Name Sajjad ali The North Dry Fruit

Reg no 2019-uobs-155

Title :- The North Dry Fruits

1. Description Of Business:-

The idea of selling dry fruits is origenated from the deep discussion between my brother and my
uncles . in which we have analzed that there aremany supplier already doing same business.we
thought about improving the business that if we provide online or digital marketing system to
buy our products and also provide quality and hygenic dry fruit then our business not only runs
but it make profit too. By keeping this In mind we are going to start online dry fruit selling
business named as The North Dry Fruits in my beloved home town Skardu because skardu is
considered as the trade center of north districts including kharmang , shigar and ganche where
all the little farmars are able to sale their dry fruit at a resonable price . Our mission is to deliver
fresh and tasty dry fruits on the client’s doorstep across the country .
The Reason behind this business is that now a day the world become so buzy therefor they relay
digital marketing and also digital marketing is popular ,safer and time saving mean of
marketing.
In our store our clients will find the latest seasoned and quality dry fruits. The North Dry Fruit
will provide the best combination of nutrition and taste packed together in a single packet of dry
fruit.
For this business I need following equipnments and resources .
 I need stock of dry fruit.
 I need some packging maching
 I need electricity to operate the packging machine
 I need plastic bages for the packging the dry fruit.
 We need high speed internet connection to get oder
 We need our own transport system to deliver the order
2. Description of industry
To analysis the market for the digital marketing of dry fruit in which my business operate . It is
important to undrestand the change in the macro level forces and micro level forces
When I analyzed the market I came to know that there are some forces that may effect my
product at macro level.
Firstly, the political factors have direct effect on the way of my business .decision made by the
government can effect the dry fruit industry , for exmple the government decide to increnment
or decrennment in the price of internet pakeges , petroleum etc then the pricing system of the
product will effect.
Secondly , the economical factor also effect the market because if the farmars sells the dry fruit
expensive or cheap price then the pricing system may also effect.
Name Sajjad ali The North Dry Fruit
Reg no 2019-uobs-155
Thirdly,the most important factor that effect my business is the technology . My industry is
located in region where the internet facility is not so good . here we face electric shortfall
internet issue .