TATA CLIQ Group No.

: 12

1. Ease of Navigation: 8/10

Desktop: The store’s home page opens with banner ads occupying most screen real
estate, with categories, brand and search functionality on the top ribbon. Product search
pages consist of products in tiles with filters in the left ribbon. Product pages are very
well laid out with images, quick look, product description easily readable and
highlighted.

Mobile: The App version has brand and category tiles which are much better suited to a
touch interface. Product page information is not given out at once and opens on
expanding, which is easier to comprehend.

Recommendation: While browsing experience in mobile website is very smooth, the

layout and sizes of the tiles in desktop can be reduced to accommodate more content.
Bigger tiles are more suited for mobile interface.

2. Customer Effort: 6/10

Browse: Product recommendations while browsing products are not present
everywhere, like on Amazon’s websites and application. They usually come with
headings like “Similar to Products you Bought/Viewed” or “Customers who bought this
product also bought”.

Product Comparison: Product pages of Amazon contains a section comparing features of

some product categories to give out useful information that a store salesman might give
you.

Recommendation: Addition of product recommendations based on profile/similar

products can help swift customer decision. Product comparisons in some categories also
help in the same.

3. Accuracy: 8/10
Search: Product searches suggestions are limited to category keywords, and do not
incorporate product name searches for most of the products. The accuracy of the search
functionality gives relevant results.

Recommendation: Search suggestions should incorporate product keywords to help

customers reach to relevant products easily.