Professional Documents
Culture Documents
Yash Kumar: Ykumar@Troy - Edu Portfolio
Yash Kumar: Ykumar@Troy - Edu Portfolio
Yash Kumar: Ykumar@Troy - Edu Portfolio
WORK EXPERIENCE
HP (Hewlett-Packard) California, USA(Virtual)
Summer Scholar June 2020 – July 2020
• Developed Strategy for Reliable and Affordable Prosthetics based on Competitor Analysis & Served as the Team Lead for a sustainability challenge
• Created Marketing campaign for HP Tango Printer to drive engagement and to maintain brand consistency
Tata Steel Jamshedpur, India
Marketing Strategy Intern April 2020 – May 2020
• Competitive Analysis: Market Research of available products and Strategy development for the Northern India region, aided to increase the market share
of the product, this led to a 20% increase in sales of the TMT Steel Bars.
Acad Indus International Conventions Munich, Germany
Digital Marketing Executive (Part-Time) January 2020 – April 2020
• Contributed to the company’s new digital marketing strategy by researching market trends and client needs, while creating campaigns to increase brand
presence and efficacy
• Developed the digital marketing strategy which in 3 months increased conversion rate by 35% and awarded with an appreciation letter for top performance
• Executed 10+email marketing campaigns for the launch of Global Tech Education Summit
Outlook Publishing (India) Pvt. Ltd New Delhi, India
Sales and Marketing Intern (Full-Time) December 2019- January 2020
• Led an initiative to enhance sales proficiency and better relationship with potential and current clients
• Build, designed, launched, and managed a proactive support campaign focused on increasing renewal revenue, decreasing cancellations and building a
pipeline from existing customers, leading to an increase in upgrades from 500K per month to 900K+ and reducing cancellations by 12%
PROFESSIONAL CERTIFICATIONS
• Data analysis Micro-Credential Course from TAFE Queensland
• PR Council Agency Ready Certificate Program from PR Council
• Post Crisis Leadership Program Certification from the University of South Florida
• Digital Marketing Short Course from York St. John University .
LIVE PROJECT
Google October 2020 - Present
• Designing and Managing Google Ad Campaigns with a $10K Monthly budget for a Non-Profit Organization based out of California, USA
Adani Wilmar October 2019
• Conducted market research for Edible Oils, Developed Go-TO-Market Strategy & Inspected customer pain points to convert them into delightful
experiences.
LEADERSHIP
WPP, London UK, Next-Gen Leader June 2020 – August 2020
• Engaged and socialized in this 10-week learning series to gain a comprehensive understanding of WPP and the marketing industry
• Partook in leadership enhancement sessions with the best industry leaders from Pfizer, Bottle Rocket, Wunderman, and other top firms
VOLUNTEERING
Unnat Bharat Abhiyan, Volunteer November 2019 – Present
• Managed and carried out social events such as Career Guidance event for Rural Students and educated the villagers about hygiene
• Worked with a team of 10-members to plan & implement activities among 5K+ Government School Students