Professional Documents
Culture Documents
This Man Is Your Friend, He Fights For Freedom (Fig
This Man Is Your Friend, He Fights For Freedom (Fig
This Man Is Your Friend, He Fights For Freedom (Fig
a
fter the Japanese bombed the American republic modeled on those of Western nations.4
naval base at Pearl Harbor, Hawaii, on Increasing turmoil in Russia, as well as internal
December 7, 1941, the United States disputes over the country’s continued role in World
formally entered World War II on the side War I, empowered a coup d’état by Vladimir Lenin’s
of the Allies. As a result, the federal government Bolshevik Party in October 1917. The promise of an
began to produce war posters such as Russian: American-style revolution was jettisoned with the
This Man Is Your Friend, He Fights for Freedom (fig. establishment of the Russian Socialist Federative
1), one of a series identifying the country’s new Soviet Republic (RSFSR).5 Diplomatic strife grew
military alliances, printed by the Graphics Division with ongoing military conflicts, exacerbated by the
of the Office of Facts and Figures (OFF) in 1942.1 In United States’ occupation of the Russian Far East
this poster, a fresh-faced Russian soldier elevates in 1918–20, the endangering of supply routes, and
his gaze to a distant illuminated horizon, symbol- the disruption of business interests. Fear of the
izing a future of Allied cooperation and victory. The spread of revolution furthered mistrust and disen-
medals pinned to his chest signify his bravery, and chantment between the Soviets and Americans,
the gun slung over his shoulder demonstrates his prompting the first Red Scare in the United States
competence. These martial hallmarks contrast (1918–20). In 1920 the United States decided to
war of images
friend and foe in the
with his callow, nonthreatening grin. He is whole- withhold diplomatic recognition of the Bolsheviks,
some and clean, a young recruit not yet mauled by a policy it maintained until 1933.6 Though relations
the savagery and trauma of the Eastern Front. His stabilized in the 1930s, the unforeseen nonaggres-
helmet is emblazoned with a hammer-and-sickle sion pact between Joseph Stalin and Adolf Hitler i
insignia within a star, and he is labeled “Russian.”2 n 1939 reignited American wariness of the
Soviet Union.
This 1942 poster of the United States’ new
Russian “friend” – the Soviet soldier – was widely This chapter tells the story of the uneasy alli-
1
distributed within the country, and it was chosen ance and wartime cultural exchange between the
as a diplomatic representative of American war- United States and the Soviet Union during the
poster design to be sent to the Soviet Union to years 1939–43, a contentious period when neither
manifest Allied camaraderie.3 This international alliance nor victory was assured. Though it is often
poster exchange was initiated by the Moscow- taken for granted that the exigency of war stopped
based Society for Cultural Relations with Foreign all meaningful cultural production, exhibitions, and
Countries (VOKS). It was under the rubric of war- exchanges, the conflict in fact incited important
time cultural reciprocity, brokered by VOKS, that moments of interchange and influence that pre-
the Art Institute of Chicago received its collection vailed despite political fluctuations and military
of TASS posters. peril. This chapter examines how graphic art and
TASS posters produced a public image of the alli-
Who was the Russian friend featured in American
ance between the United States and the Soviet
war posters, and what interests did he stand for?
jill bugajski
105
Fig. 3 Nikolai Kochergin Offset lithograph Fig. 4 Artist unknown Edition: unknown Fig. 5 Artist unknown Offset lithograph Fig. 6 Ivan A. Maliutin Edition: unknown
(born Moscow, 1897; died 45 × 26.3 cm (American) Offset lithograph (Soviet) 71 × 53 cm (born Balkovo, 1889; died Stencil
Leningrad, 1974) Ne boltai! Collection Over There, Over Here, Dimensions unknown Gift of the American Hoover Institution Moscow, 1932) 225 × 128.5 cm
Capital and Co., 1920 In exhibition c. 1919 Library of Congress Nation, ARA, 1920 Archives, Stanford Here Is Our Report on Ne boltai! Collection
Publisher: MGSNKh Publisher: Stanley Publisher: Mospoligraf University the Fight against Famine In exhibition
Edition: unknown Service Co. Edition: 10,000 In exhibition (ROSTA 247), 1921–22
The wartime images presented in this chapter, priests, speculators, kulaks, landlords, and under-
produced in both the Soviet Union and the United ground anarchists.8
States, and exemplified by the exchange of TASS
Though capitalism was often exhorted as an enemy
posters, affirm an important dialogue between the
of the Soviet Union, the United States as a nation
Soviet and American art worlds that was obscured
was not always viewed as such. Immediately fol-
by the political rhetoric and oppositional historiog-
lowing the production of Kochergin’s image, the
raphies of the Cold War.
world became aware of a dire famine in Russia. The
American Relief Administration (ARA) – a program
initiated by Herbert Hoover to assist war-torn
Europe during World War I – was extended to Soviet
American-Soviet Relations Russia in 1921.9 The American distribution of aid is
and Visual Culture, 1917–39 depicted in the poster Gift of the American Nation,
ARA (fig. 5), in which a benevolent American Lady
The United States through Liberty or Columbia doles out soup to hungry chil-
dren in a pastoral setting. The flat, bright planes of
Soviet Eyes color outlined in black recall traditional folk reverse
painting on glass and the mass-produced prints
The revolutions of 1917 and the establishment
known as lubki. This poster likely drew on Russian
of a Bolshevik-led Soviet state led to diplomatic
folk design in order to appeal to the rural popula-
and economic asymmetries that – flamed by war,
tions that were the target of aid programs.
fanaticism, and fear – would underlie American
and Soviet relations for the remainder of the The Soviet acknowledgement of ARA aid is also
century (see fig. 4). These regimes were not merely reflected in a poster produced by the ROSTA studio
opposing forces, however; mutual dependencies – (fig. 6).10 This work illustrates how starving peasants
economic, military, and social – often shaped iden- attempted to overcome both White anti-Bolshevik
tity and culture on both sides. Though Bolshevism forces and food shortages during the Civil War
and capitalism were construed as ideological (1917–23) through agricultural planning and dona-
opposites, the Soviets were neither willing nor able tions of seeds from Sweden and the United States.
to cut off international trade and diplomatic ties in The multipanel narrative, simplified graphic vocabu-
order to become materially and politically self- lary, and stencil technique of ROSTA posters would
contained. The imaging of the capitalist world in be remobilized in the 1940s by the TASS studio.
the Soviet Union was thus imbued with opposition-
al rhetoric that masked the ambivalence inherent
3 in the new regime’s self-constitution.
As the Soviet regime became entrenched in the guillotine. The chained African Americans, flanked Litvinov and settled on terms for official diplomatic
1930s, social and financial disparities between by church officials on the left and police on the recognition, which was granted in November 1933.
the United States and the Soviet Union solidified right, express both defiance and acquiescence. Despite ongoing disputes, primarily with regard to
to ideology. A wall newspaper illustrated by Boris Falsely accused and unjustly convicted in 1931 by trade and debts, relations prospered until 1935.
Efimov, with poetry by Dem’ian Bednyi, spins the an all-white jury of gang-raping two white women, The late 1930s saw the unraveling of much of
financial deterioration surrounding the Great the Scottsboro boys eventually escaped execu- the good will that had been built up throughout
Depression as a symptom of capitalism’s degen- tion through repeated retrials and protracted the decade: conflicts over trade grew between
eracy (fig. 7).11 Employing a grotesque, wasteful controversy. The case was heavily publicized and the United States and the Soviet Union, and the
bureaucrat to signify capitalist hypocrisy, this work financially supported by the Communist Party of assassination of Sergei Kirov, an official in Stalin’s
attacks Hoover’s policies on American farm aid, the United States of America (CPUSA) and became immediate circle, foreshadowed the tyrannical
industrial labor, and economic assistance to the a popular subject for activist American artists; as purges, show trials, and executions to come in the
failing German economy. Moor’s design indicates, it also drew significant Soviet Union.
attention in Moscow.
The political and economic chasms between Onslaughts against capitalism continued to shape
Bolshevism and democracy, Communism and visual culture in the second decade of Bolshevik
capitalism, were not the only ideological disagree- rule in Russia, assailing not only the United States
ments between the Soviet Union and the United but also other capitalism-driven nations, including
States in the period leading up to World War II.
The March toward War: the budding Axis powers of Germany and Japan.
Social equality, fundamental to both democratic The 1930s Nikolai Dolgorukov’s 1939 poster Only Capitalists
and Communist rhetoric, galvanized controversy, Need Imperialist War (fig. 9) draws an analogy
which the Soviets addressed by lambasting the A former revolutionary Bolshevik, Stalin had led between the moneybags of capitalism and piles
hypocrisy of American race relations. A forceful the Soviet Union since 1924, following the death of of skulls – casualties of greed – and sounds a
graphic work by designer Dmitrii Moor, Freedom Lenin. In 1933 two other leaders destined to impact warning for the onset of war. The poster quotes
to the Prisoners of Scottsboro (fig. 8) dramati- the future of the world came to power: American Viacheslav Molotov: “The imperialist war, which
cally proclaims capitalism – a monstrous, cor- President Franklin D. Roosevelt and German involves many countries in Europe and Asia, has
pulent businessman in the guise of the Statue of Chancellor Adolf Hitler. The rise of international already started to reach a gigantic scale. The
9
Liberty – as the sinister catalyst behind American Fascism in the 1930s, especially in Germany, was danger of a new world-historical battle is growing,
racism. Capital, holding aloft a human skull atop perceived as a threat to the Soviet Union because especially from the side of the Fascists and their
an electric chair, roars with wild-eyed aggression. of its overt anti-Communist rhetoric, eastward- protectors.” The poster, dated August 16, 1939, was American symbolism, allegories, and values, these hand, he strikes a pose that evokes, in a cinematic
His left hand, adorned with a diamond pinky ring looking territorial aims, and harsh suppression of issued only days before the Soviet Union signed a posters sought to convince the populace that fashion, the cowboylike heroism of his gesture at
and swastika cuff links (signaling the associa- German Communists. Despite the tensions mount- nonaggression pact with Germany on August 23. staying out of the war was the country’s greatest the same time that it draws the viewer’s eye to the
tion between Fascism and capitalism) rests on a ing in Europe, however, American-Soviet relations danger. In Stop’em over There Now (fig. 10), Cecil fiery swastika rising over a burning city.
were fairly stable in the early 1930s. By this time, Calvert Beall depicted a menacing enemy soldier
the Bolsheviks had proven to the world that they In opposition to the interventionist perspective, the
looming on the horizon just beyond a cowering
America First Committee (AFC) became the coun-
were not a transitory governing power, and busi-
ness between the Soviet Union and United States
Interventionism versus mother and her children. His uneven shoulders
try’s leading antiwar organization by the spring of
had dramatically increased. Stalin’s “economic Isolationism: 1939–41 give the impression of motion, as though he is
advancing on his victims; his snarling countenance
1941. The isolationist AFC actively embraced visual
miracle” awed many Americans who had been propaganda to convey its message. The poster The
is dehumanized by his large white pupils. The post-
humbled by the financial disaster of the Great The War of Images and the er’s alarming orange background and the place-
People Say No War (fig. 15) draws on Dadaist tech-
Depression. Nonetheless, the road toward diplo- Press in the United States ment of the O like a target on the enemy’s forehead
niques of textual collage to bombard the viewer
with newspaper headlines. The frenetic layering of
matic recognition was rocky, with disagreements emphasize the need for American action.
about trade and credit terms, old debts, rumors of As the conflict in Europe escalated, Americans blocks of text provides a sense of exigency, and the
Soviet oppression and the failure of Soviet agricul- found themselves divided over the issue of the A second interventionist poster, Speed up America multitude of headlines implies a strong coalition
tural collectivization, and fear of the Communist United States’ involvement in the war. Many (fig. 11), by James Montgomery Flagg, exploits the behind the antiwar movement. To summarize the
International (Comintern) insidiously infiltrating noncommercial advocacy agencies, the press, and same sense of urgency. Renowned for the World central message, red lettering overlays the collage,
American culture through CPUSA.12 Even with private companies across the political spectrum War I Uncle Sam recruiting poster I Want You, Flagg but the title competes with the cacophony of black
these reservations, when Germany withdrew from fought to communicate their message during these again mobilized the American icon in this design. typography in the background. The use of textual
the League of Nations in the summer of 1933, years, leading to a multivocal and entrepreneur- No longer static, Uncle Sam is in the process of collage as a design element in American war post-
France asked the Soviet Union to join in its place.13 ial approach to poster making that exposed the mounting his horse to gallop to the country’s ers was quite unusual. It is likely that the artist
A few months later, in November, Roosevelt met American public to a confusing barrage of graphics. defense, with a squadron of planes to reinforce quoted this style in order to evoke the antiwar
7
with Soviet Commissar for Foreign Affairs Maksim This inundation of images reached a fever pitch in him. His flying hair and determined brow, as well sentiments of the European Dadaists (see fig. 13).
1941, before the Japanese attack on Pearl Harbor. as the loose brushwork of the design, increase the The overlapping elements give the poster a sense
drama of the scene. With his signature top hat in of temporality, of spinning headlines rolling off the
The interventionist movement, which favored presses day after day – a technique drawn from
American participation, used poster design to elicit cinema rather than from commercial advertising.
emotional responses, persuade audiences, and
incite political action. Building off of Americans’
sense of urgency and fear, as well as a store of
AFC was a diverse coalition of isolationist factions of prints and drawings beyond typical political
founded in September 1940, following the June cartoons. Regardless, images of social criticism
fall of France to the Nazis, in response to what maintained a strong appeal, and artists such as
many saw as Roosevelt’s inevitable march toward Gropper cultivated a caricatural bite in dialogue
war. This trajectory was interpreted through the with political graphics produced in the Soviet
president’s establishment of the first peacetime Union (see fig. 12).17
selective-service act in American history, the
A new liberal publication in New York, spearheaded
approval of the Lend-Lease Act to supply war
by the journalist Ralph Ingersoll, a former editor
materials to Great Britain (and later the Soviet
of Time, also found its footing at this moment.
Union, as immortalized in posters such as TASS 992
PM, launched on June 18, 1940, was designed as
[pp. 290–92]), the gradual installation of American
a different kind of daily magazine, infused with
troops in Greenland and Iceland, and the signing
luminary writing and strongly image-driven – a
of the Atlantic Charter.14 Isolationist factions had
tabloid-format “picture paper” that did not accept
many reasons for opposing American intervention
advertising. PM published award-winning maps by
in the budding European conflict; foremost was
Harold Detje (see fig. 18) and launched the political
the acrid memory of World War I, with its long-term
cartooning career of Theodor Geisel, better known 12
devastations and socioeconomic consequences.
as Dr. Seuss (see fig. 17 and TASS 606, fig. 1 [p.
In the words of the aviator Charles Lindbergh, the
228]). Strongly advocating an anti-Fascist, inter-
most vocal celebrity voice for AFC, war seemed
ventionist position, the publication was supported
to be the surefire road to “race riots, revolu-
by the Chicago billionaire investor Marshall Field
tion, destruction,” and the catalyst that enabled
III, founder of the Chicago Sun (which later became
Fascism and Communism to develop.15
the Chicago Sun-Times), revealing a significant
10 The Chicago branch of AFC was the group’s heart divide between Field and the ultra-conservative
and organizing center, contributing, with the Chicago Tribune, run by Republican Colonel Robert
Chicago Tribune, to the conservative tone of public R. McCormick and illustrated with the entertain-
culture in the city.16 The Chicago AFC poster War’s ing but definitively isolationist, anti-European
First Casualty (fig. 16) relies on very different cartoons of Frank Orr and Joseph Lee Parrish (see
graphics and symbolism than the group’s previ- TASS October 1, 1941, fig. 3 [p. 196]). Ingersoll’s
ous text-based design. Produced in a straight- former associates at the popular mass magazines
13 14
forward, illustrative style, the poster depicts a Life, Time, and Fortune were equally invested in
missile shooting across the American skyline and covering the burgeoning war effort.
violently striking the upraised arm of the Statue
of Liberty, severing the torch at her forearm. The
statue serves as an embodied, personified symbol
of American democracy, and the title of the poster Totalitarianism
reinforces the threat depicted in the image.
On August 23, 1939, a shocking alliance between
A similar dichotomy between interventionist Nazi Germany and the Soviet Union, formalized by
and isolationist perspectives developed in the the Molotov-Ribbentrop Pact, led to not only sus-
press during this period (see fig. 14). A few key picion and isolation of American Communists, but
publications and artists shaped the culture of also a virtual Red Scare that would last for twenty-
the American Left, where sympathy toward the two months, until June 22, 1941.18 Maintaining
Soviet Union was most vocal – and most visually a “tenacious and myopic” loyalty to Moscow,
expressed. The mouthpiece of CPUSA was the CPUSA was forced to abandon its explicit anti-
Daily Worker, illustrated by the lively cartoons Fascist stance, a position constitutive of the party
of Fred Ellis, William Gropper, and Robert Minor. throughout the 1930s. The treaty threw CPUSA
Totally dedicated to the party line, the Daily into ideological confusion, drawing American
11 Worker was a key source of information for Communists sharply into conflict with those in the
American Communists. United States who opposed Hitler’s expansion-
New Masses, a magazine founded in 1926, fea- ism – the interventionist factions in which CPUSA
tured equally pungent cartoons by such artists had previously played a key role. Instead, the party
as Hugo Gellert, Gropper, Louis Lozowick, and reoriented itself to an isolationist political posi-
John Sloan. In the 1930s, the Federal Art Project
Graphics Division fostered a strong movement
of left-wing printmaking that enabled publica- 15 16
tions like New Masses to showcase a wide variety
tion buttressed by a paltry rhetoric of pacifism to and Left.19 This conflation is demonstrated by a printmakers such as Honoré Daumier and Käthe racy by and for Americans is quite as much part of may have had in mind posters such as McClelland
protect Soviet interests. silkscreen poster produced by the New York State Köllwitz, had long been symbolic of social purpose MoMA’s Call to Arms National Defense as a larger army and navy.”23 With Barclay’s Britain Must Win, Help Bundles for
Works Progress Administration (WPA) Art Project and often radical politics. In 1940, however, silk- its goal of indoctrination and persuasion through Britain (fig. 21), whose awkward mélange of alle-
Interpretive parallels between Hitler’s Nazi party Amid the struggle between isolationist and
after the signing of the Molotov-Ribbentrop Pact screen was proclaimed by the art critic Elizabeth spectacle, this exhibition would have rivaled gory, pathos, and metaphor make it difficult to dis-
and Stalin’s Bolsheviks from the 1930s on, and interventionist perspectives in the United States,
(fig. 20). In this work by an unknown designer, McCausland to be “the most popular graphic art of the most sensational propagandistic displays of cern the action depicted or its relationship to the
especially during the Long Red Scare of 1940, museums also took a political stand. In 1940
an arm cuffed in a civilian suit reaches in from the twentieth century”; it soon began to overtake power and ideology in any of the totalitarian text.25 Seeing this same discrepancy developing in
transcended military alignments (see fig. 19). The planning began at MoMA for a phantasmagoric,
the right to contribute a vote to a ballot box. The lithography as a symbol for the democratization of nations it criticized. American poster design, the organizers believed
strict regulation of cultural production and the monumental display to be housed in an enormous
word on the vote, ja, means “yes” in German. From the arts.20 Silkscreen was interpreted as demo- the competition would be an opportunity to bridge
forceful exclusion of avant-garde artistic styles temporary addition to the museum. Originally Although MoMA never realized For Us the Living,
the left, a larger fist with a military-style sleeve cratic because of its ability to reproduce images art and propaganda, not only “further[ing] the
led to an exodus of cultural workers from both referred to by its organizers as “Exhibition X,” the citing scale and cost as the obstructive factors, it
descends upon the voting hand, forcing it to insert manually (without a press) in vibrant multiples cause of modern art” but also making available to
Germany and the Soviet Union in the late 1930s. title chosen for the public was For Us the Living.21 did not give up its wartime political engagement.
the vote into the box. The eye is drawn from the while maintaining the saturation and texture of the the government the “best work that modern artists
Though one party was far right politically and the MoMA’s plans for this spectacular artistic inter- Starting with exhibitions in 1940 – including Paris
monochromatic gray of the central design to the original in each version. A silkscreen (also called can do in this field.”26
other far left, Americans grouped them together vention in the war debate would have resulted in – at War; “PM” Competition: The Artist as Reporter;
three flags underlining the interaction, the red Nazi a screenprint or serigraph) is produced through
under the moniker totalitarian, a word that first had they been executed – the largest anti-Fascism and War Comes to the People: A Story Written with Artists submitted more than six hundred poster
flag at left, the Soviet hammer-and-sickle flag at a stencil-based process, so when stenciled TASS
gained currency in the 1920s. Adapted from the exhibition held in the United States. the Lens – the museum rallied the cultural world to designs that were shown anonymously to a jury of
right, and the blue flag of Fascist Italy at center. posters began arriving in the United States, the
Italian totalitario, meaning “complete or abso- awareness of war efforts in Europe. museum curators.27 The exhibition that opened to
The title, Your Lot in a Totalitarian State, wraps medium – along with the biting quality of the The installation was intended to promote American
lute,” it originally referenced Benito Mussolini and the public in mid-July featured the thirty most-
the visual message and the national standards images – resonated with artists and audiences. strength and unity and convey the threat of Nazism In April 1941, MoMA launched its first art-
the Italian Fascist state but was later adapted to lauded works, including fourteen prizewinners.
together: no matter which enemy country is rep- After the attack on Pearl Harbor shifted American through a multisensory extravaganza covering poster competition, the National Defense Poster
describe any government that operated in a top- John Atherton and Joseph Binder, the overall win-
resented, totalitarianism signifies coercion in a wartime allegiances, the poster Your Lot in a thousands of square feet of exhibition space.22 Competition. The museum’s inspiration grew out of
down comprehensive mode, under one political ners, created posters in a modernist idiom with a
manner diametrically opposed to the freedoms of Totalitarian State was reissued, demonstrating Critical of the complacency of American democra- an assessment of the disparity between Britain’s
party intolerant of dissent. reduced graphic vocabulary, revealing the judges’
the United States. the adaptability and flexibility of the silkscreen cy, the organizers sought to convey a warning to the commercial-design industry and the images being
predilection for “simplicity, directness, novelty.”28
As a term, therefore, totalitarianism linked the medium. The Soviet flag was replaced by the home front: “Americans must be better Americans used for national defense.24 Observing that “the
This color-saturated poster indicates a shift in Atherton’s defense poster (see fig. 22) features
operating styles of dictatorships on both the Right ensign of the Imperial Japanese Navy. in their own home town. The incitement of democ- very finest modern posters were used commer-
printmaking techniques at the end of the 1930s
cially, but the posters used in the British defense
in the United States. The media of lithography
effort have been decidedly inferior,” the organizers
and woodcut, forged by political illustrators and
19
17
21
20
18
Radlov’s Agreement of the Greatest Historical and asserted, “Rarely has the architectural fraudu-
Political Significance (TASS 68) (p. 176), showing lence of [Hitler’s] ‘New Order,’ the brutality of
the strangling of a caricatured Hitler in the grasping its racial discrimination and the blindness of
handshake of Britain and the Soviet Union. Another its Neanderthal mentality been more strikingly
poster on this same topic, Anglo-Soviet Agreement revealed than in these cartoons.”32 Many of the
(pp. 193–96), was made with stencils, using the images were republished for English audiences
same method as the TASS posters. The English- by Beaverbrook’s Ministry of Supply, including
language lithographic poster Meeting over Berlin Efimov’s chilling Maneater (fig. 27 and p. 197) and
(fig. 24) adapted a design by the Kukryniksy for TASS Radlov’s Agreement of the Greatest Historical and
143 (pp. 182–83) for a British audience. Political Significance. Adapting the design of the
latter, the poster advocated, “Rush British arms to
These critical posters, produced in the early
Russian hands” (fig. 28). The Ministry of Supply also
months of Soviet fighting, found their way to Britain
translated and reproduced the Kukryniksy’s We
through an important agent. In late September
Smashed the Enemy with Lances (fig. 31) and one
1941, Minister of Supply Lord Beaverbrook trav-
of their earliest and most celebrated war posters
eled with American special envoy William Averell
(fig. 29; see fig. 1.23). In it a Red Army soldier forces
Harriman to meet with Stalin to discuss material
a rotund, pint-size Hitler back toward the west with
aid for the Soviet war with Germany (see fig. 25).31
the butt of his rifle. Holding a smoking gun and the
The works Lord Beaverbrook transported from
shreds of the Molotov-Ribbentrop Pact, Hitler casts
the Soviet Union were later published in the book
a shadow that assumes the shape of Napoleon. In
The Spirit of the Soviet Union, featuring a woeful
contrast, the Soviet soldier’s shadow becomes that
depiction of Soviet revenge by Vachaga Tevanian
of a nineteenth-century Russian soldier impaling
(fig. 26) on the cover. In the foreword, Beaverbrook
the French leader, suggesting that history is fated
to repeat itself. The British publisher Stafford & Co.,
Ltd., also reproduced early Soviet posters, including
Efimov’s iconic caricatures from TASS 22, exposing 24
22
the hypocrisy of Nazi ideology (fig. 30; see p. 169).
25 26
29
31
27 28
30
42
39 43 45
44
41
1
3
12
2 18
1. Канада 17 16
2. США 19
20 10 15 47
3. Англия 7 11 8
4. Финляндия
5. Швеция
6. Бразилия
7. Алжир
8. Египет
9. ЮАР
10. Сирия 6
11. Ливия
12. Китай
13. Австралия 13
9
14. Новая Зeландия
15. Афганистан
16. Индия
17. Ирак
18. Турция
19. Иран 14
20. Иордания
46
Kostin’s Chain Him! (TASS 109 [p. 179]), which Throughout the second half of 1941, Soviet-friendly bestial Hitler, with his hallmark ax and pistol, has
uses the quintessential Soviet strategy of before- institutions and the American popular press left his dirty paw prints all over a map of Europe,
and-after frames. At the top, Kostin depicted a published not only TASS posters, but also many but he cannot breach a vibrant red and militarily
German machine gunner chained to his weapon, a conventionally printed lithographic posters with impregnable Russia.
commentary on the inhuman barbarism of Hitler’s strong, persuasive graphics employing a variety
Entreated by VOKS, the United States reciprocated
war machine. The bottom frame shows the Soviet of stylistic idioms.57 These include Dolgorukov’s
the Soviet image exchange by sending examples
response to this unreasonable cruelty: a bestial Wipe Fascist Barbarians off the Face of the Earth
of American war posters to Moscow. The post-
Hitler is chained behind bars and will be punished (fig. 54) and What Was . . . and What Will Be! (fig.
ers that won the MoMA National Defense Poster 49
for his war crimes. Published in PM, Life, and 53), which are highly graphic, with a pointed visual
Competition in 1941 were transmitted by the
Soviet Russia Today (see figs. 34, 37), this work was vocabulary and limited color palette, and utilize
museum to ARI in New York, which in turn mailed
also circulated in Soviet poster exhibitions across a caricatural style that is both darkly humorous
photographs of them to VOKS, then located in
the United States.55 The bottom panel was adapted and grotesque. Dementii Shmarinov’s plaintive
Kuibyshev.59 A similar exchange was also facili-
by RWR and reproduced as a silkscreen to be sold and sentimental Avenge! (fig. 51) and Koretskii’s
tated by OWI in August 1942.60
to American audiences to benefit the Soviet war photomontage posters Be a Hero! (fig. 50) and The
effort (see fig. 47). RWR also reproduced in silk- People and the Army Cannot Be Defeated! (fig. 52)58
screen the Hermann Göring and Joseph Goebbels portray the unity of the home front and military
caricatures from TASS 22 (p. 169), in addition to effort. Other favorites of the American press
an image of a heroic partisan taken from Isaak were the Kukryniksy posters Flaming Blasts over
Rabichev’s The Enemy Shall Never Escape Our Moscow (TASS 100, fig. 1 [p. 178]) and Meeting over
Wrath (fig. 49).56 Berlin. Vasilii Vlasov, Teodor Pevzner, and Tatiana
Shishmareva’s design Death to Fascism (fig. 3.2)
combines several tropes of Soviet posters; the
48
In exhibition 90 × 60 cm The United States Enters United States and Great Britain did not have a
strong, centralized, government-based avenue
Ne boltai! Collection
In exhibition
the War for production, approval, and dissemination of
poster designs. Instead, political special-interest
The bombing of Pearl Harbor exponentially
groups and corporations were at liberty to pro-
increased the stakes for American poster design
duce as many images, of whatever kind, as they
in the service of national defense. Soon thereafter,
wished. This freedom, so fundamental to American
the first official American war poster was issued
democracy, produced an oversaturation of images
50
by the Government Printing Office (fig. 55). The
51 and contradictory messages, making the posters
mostly monochromatic and illustrative design
largely ineffectual for inducing political action.
features five German soldiers singing the Horst
As early as October 1941, Kent wrote directly
Wessel song “Today, Germany is Ours / Tomorrow,
to Roosevelt, criticizing the government for not
the Whole World.” The soldiers, holding sheet
organizing artists in a Soviet-style governmental
music, appear slightly bestial, with deadened eyes
studio for “production for defense.”62 The lack of
and tiny fangs. Below the image is the American 55
arts centralization and strong leadership proved
retort, “Oh, yeah?” The confusing duality of voices,
to be a key admonition of art critics, who believed
poor design, and lack of visual or textual power
that American and British posters were “too many, Despite OWI’s desire not to dramatize the war
to assert American strength or compel action
too soft and too full of technical errors.”63 through ideological rhetoric, it repeatedly asserted
prompted vitriolic criticism:
The public entreaties of Kent and others to the that the conflict was a battle of ideologies. In the
Is this the plane on which the division of psycho- 1942 introduction to a special issue of ARTnews
Office of Emergency Management (OEM), the
logical warfare proposes to wage the struggle for devoted to war posters, Brennan emphasized:
president, and the military may have touched a
the defense of Christian civilization and the
nerve. In June 1942, Roosevelt consolidated The essence of art is freedom. Without it the world
principle of human dignity? . . . If this wretchedly
three prewar agencies to form OWI under Elmer of art could not exist. We know that the enemy is
drawn and worse conceived poster can serve any
Davis, making Francis E. Brennan, formerly of trying to destroy freedom – that he has long since
purpose, it is the purpose of arousing in us, as [a]
Fortune magazine, the chief of the Graphics chained together his men of talent. . . . And we saw
substitute for courage, those blind and malignant
Division.64 OWI promulgated a big-picture ideology more than impending war in the light of his fires –
fears and hatreds which have already wrought so
in an attempt to mobilize artists for the war effort. we saw ... the inevitable end of truth as decent men
much disaster and desolation in the world. . . . In
Its Propaganda Division – at least before 1943 – had known it . . . an unprincipled plan to degenerate
our own moral interest, therefore, let us not in
aimed to explain the significance of the war and and possess men’s minds. What this means to art
these matters imitate the most disgusting devices
spin American involvement not just as a matter of has been said by greater pens than this – but if it
of our adversaries.61
self-defense, but also as an international effort needs saying again it means, quite simply, that if
52 53 to destroy Fascism. The government was careful
The warning not to imitate the visual tools of Axis this war is lost, no artist worthy of the name will
propaganda grew out of structural and organiza- not to create parallels between OWI and Goebbels’s ever again put brush to canvas in free pursuit of his
tional, as well as stylistic and thematic, challenges overblown propaganda apparatus in Germany, own imagination.66
in American poster production. Two key questions and also sought to distance the United States’
current embroilment in international conflict Such potent and ideologically loaded rhetoric had
confronted American designers: First, who should
from the mistakes of World War I and President its roots in the prelude to global war in the 1930s.
take control of American image production so as to
Wilson’s divisive choices. Therefore, tracts on the Hitler’s oppression of modernist intellectual
provide a cohesive, unified message for the public?
differencesbetween Fascism and democracy life and art – demonstrated most forcibly by the
Second, what should an authentic and effica-
had to be more subtle and transparent and less Degenerate Art exhibition of 1937 – was echoed
cious American design look like and how should it
persuasive, forcefully didactic, and deceptive than by the philosophically dissimilar but equally rigid
those produced by the Nazi propaganda machine, Stalinist mandate of Socialist Realism in the Soviet
guiding people to make up their own minds. OWI Union beginning in 1934. By 1937 it had become
sought to accomplish this by making the conflict clear to an international public that no cultural dis-
personally meaningful for Americans.65 Generally
skirting ideological language, its goal was to show
the fate of the average American under possible
Nazi domination.
54
was made by J. B. Nicholas, chairman of London’s those favoring a commercial one on the other. “so completely, in fact, did advertising take over Despite these conflicts, fine artists continued to
Posters That Kill Germans Advertising Service Guild, in the May 1942 issue Posters by academically trained artists like Ben OWI, and so increasingly did the latter’s opera- create powerful poster designs. Ben Shahn’s This
of Art & Industry. He said that a war poster “is not Shahn were criticized as “unattractive” by Price tions come to resemble the work of the Advertising Is Nazi Brutality (fig. 57) was one of only two works
Once the Soviet Union allied with Britain, the a picture to sell pills, but to save civilization. . . . Gilbert, former vice president of Coca-Cola, who Council, that the concept of government war by Shahn printed for OWI. In this image, inspired
unique style, medium, and passionate expression Posters, however clever, are a waste of paper was brought in to head the Bureau of Graphics information lost all coherence.”76 This had, in fact, by the destruction of Lidice, Czechoslovakia, an
of Soviet posters seemed to offer an alternative unless they kill Germans.” By the spring of 1942, and Printing. The changing of the guard at OWI long been a conflict between the worlds of fine art industrial village razed by the Nazis in retaliation
approach for a convincing and cohesive visual lan- the Soviet Union possessed the only beseiged ushered in a new “Madison Avenue” approach to and advertising design, and in the corporations, for the 1942 shooting of Nazi official Reinhard
guage that would not speak with an “Axis accent.” capital on the European continent that had not the war – mobilizing the principles of business institutions, and government branches that sought Heydrich, Shahn portrayed a cornered man cloaked
Soviet designs were seen as more immediate, fallen. With the severe weakening of Hitler’s armies and advertising for defense images.75 After the their images in the service of defense. in a hood, fists clenched and enchained, standing
inciting, and caustic in their demonization of the in Russia, the powerful Soviet designs of the mass resignation of OWI staff writers in April 1943, against a high brick wall. The very low angle evokes
Fascist threat than American posters. Their humor Moscow studios were seen as instrumental in liter- a feeling of claustrophobia and renders the loom-
was a vehicle to mobilize a vicious antipathy, a ally defeating the enemy. ing captive monumental. To reinforce the docu-
technique unfamiliar to American audiences, as mentary sentiment of the poster design, a text in
noted by MoMA curators at the time: “The insis- It was not just the TASS posters’ unusual approach
telegram format runs across the torso of the figure.
tence on humor and ridicule in these posters is to satire that struck American audiences; their
a strange phenomenon. Humor is generally not medium also made an impact. The extraordinary The design’s challengers thought the grittiness,
considered the medium through which to inspire potential for color and palpable surface texture in confrontation of atrocity, understated sentiment,
hate and arouse people to action. . . . Yet the stencil-based media, as well as the technical and vertiginous perspective, angularity, and modern-
Russians have proved the opposite.”68 American economic ease of foregoing lithographic presses, ist articulation of form would make it inaccessible
posters that attempted to demean the enemy with dramatically increased their appeal and the appeal to a lay audience. OWI’s Gilbert preferred Norman
humor, such as Bowl Them Over, More Production of related practices, such as silkscreen, at the Rockwell’s familiar realism – the agency published
(fig. 56) by the War Production Board, came off as end of the Depression.71 By the time of the United millions of copies of his Four Freedoms (fig. 58).
quirky and slapstick. As Metropolitan Museum States’ entry into the war, the popularity of silk- Realism, in this sense, signified a design voca-
56 screen as a medium was at its height.72 Published bulary more than it did a factual approach to the
curator Alice Newlin observed, Soviet posters “are
very interesting and original, mostly satirical and in 1942, Silk Screen Stenciling as a Fine Art lauded fears and losses of the war. A poster’s language,
sent would be allowed by either the Nazi or extremely savage – caricatures of Nazis, etc. The the technique of the TASS studio. Proclaiming Gilbert insisted, must be simple and direct,
Soviet regimes. British and American ones I saw are pretty dull.”69 modern silkscreen stenciling “the American because “high-sounding” words would lose
Unlike many American posters, Soviet designs had development of this process that is of revolution- the prospective audience. Shahn and Brennan
In 1938 Leon Trotsky, Diego Rivera, and André ary importance” in the introduction to the book, objected to reducing theme, design, and content
no comic hero. American humor could not capture
Breton published the manifesto “Towards a Free Kent drew a direct line from Russian to American to a digestible level for the American populace,
the antagonism and disgust, the enmity and scorn,
Revolutionary Art” in Partisan Review.67 In their production. Silkscreen combined the “spirit and and they composed a poster protesting the selling
conveyed by Soviet posters.
view, truly free art had to spring from the inher- freshness of the original” with the urgency and out of OWI graphics. Mocking Gilbert’s former role
ent political beliefs of the artist and could not be The evocative and unusual nature of Soviet posters wide exposure of mass reproduction at street at Coca-Cola, Shahn and Brennan’s poster design
proscribed from above. Free art was not apolitical trickling into the United States was observed in level.73 The perceived connection between the (now lost) allegedly depicted the Statue of Liberty,
or necessarily abstract in content or style, many articles in 1941–42. These laud the pointed “distinctly American and democratic” silkscreen arm upraised, carrying not a torch but four frosty
but “true art . . . insists on expressing the inner visual compositions of Soviet posters – their medium and the similar design approach employed bottles of Coca-Cola, with the motto “The War
needs of man and of mankind in its time – true art ability to communicate forcefully, incite action, in TASS posters to some degree effaced the sense That Refreshes: The Four Delicious Freedoms!”77
is unable not to be revolutionary, not to aspire to and foment hatred of the enemy. As allies of the of national and political difference that had sepa-
a complete and radical reconstruction of society.” Soviets, Americans were able to praise these Following the attack on Pearl Harbor, Thomas Hart
rated American and Soviet art in the past.74
How a political artistic practice should look and posters’ effective designs and adopt persuasive Benton, a stalwart figure in the WPA-driven social
what it should mean became urgent questions image strategies from Soviet artists, even when realism and Regionalism of the 1930s, began to
that would linger for the remainder of the 1940s, those approaches grew from a still-suspect social doubt the ability of the New Deal to effect any
real social change. In 1942 the disillusioned artist
particularly for American artists who sought system. Critics admired Soviet posters for their
organizational structure and ideological impact as
Conflicts between Art sequestered himself in his studio and produced
to passionately mobilize the public and clearly
communicate their ideals without replicating the well as for their designs: and Advertising Split OWI eight grim paintings, the series The Year of Peril
stylistic constraints, dogmatism, or centralized (see fig. 59). Benton’s intervention sits at the
In the creation of the sort of posters we need, the Despite the seemingly cogent and purposeful crossroads of American social-realist practice and
propaganda machines of totalitarian states.
Soviets have a twenty-year lead on us. While we expression of some of OWI’s goals for graphic the stylistic debates over images in the service
were selling breakfast foods, they were selling a design, the office was rife with disagreement
new way of life. . . . Artistic standards have rarely between 1942 and 1943. At the root of the discord
been neglected in their design – the high aesthetic was a power struggle between staff contingents
content helps the effectiveness. . . . Russian posters endorsing a fine-art approach, on one hand, and
by their directness can provoke, inspire, amuse,
impel, awe and instruct without so much as a word
of text. And they kill Germans.70
57
of warfare. His images and words, published in a Both MoMA and the Metropolitan Museum
magazine describing the series, leave no doubt as mounted large-scale Soviet exhibitions in 1943
to his own opinion: featuring TASS posters. The Metropolitan Museum
was unsuccessfully solicited on a few occasions
There are no bathing beauties dressed up in soldier
to mount a Soviet poster exhibition by RWR and
outfits in these pictures. There are no silk-
ARI before formulating The Soviet Artist in Wartime
stockinged legs. There are no pretty boys out of
with the National Council of American-Soviet
collar advertisements to suggest that this war is a
Friendship and the Library of Congress.81 This exhi-
gigolo party. There is no glossing over of the kind
bition appeared at the Metropolitan Museum even
of hard ferocity that men must have to beat down
before the institution received sixty TASS post-
the evil that is now upon us. There is no hiding of the
ers from VOKS, which were accessioned in March
fact that War is killing the grim will to kill. In these
1944.82 One of the few American publications on
designs there is none of the pollyanna fat that
the TASS posters came out of these collaborations.
the American people are in the habit of being fed.78
In 1945 the Metropolitan Museum, in conjunction
Eschewing social realism, The Year of Peril paint- with RWR, published a reduced-size portfolio of
ings display drama and grotesquery heightened TASS images printed with English translations,
through exaggerated features, symbolism, vibrant with a foreword written by Director Francis Henry
color, and monumentality. The works’ dramatic Taylor, no doubt as a component of RWR’s fundrais-
scale and expression of fierce hatred correlate ing campaign.83
with the TASS posters. However, Benton’s depic-
In 1943 MoMA assembled War Posters and
tion of a massive, terrifying enemy and diminu-
Cartoons of the USSR, which was composed of
tive but plucky American soldiers is the opposite
forty-three works on loan from the Soviet embassy
of the typical Soviet approach, which sought to
in Washington, D.C., some TASS posters sent
aggrandize the Red Army through Socialist Realism
directly to MoMA by VOKS, and others from the
and belittle the enemy through demeaning and
collection of Joseph D. Stamm. Though MoMA had
dehumanizing caricature. Though some of the TASS
been receiving works from VOKS since December
posters are horrifying, they leave no doubt as to the
1941, only two TASS posters belonging to the
ability of Soviet good to conquer Fascist evil.
museum were displayed in the exhibition. The full-
size TASS posters exhibited include 86 and 177 (pp.
186–88) (courtesy of the embassy) and 507 and
514 (from MOMA’s summer 1942 VOKS shipment);
VOKS 1942 Campaign the remainder, a selection of reduced lithographic
In 1942, as the stylistic debates over American posters (what MoMA records call “handbills”),
war posters intensified, the TASS studio boosted came from Stamm.84 A member of the United
operations, increasing production from one hun- States Navy Reserves, Stamm had accompanied
Joseph B. Davies – of Mission to Moscow fame – 59
dred and fifty stenciled copies per poster to three
hundred in the beginning of February 1942 and four as a naval aide on his second trip to Russia and
hundred by the end of March, with some editions of acquired a group of posters.
five hundred produced by late April. VOKS, in turn, The Art Institute also mounted an early exhibi-
also broadened its efforts, increasing and adjust- tion of Soviet war posters in 1942. The works
ing its international distribution of TASS posters. It shown were lent by the Chicago Forum for Russian
began to ship abroad fully assembled TASS posters Affairs, as the exhibition preceded the museum’s
stenciled on cheaper and less sturdy newsprint receipt of the first TASS shipment by about six
than the exhibition-prepped panels that had been months. Though 157 TASS posters entered the Art
mailed to the United States in 1941. These were Institute’s collection after this inaugural show, they
folded into packages instead of being sent as sec- were not displayed at the museum until the 2011
58 tioned exhibition panels as they had been previ- exhibition that occasioned the present publication.
ously. Inaugural shipments of the new poster type,
containing three posters apiece, were sent to the
Smithsonian Institution, MoMA, the Art Institute,
and presumably elsewhere in mid-summer 1942.
The first TASS posters that the Art Institute
received were 470 (p. 212), 507 (p. 216), and 519.79
At the turn of 1943, posters arrived in bulk at the
Metropolitan Museum and the Art Institute.80