19/12/2020 Govt in final stage of drafting e-commerce policy, says minister | Business Standard News

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Govt in final stage of drafting e-

commerce policy, says minister
The government is in the nal stage of drafting the e-commerce policy and National Retail Trade policy, Union
minister Som Parkash said on Wednesday

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draft e-commerce policy

Press Trust of India 

Last Updated at October 28, 2020 20:31 IST

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19/12/2020 Govt in final stage of drafting e-commerce policy, says minister | Business Standard News
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The government is in the nal stage of drafting the e-commerce
policy and National Retail Trade policy, Union minister Som
Parkash said on Wednesday.
The Minister of State for Commerce and Industry said the
government will extend all support to the e-commerce and retail
industries through various policies.
"We are in the nal stage of drafting a National Logistics Policy,
New Industrial Policy, e-commerce Policy and National Retail Trade
policy," he said while addressing the virtual session of 'Ficci
Massmerize 2020'.
"It (policies) is being formulated to support the development of the
sector that will bene t 65 million small traders. These endeavours
along with the support of the industry would help in contributing a
signi cant chunk to India's GDP," Parkash said.
Trade, e-commerce and FMCG companies have a huge presence in
India along with a large consumer base that provides numerous
opportunities for every player in this sector. Hide ˅ Close
COVID-19
"The government has already launched a series of programmes to
transform India into a global economic hub. The government INDIA
works on the vision of minimum government and maximum
DEATHS: 144,789
governance," he said.
In the last few years, the minister said there have been signi cant
improvements in the ease of doing business ranking, which has
2/7
19/12/2020 Govt in final stage of drafting e-commerce policy, says minister | Business Standard News

Talking about the retail industry, METRO Cash & Carry India Arvind Mediratta said that after the
pandemic, customers want cashless and contactless shopping experience. They want the best of both
worlds -- online and o ine -- a perfect integration of digital and physical, he added.

"It has become pertinent for businesses to have an omni channel approach. Omni channel retailers will
Keep abreast of the latest in business.
have to devise di erent ways of wooing each target segment through the rightGet
mixnotified
of innovation and
about stories and events as
technology," Mediratta, who is also the Chair of FICCI Retail and Internal Tradethey
Committee,
happen.said.

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Use of augmented/ virtual reality, beacons or geo-fencing, interactive kiosks for easy product
information and self check-outs are going to provide an immersive shopping experience for customers,
he said.

HUL CMD Sanjiv Mehta said that certain trends like clean living and contact-less culture are behaviours
which are there to stay even after the crisis.

"Every crisis catalyses a new wave of change and COVID-19 has led to the adoption of digital as the new
way of life," he noted.

He also said that omni channel has had a big impact and companies are looking at giving consumers a
seamless experience across di erent channels.

Amazon Seller Services Vice President (Finance) and CFO Raghava Rao said retail has a fantastic
opportunity to re-invent itself to serve customers and consumers in the pandemic.

"With safety, convenience and digitisation emerging as new themes, I look forward to Massmerize
showcasing inventions, success stories and evolving business models as we seek to reboot the economy
and nation at large," he said.

(Only the headline and picture of this report may have been reworked by the Business Standard sta ; the rest
of the content is auto-generated from a syndicated feed.)

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First Published: Wed, October 28 2020. 20:30 IST

READ MORE ON DRAFT E-COMMERCE POLICY ECONOMY & POLICY NEWS

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