ROI (Results On Internet)

www.intechnic.com
T: (847) 970-6190

© 1997-2016, Intechnic Corporation. All Rights Reserved

Customer Lifetime Value (CLV) Worksheet

Cycle: 1 week
Number of Average Cost of
Customer Average Sale Repeat Sales Goods Sold
Example - John Cappuccino $ 6.50 1.00 $ 5.10
Example - Susan Latte $ 5.90 4.00 $ 4.65
Example - Stacey Espresso $ 5.75 0.25 $ 4.20
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B2C (High Volume, Low Margin)

Expected Total Sales per

Retention Time Cycle Profit Margin CLV
780.00 $ 6.50 21.54% $ 1,092.00
1,040.00 $ 23.60 21.19% $ 5,200.00
936.00 $ 1.44 26.96% $ 362.70
 ROI (Results On Internet)
www.intechnic.com
T: (847) 970-6190

© 1997-2016, Intechnic Corporation. All Rights Reserved

Customer Lifetime Value (CLV) Worksheet

Cycle: 1 year
Number of Average Cost of
Customer Average Sale Repeat Sales Goods Sold
Example - John Marketo $ 12,000.00 1.00 $ 7,500.00
Example - Susan Hubspot $ 10,000.00 1.00 $ 6,000.00
Example - Stacey Infusion $ 8,000.00 1.00 $ 7,000.00
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B2B (Low Volume, High Margin)

Expected Total Sales per

Retention Time Cycle Profit Margin CLV
5.00 $ 12,000.00 37.50% $ 22,500.00
7.00 $ 10,000.00 40.00% $ 28,000.00
10.00 $ 8,000.00 12.50% $ 10,000.00