The only SEO checklist

you will need in 2021

SEO basics SEO basics tools

Set up GSC and Bing
 Generate & submit a sitemap
Google Search Console

Webmaster tools
Google Analytics

Create a Robots.txt file

Set up Google Analytics

Bing Webmaster Tools

Check Search Console

Install and configure an SEO for manual actions
Yoast

plugin (WordPress) Dynomapper
Make sure that your website

is indexed
Keyword Research K yword R
e e s arch tools
e

Identify your competitors

Find uestion keywords

q Semrush Key ord agic Too

w M l

Conduct a keyword gap analysis

Analyze the intent of pages that rank
Google Ads

Semrush Topic Research

Find your main money keywords

Create a keyword map

eople Also Ask

' '
P

Find long tail keyword variations

- Prioritize by search volume &
 Ans er The ublic
w P
keyword difficulty

Technical SEO Te ch ical SEO tools

n

Leverage Inspect UR
“ L” feature in GS C
Check for duplicate version s
 GSC & GA

of your site
ageSpeed Insights

Ensure your website is mobile friendl - y

Identify & fix broken links

Google’s obile-Friendly test

M
Check your site s loading spee
’ d

Use an SEO friendly UR structure

- L
Semrush Site Audit

Make sure you are using H P

TT S

Structured Data ar up elper

M k H
Find & fix orphaned pages

Find & fix crawl errors

M er le Schema ar up Generator
k M k

Check canonical tags

Check the page depth

Add structured data

On-Page & Content O n-P a ge & C o t t tools

n en

Fix duplicate, missing & truncated
 Run a content audit and prune content

Semrush Content Audit

title tags
Semrush Topic Research

Optimize images for SEO

Find & fix duplicate, missing SEO Writing Assistant

meta descriptions
Organize topic clusters

Find and fix multiple H1 tags

Find & fix keyword cannibalization

Improve title & meta tags, and page Update outdated content

content Improve content readability

O -Page SEO
ff O ff-P a ge SEO ools T

Analyze your competitor s link profile

' Implement the Skyscraper techni ue

q Semrush Bac lin Audit
k k

Conduct a link intersect analysis

Turn unlinked mentions into links
Semrush Bac lin Analytics

k k

Set up and optimize Google Semrush Bac lin Ga k k p

Steal your competitors ’

My Business
broken backlinks
Semrush in Building too
L k l

HAR O

Leverage digital PR
Pro lw y

Google y Business
M

semrush.com