Professional Documents
Culture Documents
Chapter 2
Chapter 2
• Product(s)
• Service(s)
• Size of business
• Office equipment and personnel
• Background of entrepreneurs
5. Production Plan
• Manufacturing process (amount subcontracted)
• Physical plant
• Machinery and equipment
• Names of suppliers of raw materials
6. Operational Plan
• Description of company’s operations
• Flow of orders for goods and/or services
• Technology utilization
7. Marketing Plan
• Pricing
• Distribution
• Promotion
• Product forecasts
• Controls
8. Organizational Plan
• Form of ownership
• Identification of partners or principal
shareholders
• Authority of principals
• Management-team background
• Roles and responsibilities of members of
organization
9. Assessment of Risk
o Evaluate weakness of business
o New technologies
o Contingency plans
10. Financial Plan
o Pro forma income statement
o Cash flow projections
o Pro forma balance sheet
o Break-even analysis
o Sources and applications of funds
11. Appendix (contains backup material)
o Letters
o Market research data
o Leases or contracts
o Price lists from suppliers.
*Recognizing an Opportunity
• Opportunities are not like raindrops they do not fall at our feet.
• Well, not usually! From time to time something might just happen
which allows an entrepreneur to move forward.
• However, if we wait for an opportunity turn up, we will probably
never succeed.
• As creative business people we seek or develop opportunities.
*Commercialization
Commercialization is the process of introducing a new product or
production method into commerce—making it available on the
market. The term often connotes especially entry into the mass
market but it also includes a move from the laboratory into (even
limited) commerce.
The "development" segment of the "research and development"
spectrum requires time and money as systems are engineered with
a view to making the product or method a paying commercial
proposition.
The product launch of a new product is the final stage of new
product development – at this point advertising, sales promotion,
and other marketing efforts encourage commercial adoption of the
product or method.