SYDENHAM INSTITUTE OF MANAGEMENT STUDIES, RESEARCH

AND ENTREPRENEURSHIP EDUCATION

PRE-INDUCTION
ASSIGNMENT
Brand Analysis

SIMSREE 2013-15
INSTRUCTIONS:

 The assignment has been drafted for the MMS/PGDBM batch of 2013-15, SIMSREE.
 The deadline for submission of this project is 23:59 hours, 17th July 2013
 All assignments must be sent to this ID only: induction_2013@simsree.net
 Type the answers in an MS Word Document with the filename
FullName_MMS/PGDBM_Marketing_2.doc(x)
e.g. SatyajitSarak_PGDBM_Marketing_2.doc

 The Subject Line must be in the following format

FullName_MMS/PGDBM_Marketing_2

 The students may use any online sources to find out additional information about the
assignment. Quote the sources used wherever applicable.
 Quality and not Quantity is an evaluation criterion.
 Do not discuss answers on any online forum. If we observe any such thing happening
then it will be dealt with strict action against the candidate.
 Use your own discretion in case of any ambiguities. Suitable assumptions may be made.

 Plagiarism will be dealt with strictly. You are supposed to answer the question in your
own words. Simply copying content from online sources is strictly prohibited. If we
observe such cases, the assignment will be rejected and will have to be re-submitted.
Once you finish the assignment kindly check your assignment on the following link for
plagiarism:
http://smallseotools.com/plagiarism-checker/
 Non adherence to the deadline or non-submission of assignment will result in a monetary
fine of Rs. 500/-
 SR NO Brands Name

1. Titan watches Siddhesh Manik

2. Bournvita Ashish Gulhane

3. Blue Star AC Rucha Kavitkar

4. Axis Bank Poonam Darade

5. HDFC bank Hrishikesh Mahale

6. Nirma Rajesh Gwalani

7. Tresemme Rudrakshi Wangu

8. DHL Kaushal Shah

9. Videocon Pravin Mahajan

10. Amity university Ayush Samantroy

11. Windows 8 Priyanka Pawar

12. Ambuja Cements Rohit Sali

13. Citi bank Sandeep Rajput

14. LIC Avi Yogen

15. Kotak mahindra Varad Shastri

16. Oreo Namrata kappe

17. Bingo Vandit Shah

18. Zatak deo Akash Bhangare

19. Idea Shaukat Ali Naglekar

20. Nike Akshay Tonde

21. Reebok Rambhai Bapodara

22. Loreal Nikhil Avhad

23. Addidas Pratima bawa

24. Makemytrip.com Yogesh Waghmare

25. Jabong.com Tushar Charde

26. Hero motocorp Nikhilesh Sawant

27. Kwality walls Aniket G Ovhal

28. Appy fizz Divya Roongta

29. Olx Jay Parekh

30. Sony Nitin Mali

31. Manforce condoms Anuj Kamble

32. Amul Gaurav Bokade

33. Parashute Nikhil Dhanda

34. i-pill Aditya Choksi

35. Amway Ajendra Patil

36. Tanishq Ankit Lahoty

37. Tata Docomo Ankit Choksi

38. Tata Sky Akshay Bhopale

39. Happydent Gautam Kaul

40. Mirinda Vidit Mahajan

41. Fevicol Ravindra Bharati

42. Lux cozi Pankaj Galande

43. Rupa frontline Bhanu Rao

44. Ceat tyres Abhijit Vasagade

45. Apple i-phones Rohan Muntode

46. Fanta Hitesh Thakre

47. Flipkart Abhijeet Dongre

48. Nescafe Ajit Upadhye

49. Limca Abhinav Waghirkar

50. Volkswagen Hrishikesh Rahatal

51. Mentos Ashish Patekar

52. Score condoms Gundharva Malvankar

53. Stayfree Anip Shah

54. Kit Kat Krishna Ahire

55. Tide Kushal Parmar

56. Zandu Balm Aniket Dhote

57. Alpenlibe Amit Zade

58. Mcdonalds Rishabh Karnik

59. Dominos Nikunj Pillewan

60. Pizza Hut Nirali Damania

61. Nissan Micra JAY NITIN SHETH

62. Saffola Virendra Natu

63. Nissan X-Trial Nikhil

64. Lux Sanjivani Dhootdamle

65. Bournville Vishal Shinde

66. Godrej home appliances Shweta Raghunath

67. Moov Nikhil Dhoot

68. Sprite Shrikant Arunrao Umrikar

69. Kellogs Satyam Kumar

70. Vim Dhaval Sheth

71. Bisleri Banpreet Sodhi

72. Sony Cybershot Ajinkya More

73. Cinthol Pawan Chari

74. Nerolac Ashish Banne

75. Asian Paints Vishal W.Page

76. Canon Yash Mistry

77. Sunfeast Princly Gomes

78. Nivea Deepak Dugar

79. Navratna Oil Debanuj Roychowdhury

80. Sunsilk Vipul Ayate

81. Garnier Kunal Akarte

82. Pears GIRISH SAPRA

83. Boost Ankur Save

84. Himalaya Facewash Abhishek Rathi

85. Crocin SUFIYAN SARGUROH

86. Snickers Pranav Deshpande

87. Dairymilk SUMIT SHANTARAM

RAUT

88. Dettol Vikram Thakur

89. Lifebuoy soap ARNAB SAHA

90. Gems Kunal Dhatingan

91. MDH masale Rahul Fernandes

92. Dove Marmik Thakore

93. Santoor Rustum Tambe

94. Vivels sawkar swapnil tukaram

95. Surf Excel Sagar Gavit

96. Colgate GANWANI PANKAJ

SURESH

97. Sensodyne toothpaste CHIRAG JOGLEKAR

98. Oral-b Rishabh Acharya

99. Vatika shampoo Alok Ranjan

100. Pepsodent Ashwin S. Patkar

101. Britannia Sneha Peshattiwar

102. Fair & Handsome Viral Dhruv

103. Fair & Lovely Dipesh Vedi

104. Sunsilk Arjun Madhusudhan

105. Ponds Nikam Vishwanath Anand

106. Bournvita Hrushikesh Avhad

107. Kurkure Ebrahim Husain Khokhar

108. Tata Tea Abhijeet Prabhu

109. Complan Mali Nikhil Laxman

110. 5 Star Dipesh Singh

111. Centerfresh Priyesh Ashwin Damania

112. Vaseline Sunil Badgujar

113. Vicks Abhishekh Manhare

114. Head & Shoulders Husain Khumushi

115. Close up Saurabh Sawantbhosle

116. Lovely university Pratik Jadhav

117. Horlicks Pranjal Ajmere

118. Frooti Arvind Sandikar

119. Maaza Dinika Gajria

120. LG Home appliances Ankush Nawale

121. Parle Rahul Sonkamble

122. Axe Suyog Patil

123. Nissan Sunny Sthitpradnya Veer

124. Havells switches Jyothis Mohan

125. Hajmola Gaurav Chattopadhay

126. Kissan Bhagyashree Masram

127. Clean and ClearFace wash Harsh Ajit Mirpuri

128. Clinic all clear shampoo Prasad Khedekar

129. Clinic Plus Priya Jatia

130. Olay Ashish Deshpande

131. Gillette sandeep Kuwar

132. Lipton Aditee Biyani

133. Brooke Bond Ramya Lakshminarayanan

134. Duracell Saurabh Sonkhaskar

135. Pampers Nilay Masalia

136. Whisper Sandeshkumar Chavan

137. Ambi Pure Jitendra Singh

138. Mountain Dew Sushant Nayak

139. Hewlett Packard Printers Shubhanu Bhardwaj

140. Dell laptops Karna Shah

141. Mahindra Suv’s Ketan kabade

142. Pepsi Kaushik Ranade

143. Vespa Shekhani Farhan

144. Scooty pep Shreenivas Yadkikar

145. Chlormint padmajit bharat pharande

146. HTC Mangesh Sonakneware

147. Hyundai i 10 Arindam Sen

148. Maruti Ertiga Ashwaghosh Wankhade

149. Maruti Wagon-R Snehal parmale

150. Coke Nirmal Darak

151. Hyundai BANKAR YOGESH

RAMDAS

152. Airtel KAUL PRIYANKA ASHOK

153. Vodafone Nishant M Poojary

154. Itch guard KETAN RAMCHANDRA

PATIL

155. Aquaguard Puneet Vikas Mhatre

156. Pure It ALAMURI VENKATA

SRIRAM

157. Tata Magic Vishal Milind Tambe

158. Sonata Watches Nitesh Mahesh Rajpal

159. Tata Nano Prasad Shivajirao Jadhav

160. Lays Navin p meshram

161. Bajaj Pulsar Rupesh ezhuthachen

162. Cello Pens Ishwar Jangale

163. Usha fans Jogatar Kinshul Sanjay

164. Ariel Mallikarjun Patil

165. MRF Abhay Patil

166. Havells electric Pratik S Raut

167. Century ply Harshit M Dedhia

168. Fast track Ankit S Shah

169. Stop not Maprayil Liston Joseph

170. Maggi K Sabijit Kumar

171. Kinley Nikhil Agate

172. Ultra tech Cement Zafeer Rais

173. Acer Laptops Nikhil Bhalerao

174. Lenovo Laptops PIYUSH DESHMUKH

175. Samsung Moblie and Tablets Akshay Jadhav

176. Nokia Sahil Sandip Shaha

177. Micromax Mobile and Tablets Gala Deep Deepak

178. Karbonn Mobile and Tablets Atit Bharat Shah

179. Elle 18

180. Blackberry
Note your brand from the above table and answer the following questions based on it.

1. What is your perception of the brand?

(Do not search internet for reviews and views of others, simply write how you perceive the brand,
whether you will associate the brand with luxury, social status etc and why. Whether you would
purchase the brand and why)(whom do u think brand is targeted to)

2. Present a SWOT analysis for the brand.

3. How is the brand positioned?

4. Find out about advertisements by the brand. What do you think they are trying to communicate?
Who is their target audience according to the advertisements?

5. Find out how people perceive the brand. (You can go to the internet and read some reviews to
compare your views to those of others, Also you can try talking to a few people around you to see if they
feel the same about the product)

6. You are supposed to analyze 360 degree marketing campaign for the brand assigned to you.