INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD

Faculty of Management Sciences, Female

Mid Terms Exam Consumer Behavior

Marks 20 30-11-2020

Batch 38 F Level BBA

Teacher : Inam Ul Haq

Time Allowed: 3 hours (1.5 hour for attempting and reaming 1.5 hours in uploading)

Note: This is an open exam, which means you are required to answer these questions in your
own words with your understanding acquired after receiving lectures, consulting and searching
different relevant materials/notes. Don’t wait till last minute; try to upload your attempted
answer sheets as early as possible. Attempt both the questions. All questions carry equal
marks.

Q- 1. What makes you buy ? (Why WE Shop?) Also give examples.

Q-2. How different buying motives involve us in making purchase decisions?