FREE ACCESS TO VIDEO TUTORIAL

FREE access to my PresenterMap video

tutorial here
2
PRESENTER MAP

I’m going to give you an overview of my proprietary

tool to help you structure your presentation; the Your
PresenterMap.
Destination
Why do I call it a map? Because I think it's useful to
think of a presentation as a journey that you the
presenter are taking the audience on. So you as the
presenter need to map out the route that Journey is
going to take. Start
At a practical level, the PresenterMap is a way of
organising your content.

It's a series of boxes that contain the information

that's in your presentation. Some of the boxes have
three or more pieces of material in them. And that's
why it looks a bit complicated.

But if we take it back to just the main boxes and give

The PresenterMap will help you take
you the big picture view, it becomes easy to
your audience though a beautiful
understand.
journey.

3
PRESENTER MAP

The PresenterMapTM
These three items will create
Set the Context tension like a typical three-act story

Situation Complication This is your answer,

Resolution supported by
Imagine you’re taking your audience on a journey.
recommendations
Where are you taking them on the journey to
overcome the Complication?
This gives more
detail about the The three-resolution
complication Detail of Resolution sequence provides a
3-R logical flow

Recommend 1 Recommend 2 Recommend 3

Resolution
Close by
Detail of Assertion Assertion
Assertion restating your
Complication resolution to the
complication
Evidence Evidence Evidence

4
 PRESENTER MAP

Let’s break down the PresenterMap into its constituent parts.

The first box sets the context; the purpose of set

Set the Context
the context is to get your audience focused on what
Situation Complication you're going to be talking about. Set the context gets
the audience engaged.

The second box is the resolution statement; on

Resolution
Imagine your taking your audience on a journey.
Where are you taking them on the journey to
overcome the Complication?
this journey, you're taking your audience to a
specific resolution. So you'll state your resolution,
using a short impactful sentence. The resolution
statement gives your presentation focus and clarity.

The third box is where you show the detail of the

complication that you highlighted in the first box.
Detail of Using data at this stage will bring the complication to
Complication life and increase the audience’s tension. Audience
tension is great because it keeps them interested in
how you will overcome the problem.

5
PRESENTER MAP

The next three boxes contain the main body of

your presentation in a logical sequence; I call this a
Detail of Resolution
3-R 3-R sequence; as each box is based on a
recommendation, and there are three boxes. Each
Recommend 1 Recommend 2 Recommend 3
box is expandable, allowing you to easily adjust your
Assertion Assertion Assertion presentation to different lengths. Inside each box of
Evidence Evidence Evidence the 3-R sequence contains a winning combination of;
recommendation, assertion, and evidence.

An assertion is a statement of fact or opinion; and

evidence is back up material that makes your
presentation persuasive and engaging.

When finally you reach the last box, you've arrived at

Resolution your Resolution. So you'll state your Resolution
Close by
restating your statement once again, the repetition helps your
resolution to the
complication
audience to remember and it also gives a sense of
completion.

6
PRESENTER MAP

The next page shows an example of a the

PresenterMap structure in action.

It’s a brilliant blueprint to follow as a starting point, The PresenterMapTM

and has a beauty of symmetry. Set the Context
These three items will create
tension like a typical three-act story

Situation Complication This is your answer,

Resolution supported by
Imagine you’re taking your audience on a journey.

So, when you next have a business proposal, put it

recommendations
Where are you taking them on the journey to
overcome the Complication?
This gives more
detail about the The three-resolution
complication Detail of Resolution sequence provides a

into a story of transformation. 3-R logical flow

Recommend 1 Recommend 2 Recommend 3

Resolution
Detail of Close by
Assertion Assertion Assertion restating your

Use the PresenterMap to engage and excite your

Complication resolution to the
complication
Evidence Evidence Evidence

audience.

If you want to see how this is created in practice,

please check out my video tutorial.

7
 PRESENTER MAP

Background Recommendation

§ The company have increased website visitors

three-fold § Remove mandatory registration

§ However, 87% of visitors are abandoning their § Re-target customers with email reminders
baskets at checkout
PresenterMapTM § Offer free shipping for orders over $25
The most effective system to persuade and inspire § How can we change the shopping cart experience
decision makers
to increase sales?

3 4

Website traffic is up, but so is basket abandonment

Number of checkouts Number of sales

150,000
Sales as a proportion
of checkouts ~13%
Detail of Detail of Detail of
Recommendation 1… Recommendation 3…
100,000
Sales as a proportion
of checkouts ~20% Sales
gap
Recommendation 2…
50,000

0
Q119 Q219 Q319 Q419 Q120 Q220 5
5
5

Detail of Detail of Detail of

Recommendation 1… Recommendation 2… Recommendation 3…

5
5
5

Detail of Detail of Detail of

Recommendation 1… Recommendation 2… Recommendation 3…

5 5

8
FREE ACCESS TO MY PRESENTER MAP VIDEO TUTORIAL

Limited time FREE access to my PresenterMap

video tutorial here

9
 https://slidestory.co.uk/slidestory-

LEARN MORE
LEARN MORE

FEB20