BUSINESS FAMILIARIZATION REPORT

(BFR)
ON
M/S SHANTHI ENTERPRISE, MYSORE
(FRANCHISEES OF JOY ICE CREAM)

In partial fulfilment of the requirement for the award of the degree

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Prof.S J MANJUNATH. MBA, PhD.,

Department of studies in Business Administration

University of Mysore.

Business Familiarization Report submitted to

Department of Studies in Business Administration,

B N Bahadur Institute of Management Sciences,

Manasagangothri, Mysore - 570006

DECEMBER-2019
 BUSINESS FAMILIARIZATION REPORT
(BFR)
ON

M/S SHANTHI ENTERPRISE, MYSORE

(FRANCHISEES OF JOY ICE CREAM)

SUBMITTED BY:

SINDHURA H.R (18MB0142)

SUMAN S (18MB0147)

SUMANTH S (18MB0149)

SUMANTH RAJ URS (18MB0148)

NAWID NOORI (18MB0092)

Under the guidance of

Prof .S J MANJUNATH. MBA, PhD.,

A Summer Internship Report submitted to University of Mysore in Partial Fulfillment of the

requirement of III semester, MBA Degree 2019-2020

B N Bahadur Institute of Management Sciences,

University of Mysore,

Manasagangothri, Mysore – 570006.

 DECLARATION

We hereby declare that, the report entitled “BUSINESS FAMILIARIZATION REPORT at

M/S Shanthi enterprise, Mysore” is prepared by us. The empirical findings in this report are
based on the data collected by us.

We prepared this project in the partial fulfillment of requirement for the award of the III
semester MBA degree examination. We also hereby declare that we have not submitted this
dissertation either in part or full to any other university for the award of any degree or diploma.

Place: Mysore (Team Members)

Date: 07/12/2019 SINDHURA H.R

SUMAN S

SUMANTH S

SUMANTH RAJ URS

NAWID NOORI
 ACKNOWLEDGEMENT

This report has been successfully completed and made possible due to the cooperation,
assistance and suggestion of many people whom we would like to express our sincere gratitude
to.

We would like to take this opportunity to express our profound and sincere gratitude to our
project guide Prof. Manjunath, B N Bahadur Institute of Management Sciences, Mysore, for
his valuable guidance throughout the report.

We sincerely thank Mr. B.JAGADISH BAHADUR, Placement Officer, B N Bahadur Institute

of Management Sciences, Mysore, for extending his permission to work on our business
familiarization report at M/S SHANTHI ENTERPRISE, MYSORE (FRANCHISEES OF
JOY ICE CREAM).

We would like to thank our beloved and respected Prof.AISHA.M.SHERIFF, Chairperson,

B N Bahadur Institute of Management Sciences, University of Mysore, Mysore who paved
the way for the completion of this report.

We are immensely thankful to the company guide M/S SHANTHI ENTERPRISE,

MYSORE (FRANCHISEES OF JOY ICE CREAM), for sparing his valuable time and
providing us with the necessary information and guiding us regarding the various aspects of
subject as well as the company.

Place: MYSORE (Team Members)

Date: 07/12/2019 SINDHURA H.R

SUMAN S

SUMANTH S

SUMANTH RAJ URS

NAWID NOORI
 CONTENTS

SL.NO TITLE PAGE NO

1 Introduction 1-5

2 History of the company 6-7

3 Company profile 8

4 Product and service 9-10

5 Organization structure 11

6 Ice cream manufacturing process 12-27

7 Marketing management 28-29

8 Maintenance of department 30-32

9 Sales and distribution 33-37

10 Human resource management 38-39

11 Financial management 40-46

12 SWOT analysis 47

13 Findings of the survey 48-51

14 Learning experience 52

15 Conclusion 53

16 Appendix:

i) Bibliography 54-57
ii) Questionnaire