6.

2 Competitor Analysis

6.2.1 More Mega Store – Offers

1. Offers only for you

2. One Day Sale
3. Festive Dhamaka
4. Festive Season Sales
5. More monthly offer
6. In store promotional displays in various brands
6.2.2 Spencer’s
1. Spencer’s don’t miss daily offers
2. Spencer’s Coupon
3. Spencer SMART rewards Programme
4. Happy hours- Wednesday ( 11am to 6pm)
5. In-store promotional displays like directional signage, wall displays, end caps and
WOW zone.

These are the average discount that has been presented by the stores within time period.
2- week record has been presented on how the schemes has been changed with respect to
discount. Due to festival sale and all more discounts has been offered on individual
brands along with festival offer to increase. A competitor analysis is done in order to
understand the changes taking place accordingly.
 WEEK 1 DISCOUNTS
GROCERY AND
STORE FMCG GOODS SKIN CARE
RELIANCE SMART 15-20% 18-20% 15-20%
SPENCERS 10-15% 12-18% 10-12%
MORE 10-12% 12-15% 8-12%

WEEK 2 DISCOUNTS
GROCERY AND
STORE FMCG GOODS SKIN CARE
RELIANCE SMART 18-22% 20-25% 20-25%
SPENCERS 12-18% 15-20% 15-20%
MORE 15-20% 15-20% 15-18%
Table 6.1 Weekly comparison of Discounts

Here we can see that the discounts has been increased during the festival
season in order to get more sales. The stores have a better contract with the
suppliers and with the contact they provide various discounts on the product.
The discount differs from store to store as these are store decisions. The
manufacturer comes with common scheme based on the transaction and the
relationship they have with the store.

Reliance Trends' ad campaign by Zoya

Akhtar wants you to create trends not
follow them
Aapparel retail chain Reliance Trends has launched a nationwide brand campaign to announce its new
brand positioning along with the new visual identity. The brand has taken on a youthful,
contemporary and a more fashionable imagery. The campaign by Lowe Lintas Bangalore captures the
creativity and spontaneity of today’s youngsters.

Being the change agents that they are, the youth of today prefer to do things differently. They like to
shake up the status quo, by taking something old and familiar and creating something totally new and
unique to make their personal style statement. This key insight is given voice in the brand’s tagline:
‘Trends bantey nahin, banaye jaaatey hain’ (Trends don’t just happen on their own, they are created.’)
 Reliance Trends
Check out Reliance Trends advertisement collection published in various newspapers of India.
Reliance Trends Ltd. is an apparel & accessory specialty format that was conceived with a vision
to deliver fashion, selection and quality of products and experience at great prices to its
consumers. Reliance Trends launched its first store in the country in October 2007. Since then
the company has opened more than 300 stores across the length and breadth of the country.
With presence in more than 160 cities, Reliance Trends, today, is India’s largest fashion
destination, selling 2 lakh garments a day!
Shopper stop