stockinged legs. There are no pretty boys out of
with the National Council of American-Soviet
collar advertisements to suggest that this war is a
Friendship and the Library of Congress.81 This exhi-
gigolo party. There is no glossing over of the kind
bition appeared at the Metropolitan Museum even
of hard ferocity that men must have to beat down
before the institution received sixty TASS post-
the evil that is now upon us. There is no hiding of the
ers from VOKS, which were accessioned in March
fact that War is killing the grim will to kill. In these
1944.82 One of the few American publications on
designs there is none of the pollyanna fat that
the TASS posters came out of these collaborations.
the American people are in the habit of being fed.78
In 1945 the Metropolitan Museum, in conjunction
Eschewing social realism, The Year of Peril paint- with RWR, published a reduced-size portfolio of
ings display drama and grotesquery heightened TASS images printed with English translations,
through exaggerated features, symbolism, vibrant with a foreword written by Director Francis Henry
color, and monumentality. The works’ dramatic Taylor, no doubt as a component of RWR’s fundrais-
scale and expression of fierce hatred correlate ing campaign.83
with the TASS posters. However, Benton’s depic-
In 1943 MoMA assembled War Posters and
tion of a massive, terrifying enemy and diminu-
Cartoons of the USSR, which was composed of
tive but plucky American soldiers is the opposite
forty-three works on loan from the Soviet embassy
of the typical Soviet approach, which sought to
in Washington, D.C., some TASS posters sent
aggrandize the Red Army through Socialist Realism
directly to MoMA by VOKS, and others from the
and belittle the enemy through demeaning and
collection of Joseph D. Stamm. Though MoMA had
dehumanizing caricature. Though some of the TASS
been receiving works from VOKS since December
posters are horrifying, they leave no doubt as to the
1941, only two TASS posters belonging to the
ability of Soviet good to conquer Fascist evil.
museum were displayed in the exhibition. The full-
size TASS posters exhibited include 86 and 177 (pp.
186–88) (courtesy of the embassy) and 507 and
514 (from MOMA’s summer 1942 VOKS shipment);
VOKS 1942 Campaign the remainder, a selection of reduced lithographic
In 1942, as the stylistic debates over American posters (what MoMA records call “handbills”),
war posters intensified, the TASS studio boosted came from Stamm.84 A member of the United
operations, increasing production from one hun- States Navy Reserves, Stamm had accompanied
Joseph B. Davies – of Mission to Moscow fame – 59
dred and fifty stenciled copies per poster to three
hundred in the beginning of February 1942 and four as a naval aide on his second trip to Russia and
hundred by the end of March, with some editions of acquired a group of posters.
five hundred produced by late April. VOKS, in turn, The Art Institute also mounted an early exhibi-
also broadened its efforts, increasing and adjust- tion of Soviet war posters in 1942. The works
ing its international distribution of TASS posters. It shown were lent by the Chicago Forum for Russian
began to ship abroad fully assembled TASS posters Affairs, as the exhibition preceded the museum’s
stenciled on cheaper and less sturdy newsprint receipt of the first TASS shipment by about six
than the exhibition-prepped panels that had been months. Though 157 TASS posters entered the Art
mailed to the United States in 1941. These were Institute’s collection after this inaugural show, they
folded into packages instead of being sent as sec- were not displayed at the museum until the 2011
58 tioned exhibition panels as they had been previ- exhibition that occasioned the present publication.
ously. Inaugural shipments of the new poster type,
containing three posters apiece, were sent to the
Smithsonian Institution, MoMA, the Art Institute,
and presumably elsewhere in mid-summer 1942.
The first TASS posters that the Art Institute
received were 470 (p. 212), 507 (p. 216), and 519.79
At the turn of 1943, posters arrived in bulk at the
Metropolitan Museum and the Art Institute.80

130 Chapter 5: Paper Ambassadors Bugajski 131


Fig. 60 Artist unknown and Education Division, Fig. 61 Nikolai Dolgorukov Offset lithograph 1 companies and assets also played a role. 10 12
(American) Theater Service Forces, Every Dollar Is Sullied . . ., 89.5 × 60 cm In June 1942, the Office of War Further, the Americans felt betrayed by The text on this poster reads: The Comintern was an international
Peace – We Won It European Theater 1946 Ne boltai! Collection Information (OWI) was established the Soviet decision to sign a peace treaty collective of radical political parties
According to the latest news famine has
Together, Let’s Keep It Offset lithograph Publisher: Iskusstvo In exhibition by President Franklin D. Roosevelt; it with Germany at Brest-Litovsk. This devoted to spreading world revolution.
engulfed fifteen provinces. / Its population
Together, 1945 48.5 × 61 cm Edition: 100,000 combined the Division of Information of treaty enflamed fear that Germans could Centered in Moscow and heavily
is twenty-two million strong. / Last year
Publisher: Orientation William Cellini Collection the Office of Emergency Management capture key supplies in Russian ports and supported by the Soviet government,
fifteen million desiatinas were sowed here.
Branch, Information In exhibition (OEM); the Office of Government Reports led to self-interested American military its operational branches, through local
/ But now only seven million desiatinas
(OGR); OFF; and the Foreign Information intervention to protect those ports. In this Communist parties, spanned the globe. It
have been sown. / To sow the land (at
Service of the Office of the Coordinator task, Americans drew assistance from originated in 1919 and endured through
least by half) you need to plant fifteen
of Information, which would become the Russian White (anti-Bolshevik) forces, 1943, when it was “dissolved” by Stalin
million poods. / In August alone they were
Conclusion overseas branch of OWI. Elmer Davis was
chosen as the director of the new agency.
which riled the Bolsheviks and increased
hostilities. See Saul 2001, pp. 1–5, 16;
supposed to yield 9,850,000 poods (a fair
as a political gesture to the Allied forces
during the war. (Many of its duties were
bit). / And what was done? / To help the
OFF, which grew out of the Morale Division Saul 1996; and McFadden 1993. transferred to the newly established
The onset of the Cold War meant that much of hungry folk the peasants completely paid
of the Office of Civil Defense (OCD), was Communist Information Bureau
7 back their seed loan. / We have already
the evidence of the optimism (see fig. 60), visual headed by the Pulitzer Prize–winning poet [Cominform] in 1947, however.)
Bonnell 1997, p. 70. been able to send ten million poods of
dialogue, and political sympathy fostered between and former editor of Fortune magazine
grain to the famine-struck provinces. / Any 13
the United States and the Soviet Union in 1941–45 Archibald MacLeish, who then became 8
day now seed will arrive from Sweden and Saul 2006, p. 270. The League of Nations
the assistant director of OWI and later White 1988, p. 9. A kulak was an
would be buried for decades. With the hysteria and America, 2,100,000 poods will arrive for our was an intergovernmental organization
Librarian of Congress. See Weinberg 1968, independent farmer who was seen as
fearmongering of the Cold War amplifying actual benefit. / And to their detriment. / We will founded in 1919 as a result of the Treaty
p. 78. oppressing the poorer peasantry. Kulaks
be victorious on the famine front, but for of Versailles. A precursor to the United
espionage and violence, the alliance between the lost their land, farms, and business
2 this it is necessary to collect tax. Pay your Nations, it had among its goals the
Soviets and Americans was quickly forgotten on operations in the Stalinist plan for
There were seven posters published in tax without delay. mediation of international disputes, the
both sides (see fig. 61).85 Both historical distance forced collectivization of agriculture. The
this series. All had the same format and prevention of war through collective
identities of the figures in the bottom 11
and the breakdown of oppositional rhetoric fol- style, but a different central figure and security, and disarmament.
two strata of the poster are as follows: The first poem on the wall newspaper
lowing the 1991 collapse of the Soviet Union have identifying uniform: Australian, Canadian,
Mikado, Polish gentry, Makhno, Petliura, reads: 14
Chinese, Dutch, English, Ethiopian, and
enabled new information to surface and evalua- Kolchak, Denikin, Iudenich, Rodzianko, After the Nazis swept through Europe
Russian. Heaven of capitalism personified, /
tions to take place. The perception that the war and Finnish Sejm; rabbi, Roman Catholic in 1939–40, Great Britain was the only
America – long “flourished” – / Is proud of
3 priest, mullah, trader, kulak, pope, superpower left fighting the Germans.
years, a brief moment of alliance in a century of its “flourishing”: / “The power of capital
Elinor Dodds (OWI) to Rockwell Kent, Aug. industrialist, informant, cadet, pogromist, Roosevelt and British Prime Minister
contestation, were devoid of cultural dialogue can underground anarchist, diplomat, and
is sturdy here!” / And suddenly the rich
Winston Churchill met in Aug. 1941
17, 1942, Rockwell Kent Papers, AAA.
now be reassessed. Virtually unknown, or unre- men’s eyes widened: / Into a country
Dodds stated that OWI had forwarded landowner. The caption reads: and produced the Atlantic Charter, an
of bankruptcy, damnation, groaning,
membered, in the United States until now, the a collection of American war posters agreement that set a commonality of
Here are Capital and Company – / complaining / Was transformed the
story of the impressive and evocative TASS poster to VOKS in Moscow. Included among moral purpose for the Allied nations
Variously named jerks / are these – the “flourishing” country; / The stock of gold
the works were “America’s Answer – and standards for the resolution of
series fills what was previously a historical omis- bourgeois “icon” / Here are all the pillars was no longer the same – / Stockbrokers in
Production; Give ’Em Both Barrels; You war, including no territorial gains and
60
sion. The massive distribution and exposure effort of their “law,” / And who all serve as their the markets cry piteously, / Throw excess
commitment to the self-determination of
Knock ’Em Out; We’ll Knock ’Em Down;
in the United States sheds light on international props. / A gang of villains, from which / coffee into the sea – / So that the price
This Man Is Your Friend; United nations governments, lowering of trade barriers,
The people have torn off their chains – / of bread does not fall, they warm their
exchange, leftist cultural activity during the war, flag poster; American Flag – Give It Your postwar disarmament, freedom from
Fighting for three years already. / However hearths with it. / But unemployment and
institutional participation, and controversies over Best; He’s Watching You; a public health fear and want, and freedom of the seas.
Capital might boast, / His crown will hunger continue to grow, / And ever more
poster; Keep Him on the Job; and War For background on the formation and
American poster design. soon be shattered: / From the corpse, frightening become the thunderclouds,
Savings Staff items.” mission of AFC, see Doenecke 1990. The
overflowing with fat, / The purple mantle / Ever louder grow the workers’ voices
The TASS series represents one of the last initia- archive of AFC is housed in the Hoover
4 will be torn off. / With a swing of the everywhere: / “Employment!” “Bread!”
Institution Archives, Stanford University.
tives of visual-arts exchange between the United Saul 2001, pp. 85–86. Saul’s other studies proletarian hammer – / Down will fall the
The second poem reads:
States and the Soviet Union before the Cold War, at of American-Soviet relations include Saul citadel of gold, / Burying underneath itself 15
least until the slow onset of the thaw in relations 1991, Saul 1996, and Saul 2006. / An “international robbery.” / Down will And meanwhile, far away is President Lindbergh 1970, p. 478.
fall all multifaced evil. / Brothers, stand Hoover himself, / Raising America as a
after 1956. As such it is an exemplary case study 5 16
for this great deed, / Do not let your spirits primary example, / Taking aim at European
of the imaging and outreach of a partnership long RSFSR was the largest and most AFC founder R. Douglas Stuart Jr.’s
fall. Build our new life to be / Free, bright, pockets: / “For you – crises, for us –
central of the Soviet republics. The family was from Chicago, although many
neglected. It helps to expose the fact that the blur- peaceful. / Build a global commune, / An profits!” / The American “helping” plans /
Soviet Union proper was not founded members of the original organizing
ring of the realms of fine art and propaganda, the intimate labor union / For all poverty in the Were thus good on the surface! / And here
committee were his fellow students at
until the constitution of the Union of
question of creative ingenuity, and the “democra- world! ended the “helping” era, / The wombs of
Soviet Socialist Republics (USSR) went Yale University Law School, including
the bourgeois pigs, / And capital, is ready /
tizing” of media and style were issues that affected into effect on Jan. 1, 1924, after the 9 future president Gerald R. Ford and
To send Hoover to the pits of hell!
artistic practice on both sides of the divide. The Civil War period, when RSFSR joined The definitive source on ARA and the future Supreme Court justice Potter
other Soviet republics: Byelorussia, Russian famine is Patenaude 2002. The final poem reads: Stewart. With the support of General
opportunity to examine these foundations anew
Transcaucasia, and Ukraine. When the The United States debated sending Thomas Hammond, president of the
illuminates hidden corners of our collective history Capital in crisis has one thought only:
Soviet Union collapsed in 1991, these relief aid to Russia as early as 1918, but Whiting Corporation, and business
and perhaps helps to dislodge the recalcitrant war! / And here brews the commotion in
republics were segmented as Armenia, these actions were thwarted by magnate Sterling Morton, it was decided
Manchuria, / Arising there is the Japanese
cultural polarity that plagued much of the rest of Azerbaijan, Belarus, Georgia, Kazakhstan, wartime politics, poor planning, and that General Robert E. Wood, chairman
cook, / And following his lead, coming
the twentieth century. Kyrgyzstan, Moldova, Russia, Tajikistan, the inaccessability caused by war and of Sears, Roebuck would become the
in due time, / Will burst the American
Turkmenistan, Ukraine, and Uzbekistan. social chaos in Russia. The Bolsheviks group’s leader. Offices were established
cooks, / And so that there would be
greeted ARA aid with “suspicion and even in the Chicago Board of Trade building.
6 no embarrassment in the brew / Other
hostility” (ibid., p. 71); however, they did AFC had several strong business leaders
The United States’ decision to withhold masters will attach themselves to it, / All
cooperate, and American aid might have and donors at its disposal. See Doenecke
diplomatic recognition from the together beginning to howl about the “red
saved as many as five million lives. See 1990, pp. 7–8.
new Bolshevik state resulted from bandits” / Whose brew interrupts them
Saul 2006, pp. 44­–97.
a confluence of factors, including everywhere. / They will begin to poison 17
the Bolsheviks’ divergence from a Moscow, will do anything, anything / To Hemingway 2002, p. 105.
democratic-intentioned revolution and the provoke the Soviet Union. / This is the way,
fear of Bolshevik-style uprising spreading once sobered up, / The whipped capital will
to the fragile, war-torn countries of not be able to save itself; / Moneybags is
Europe in the aftermath of World War doomed to death, / Gunpowder will not heal
I, and abroad via the newly established him, nor will lead. / Where doom lies, there
Communist International (Comintern) is mindlessness, / And with mindlessness,
61 (see note 12). The repayment of war there is – the end!
debts and nationalization of American

132 Chapter 5: Paper Ambassadors Bugajski 133


18 26 39 45 in April held at the Manhattan Center 55 66 80
Communism has never been fully Wheeler to Harford Powel, Apr. 11, 1941, There were two Soviet organizations UAA was a trade union and advocacy . . . also at the United American Artists – Soviet Russia Today was a periodical Francis Brennan, “First Government The Metropolitan Museum received at
embraced by American politics, yet in Reg. 139, MoMA Archives. targeting communications with Western group of commercial and fine artists and American Artists Congress Forum entitled produced by the agency Friends of Soviet Statement on Artists’ Part in the War,” least sixty TASS posters from VOKS in
Roosevelt’s first two terms (1933–41), intellectuals during the 1920s­–1940s. their affiliates. In 1942 it merged with Civilization Besieged, April, Webster Union (previously Friends of Soviet ARTnews 41, 9 (Aug.–Sept. 1942), p. 7. 1943/44 (1944.26.1–60). The Art Institute
27
he tacitly protected CPUSA through The first was the Comintern, a collective the American Artists’ Congress to form Hall . . . for the past two months and Russia), New York. This poster was ultimately received 157, which were not
The competition was held Apr. 29–June 67
noninterference. Beginning in the fall of of international Communist parties the Artists’ League of America. Made up at present they are being exhibited at published in the Dec. 1941 issue. formally accessioned until 2010. The
28, 1941, and the exhibition was on view English translations by Dwight
1939, after the signing of the Molotov- that operated outside of, but was of political leftists and social activists, the Irving Place Theater specializing in largest collection of TASS posters in the
July 16–Sept. 7, 1941. See ibid. 56 MacDonald were first published in
Ribbentrop Pact, however, Roosevelt connected to and dominated by, the the congress was founded in 1936 with showing Soviet movies. United States is held by the Library of
Brochure advertising RWR products, Partisan Review 4, 1 (Fall 1938), pp.
allowed the attorney general to launch a 28 Russian Communist Party or RKP(b) the participation of Bourke-White, Congress, which received its collection of
49 c. 1943, Rockwell Kent Papers, AAA. 49–53; and London Bulletin (Dec. 1938–
wide-ranging series of investigations into “Posters for Defense,” Bulletin of the (see note 12). CPUSA was a member Gropper, Kent, Lozowick, Paul Manship, nearly six hundred from various sources.
Kent to Harriet Moore (RWR), May 25, RWR silkscreens of the Göring and Jan. 1939).
American Communism. This resulted in Museum of Modern Art 8, 6 (Sept. 1941), of the Comintern. The second was the Mumford, and others. In 1942 twenty- We are indebted to Janice Grenci of the
1942, Rockwell Kent Papers, AAA. Goebbels caricatures from TASS 22 are
part in the Smith Act (Alien Registration pp. 3–8. body representing the Soviet state, the three artists’ societies came together 68 Prints and Photographs Division at the
in the Emmett L. Hudspeth Collection of
Act), the Voorhis Registration Act, All-Union Central Executive Committee under the umbrella of the Artists’ Council 50 Russian poster slide presentation, 1943, Library of Congress for her invaluable
29 Elizabeth Olds 1921–86, n.d., Subseries
and the New York legislature’s Rapp- (TsIK). Ludmilla Stern claimed that for Victory. Denisovskii c. 1942, l. 4. C.E. II.I.117.11, MoMA Archives. research assistance.
Adolph Treidler to Eliot Noyes, June M. Miscellaneous, c. 1941–1955, n.d.,
Coudert committee. Maurice Isserman these two organizations had conflicting
7, 1941; Harold von Schmidt, Earle 46 51 2003.8.756 and 2003.8.757, Harry 69 81
suggested that these investigations, and goals. Where the Comintern sought to
[illegible], E. B. Winslow, and Treidler, The American friendship agencies went Sokolov-Skalia c. 1942. According to Ransom Humanities Research Center, Alice Newlin (Metropolitan Museum, Rose Rubin (ARI) wrote in Nov. 1941
Roosevelt’s compliance, demonstrate destabilize Western regimes through
to John Hay Whitney, May 25, 1941, Reg. through various name changes. The a distribution map of VOKS activities University of Texas at Austin. Elizabeth Department of Prints) to Francis to the Metropolitan Museum asking if
that even “flaming New Deal liberals” subversive and revolutionary actions,
139, MoMA Archives. National Council of American-Soviet held in the Kolesnikova Archive, TASS Olds was one of the pioneers of the Taylor (director of the Metropolitan it would display an early shipment of
had become concerned with the threat TsIK sought to gain recognition in the
Friendship, New York, was also known as posters were circulated to Afghanistan, Silkscreen Group in the United States Museum), Jan. 15, 1942, File 78065 TASS material and anti-Nazi cartoons.
posed by American Communists. 30 West and establish diplomatic and trade
the National Council on Soviet Relations Algeria, Australia, Brazil, Canada, China, at the end of the 1930s. See Olds, “The Loan Exhibitions-Proposed, Russian The museum declined. In 1942 Adelaide
He also pointed out that these acts, Treidler to Noyes, June 7, 1941, Reg. 139, relationships. VOKS, which targeted
(NCSR) (the name changed in 1941). The Egypt, England, Finland, India, Iran, Silkscreen Group,” Elizabeth Olds Papers War Relief Posters, 1942, Metropolitan Bean (RWR) approached it with the same
introduced by Howard W. Smith (one of MoMA Archives. members of the non-Communist
organization merged with the Congress Iraq, Jordan, Libya, New Zealand, the 2976, 193–98, AAA. Museum of Art Archives, New York. request, which was also declined. File
the most conservative representatives in intelligentsia, was created from “above”
31 of American-Soviet Friendship in 1942. Republic of South Africa, Sweden, Syria, R9204 Russian War Relief; file 78056
Congress) and Jerry Voorhis (one of the by TsIK and RKP(b). VOKS pursued 57 70
The first tripartite Moscow Conference The Chicago Council of American- and Turkey. Loan Exhibitions Proposed: Russian War
most liberal), reveal the “measure of the similar goals as the Comintern but Posters were published or discussed in Brian 1942, p. 43.
was held Sept. 29–Oct. 1, 1941. Harriman Soviet Friendship (Chicago Society for Relief Posters, 1942, and file UN 20533
anti-Communist consensus prevailing in through more sophisticated means. See 52 Moscow News, June 27 and July 2, 3, 11,
was the American ambassador to the American-Soviet Relations) was a branch 71 Union of Soviet Socialist Republics 1944,
1940.” Led by Martin Dies Jr., the Dies Stern 2007, pp. 6–7. In stencil cutter Viktor Maslennikov’s and 23, 1941, and regularly thereafter;
Soviet Union in 1943–46. of this group. The National Council of See Hemingway 2002, p. 186; and Metropolitan Museum of Art Archives,
Committee, an early version of the House memoirs, he asserted that he had made PM, July 3, 11, 16, 20, and 23, Aug. 3,
40 American-Soviet Friendship records can Elizabeth McCausland, “Silk Screen New York.
Un-American Activities Committee, 32 stencils for English text in response to Sept. 17, and Oct. 14, 1941; Collier’s,
Alexandr Arosev (chairman, 1934–37) be found in collection 134, Tamiment Color Prints,” Parnassus 12, 3 (Mar.
was rampant with investigations and Beaverbrook 1942. Spirit of the Soviet posters ordered for foreign distribution July 26, 1941; New York Times Magazine, 82
was shot Feb. 10, 1938, and founding Archives, Bobst Library, New York 1940), pp. 34–36.
accusations. Isserman 1993, pp. 67–69. Union reproduced thirty-five anti-Nazi by VOKS. There is one TASS poster, 60, Sept. 21, 1941; Daily Worker, Sept. 28 TASS 303, 306, 468/468A, 470, 503, 504,
officer Olga Kameneva (chairman, University, New York; the Lamont Papers
cartoons and poster designs in addition in the collection of MoMA that contains and Oct. 19, 1941; VOKS Bulletin 1–2, 72 506, 507, 514, 530, 534, 536, 640, 644,
19 1925–29) was incarcerated in 1936 after are in the Rare Book and Manuscript
to twelve TASS posters: 9, 22, 37, 124, English text within the design itself (pp. 5–6, 1942; Soviet Russia Today, Dec. Williams and Williams 1987, pp. 9–20. 645, 662, 694, 696, 704, 717, 722, 726,
For a concise summary of the current the trial of her former husband, Lev Library, Columbia University, New York.
143, 155, 173, 177, 178, 181, 190, and 170–74), in addition to 83 and 177 (pp. 1941 and Oct. 1942; Life, Aug. 24, 1942; and 727 were shown in this exhibition
state of the literature on the term Kamenev. She was shot Sept. 11, 1941. The Exhibit Committee of the National 73
197. 186–88). The two posters Maslennikov Washington Post, Dec. 8, 1941; and New from Nov. 4, 1943, to Jan. 2, 1944. The
totalitarianism and its comparative Ibid., p. 207. Council was responsible for facilitating Biegeleisen and Cohn 1942, p. xi.
referred to specifically, 173 (Here You Masses, June 16, 1942. Metropolitan Museum did not own the
use for Nazi Germany and the Soviet 33 282 exhibitions at 157 locations in the
41 Will Find Exact Information . . . [p. 173]) 74 posters it showed, as it did not receive
Union, see Geyer and Fitzpatrick Hoopes 1985, p. 252. United States in 1944 and 234 exhibitions 58
Much of the Western literature on VOKS and 177 (Brutality Graduates), both of Whiting 1989, p. 142. Whiting discussed its first major installment of works from
2009, p. 4. In the American press, the at 137 locations in 1945 (Tamiment 134, The text on the poster reads, “Selfless
34 ends its examination with the onset Sept. 1941, were often included in the how the homogenization of theme, VOKS until the end of 1943. Most of the
word totalitarianism first appeared in box 5, folder 11). Exhibition statistics for work will provide the Red Army and Navy
See the PM issues for Oct. 14, Nov. 12, of the war. Stern’s study (see note 39) American distribution. See Maslennikov mining of stylistic diversity, and use of posters were lent by the National Council
reference to Mussolini in 1927, and in 1941–43 are not available. with everything necessary for a victory
and Dec. 24, 1941. The Dec. 24 issue concludes in 1940, David-Fox’s in 1941. 2007, p. 18. For records on the transfer past political art as a model during the of American-Soviet Friendship. TASS
reference to Hitler in 1933. over the enemy.”
states that the posters were “mailed” to See also Coeuré 1999; Mazuy 2002; 47 of TASS posters from the Soviet embassy war years made it harder to distinguish posters 470, 503, 506, 507, 512, and 514
20 Ingersoll in New York. As Ingersoll was Dullin 2001; and David-Fox 2011. Part of The support that VOKS gave the in Washington, D.C., to MoMA, see 59 an “artist’s specific political affiliation were lent by the Library of Congress.
Hemingway 2002, p. 186. See also wary about going through United States the reason for this bracketed historical friendship agencies was very elastic, Monroe Wheeler Papers, 1.182, MoMA Rose Rubin (ARI) to Sarah Numeyer [sic] from the style or subject of his
83
Langa 2004 and Whiting 1989, p. 31. customs with his handwritten notes period is the inconsistent record keeping sometimes including funding but more Archives. Based on institutional holdings (MoMA), Jan. 7, 1942, Reg. 139, MoMA antifascist paintings during the war. The
This portfolio featured reproductions of
Whiting credited Rebecca Zurier in – and thus did not keep a diary of his from the 1940s in the VOKS Archive (f. often coming in the form of materials and publications, we can speculate that Archives. ARI had main offices in New unity of the war effort effaced previous
TASS 425, 434, 468, 640, 645, 649, 714,
her discussion of the symbolic use of trip – we can presume that he arranged 5283, GARF) or potentially the temporary such as books, pamphlets, articles, these exhibition sets also contained York and satellite offices in other major political and artistic divisions.” I agree
and 727/727A. A copy of this portfolio
lithographic crayon (associated with in Moscow for the posters to be mailed, relocation of offices from Moscow to or exhibition ephemera. The American works like TASS 102, 109, 124, 143, 173, American cities. with Whiting, who specifically addressed
is in the collection of the Ryerson and
Honoré Daumier) for radical American rather than hand-carried, to New York. Kuibyshev between the fall of 1941 and sister agency to VOKS was ARI (founded 178, 181, and 182, which were produced the political factions of American art
60 Burnham Libraries at the Art Institute.
artists. See Zurier 1985. See ibid., p. 251. spring of 1942. in 1926). Distance, the diminishment between Aug. 1 and mid-Sept. 1941. practice, and I would extend this analysis
See note 3. It seems from Kent’s letters
of VOKS operations in the 1940s, and to the potential for bridging divides with 84
21 35 42 53 that there was some concern about
struggles with local leaders meant that artists abroad. These were TASS 301, 434, 534, 625, 662,
Leslie Cheek Papers, folder 1, MoMA Though Ingersoll’s archival papers are Lidia Kislova (VOKS) to Kent, July 12, Inscribed on the scarecrow are the mailing conditions in the fall of 1942. The
VOKS often had an uneven and probably 682, 694, 704, 711, 717, 718, 722, and
Archives. at Boston University, the location of 1941, Rockwell Kent Papers, AAA. The phrases “Lightning War” and “Lord of the letter from Dodds cited in note 3 states: 75
substantially minimized role in sustaining 727, among others.
his collection of early TASS posters is package did not reach Kent until nearly World.” “In view of present shipping conditions, Weinberg 1968, p. 84.
22 its operations abroad. Though many
not known. I would like to thank Jason the end of Oct. (customs receipts for we believe you will agree that a second 85
The organizing committee was made of these American agencies were put 54 76
Edward Hill for bringing the PM Detje three packages estimated at least eleven set should not be sent at this time.” The text on this poster reads, “Every
up of MoMA Director Alfred Barr; his on lists of “subversive” organizations Examples of these posters are now in Fox 1975, p. 53.
map in fig. 18 to my attention. posters, perhaps more, dated Oct. dollar is sullied with the filth of
assistant, John Abbott; Leslie Cheek; beginning in 1947, it is debatable how the collection of the Hoover Institution 61
27–28). Considering these dates, the 77 ‘profitable’ war contrcts . . . / Every dollar
Lewis Mumford; and Edward Stone. They 36 subversive their activities actually were Archives, Stanford University, given by Walter Lippmann, “Today and Tomorrow,”
first shipments would have contained Ibid., p. 85. is stained with blood.”
were directed by Nelson Rockefeller and Goldberg 1986, p. 240. while they were affiliated with VOKS, the San Francisco branch of ARI in 1946. Washington Post, Dec. 19, 1941, p. 19.
TASS posters in the range of 1–65,
his mother, Abigail, with Philip Goodwin, as most were focused on didactic, See Thomas L. Harris (ARI) to H. H. Fisher The typology of the brutish German 78
37 approximately.
Archibald MacLeish, and Beardsley publishing, or entertainment events. They (Hoover Library), Oct. 4, 1946, offering soldier, as depicted here, correlates with Benton 1942, n.pag.
On Dec. 19, 1941, Bourke-White wrote
Ruml. According to Cheek’s papers, “The 43 were not “fronts,” as some organizations the collection to the Hoover; and Fisher the manner in which the German Fritzes
to a Mr. Hicks (of either Time or Life 79
plan involved the construction of a large There may be other destinations that established and funded by the Comintern to Harris, Oct. 7, 1946, accepting the were portrayed by TASS cartoonists, as
magazine) asking that someone help her This shipment of three posters was
special building more than doubling remain unknown at this time. were (see notes 12 and 39 on the donation. See box 35A, folder American- in the bottom panel of TASS 173.
track the shipment of works, which was mailed to institutions at the same time
the Museum’s size, occupying the large Comintern). See Stern 2007, pp. 132–40. Russian Institute, Hoover Institution
to be delivered to New York via London. 44 62 in July 1942 (and with the wartime mail
garden along 54th Street.” See ibid. Archives, Stanford University. We are
She purchased these posters with At this time, there was a distinction 48 Kent to Roosevelt, Oct. 13, 1941, likely arrived in Oct.). The Smithsonian
grateful to Carol Leadenham of the
23 seventy-five dollars of Life magazine between being a card-carrying member Kent to Vladimir Bazykin (first secretary Rockwell Kent Papers, AAA. received 503, 512, and 514; and MoMA
Hoover Institution for bringing these
See exhibition notes in ibid. funds and stated that the artists “made of CPUSA and being a “fellow traveler” of the Soviet embassy, Washington, D.C.), received the Kukryniksy poster We Shall
documents to our attention. It is unclear 63
extra hand-stenciled copies” so she – one who is sympathetic to the Soviet June 6, 1942, Rockwell Kent Papers, AAA. Mercilessly Crush and Destroy the Enemy
24 if the English labels from Moscow News Brian 1942, p. 11.
could take them back to Life. Margaret cause but is not a member of the UAA reported: (fig. 1.22), and TASS 507 and 514.
Monroe Wheeler to Nelson Rockefeller, were added by VOKS prior to distribution
Bourke-White Papers, Box 50, f. Time Communist Party. 64
Apr. 14, 1941, Reg. 139, MoMA Archives. The posters were exhibited at the UOPWA or by ARI upon receipt.
1941–45, Special Collections Research See note 1.
[ United Office and Professional Workers
25 Center, Syracuse University Library.
of America] Victory Assembly held in 65
Ibid.
38 June 1942 at the Fraternal Clubhouse . . . Weinberg 1968, pp. 78–79.
These were TASS 5, 13, 22, 103, 109, and also at the CIO [Congress of Industrial
124. Organizations] Win the War Conference

134 Chapter 5: Paper Ambassadors Bugajski 135

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