ANKIT AGGARWAL (M.B.

A + IT)
+91 9873066947 || Ankit.nxt@gmail.com
Sales & Marketing professional with IT background over 10 years diverse experience in Consumer Durables, Automotive,
FMCG, IT Sector under Korean, Japanese & European Work Culture.

CAREER & TIMELINE

INFOSYS TECHNOLOGY YAMAHA MOTOR INDIA AKZONOBEL INDIA LTD

Application Developer Area Sales Manager Revenue Growth Manager

Oct’07 ~ Jun’10 May’12 ~ Jun’13 Sept’15 ~ Present

B-Tech – MD University MBA : FORE School of Mgmt HYUNDAI INDIA Ltd

Electronics & Comm Marketing & Finance Brand Manager

2003 ~ 07 Jul’10 ~ Apr’12 Jun 13’ ~ Sept’15

PROFILE SUMMARY
Core Competencies Key Projects

PRODUCT MANAGEMENT
 New Product Conceptualization
 Product Launch, Pricing, Packaging
 Competition Mapping
SALES STRATEGY & PLANNING
 Monthly / Yearly Dealer Scheme
 Landing Cost, MRP, MOP
 Distributor / Dealer ROI , Profitability
 Pricing & Managing Contribution Margin
 Sales & Demand Planning / Forecasting
ANALYTICS & IT SKILLS
 Excel Macros-VB Scripting; Slicers
 Forecasting on Regression Modelling
 Macro- Economic – GDP, IIP, Inflation etc
Weekly Report
 SAP SD & FICO Functional knowledge
 Strong PPT, C# , SQL Server
 Business Intelligence tools-
Power BI, QlikView, KNIME
 Sales Data Visualization / Dashboard
1) Sales Scheme Design for Channel Partners / Distributors across PAN India
 Handling HO Based -Scheme Plan with Budget 6% Revenue (120 Cr) to Drive Dealer
Margin
 10 Zones Pan India Different Schemes to Ensure Volume / Value Growth vs CM
 Balancing sales through hookups – PPI, PRI, Phasing, OTC, Spotting, FOCs in Scheme
 Efficiently reduced Scheme settlement time leading to Dealer Satisfaction & Credibility
2) Price Analysis and Maintaining Contribution Margin % (ROS 15% by 2020)
 Analysis of Long-Tail Products (60% Contribution)- Reduce Discounts & Inventory
 Low Margin Products - Right Proper Product Mix Production & Sales
 Bulk Pack Price (per/ltr) vs Retail Pack Price (Per/ltr) – Correct Pricing
 Raw Material Price vs Price increase vs Competition Price Mapping
3) Product Launch Strategy
 Lead role in Successful launches of Hyundai Creta, Grand i-10, Yamaha – Ray Scooter
 New Product planning, Product Clinic, Pricing, Packaging Strategy, Market Positioning
 Grand i 10 fastest to reach 1million volume avg 8K per month (faster than Alto, Swift)
4) Business Forecasting Modelling & SAP Migration
 Vision 2020 RoadMap Plan for Hyundai & Feasibility Study for KIA motors in India
 Multi-Regression- Correlation of Seasonality and Discounting Price Sensitivity Model
 Lead role in SAP Migration of Sales & Distribution And Finance Module Migration
 Macros based Excel Modelling for Targets setting, Automatic mails to team
 Excel Slicer Based Sales Dashboard. Also designed on QlikView / Tableau BI tools
5) International Dealers Meet and Incentive Trip (15+ Countries exposure)
 1000 + Pax Dealers Event & Trip to Europe and Asian Countries – Travelled extensively
across covering more around 18 countries.
 Holds Valid US B1, Canada Visa

EDUCATION
COURSE SPECIALISATION INSTITUTE/ COLLEGE %/ CGPA YEAR
PGDM Marketing /Finance FORE School of Management, New Delhi 3.0 /4.00 2012
B.E. Electronics & Comm Apeejay College of Engineering, Gurgaon 74.5 % 2007
C.B.S.E. (XII) Science Modern Vidya Niketan Sr. Sec School 80 % 2003
C.B.S.E. (X) --- Modern Vidya Niketan Sr. Sec School 86.4 % 2001
ADDRESS: House No-1236 Sector- 28, Faridabad, Haryana
 Recognition & Awards
 3 consecutive Years awarded Employee of the Month – AkzoNobel India
 Recognitions in Infosys – STELLAR AWARD Q1, 2009, by ex-CEO Kris Gopalakrishnan for Outstanding Performance
 Visiting Faculty at Colleges to guide on Value chain & Role of Influencers in Companies.
WORK EXPERIENCE – 10+ years
Sept ‘15 – Present
Work Profile:
 Manage Revenue
(Retail Sales-120 Cr) Growth
 Landing Cost, DPL, MRP,
MOP & Contribution Margin
 Incentive Trips /Events
Accomplishments
 Leading role in Retail
Growth 15 % YOY
 Increased Dealer Satisfaction
EQ index
June ‘13 – Sept’ 15
Work Profile :
 Product launch
 Competitor Mapping –
Positioning, Mapping of
Dealer Network, Sales
 Macro Analysis
Accomplishments
 Product Launch – Grand i10
Fastest Car to reach 1 Mn
units Sales
 Hyundai representative in
SIAM for VAHAN project
 Design Visualization Tool
Qlikview – for Sales
May‘12 – Jun’ 13
Work Profile :
Sales, Dealer PnL, Strategy
Planning, Competitor Mapping
Oct ’07 ~ Jun’10
Work Profile :
 Project Management,
 Requirement gathering, UAT
 BRD/ FRD, Agile SDLC
ADDRESS: House No-1236 Sector- 28, Faridabad, Haryana
AkzoNobel India Ltd Category Growth Manager
Responsibilities Performed
1. Discount Schemes (Margins) - Manage Discount Margins at National Level (15K dlrs)
o Accountable for Discount Strategy Pillar (AkzoNobel committed to give higher
profitability and drive Profitability v/s Velocity). Budgeting & Maintain P& L
o Construct and operate schemes for 10 different Zones and ensure ROI for dealers
2. Landing Cost for AkzoNobel & Competition (Asian, Berger, KNP) Products every month
3. Distribution Network Profitability/ ROI: First Paint Company to enter into Distribution
Model- Design Business Proposal, Distributer Appointment, Profitability, Audit, Review
4. International Incentive Trip Scheme & Event for 1500 + dealers. Exposure 15+ countries
5. Pricing: Responsible for maintaining ROS 15%. Keep on Track for Landing cost, DPL
6. Forecasting, Budgeting Reports & Dealer target Achievement Track
7. Consistently recognized during job with consecutively 3 years Employee of month
award. EQ surveys reflected Dealer Satisfaction & Credibility increased for Trips
and Scheme Settlements
Hyundai Motor India Brand Manager
1. Product Management: Brand Manager for Grand i10. Key role includes product Clinic,
Sales Forecast, Positioning strategy, Product Launch, Competition, Production Planning.
2. Macro Analysis –Monthly Dashboard of key factors of India Outlook, monitoring key
indices like GDP, Inflation, IIP, fuel Price, GDP, etc , Government Policies , FTAs
3. Sales Planning & Pricing Strategy: Sales Volume planning across regions, Target setting
for Dealers, Dealer Allocation, Product management, Sales Promotion Schemes
4. Competitor Mapping: Strategy to Counter Competitor Product , Product Comparison,
Pricing , Marketing activities- Schemes
5. Vision 2020: Formulating Roadmap for Hyundai taking in account of External competition
& internal division wise Goals.
6. SIAM ERG (Economic Research Group) Member: Representative from Hyundai for
SIAM (Society of Indian Automotive Manufacturers). Active member for various projects
like VAHAN, AMP (Automotive Mission Plan) 2025.
7. KIA Feasibility Study Report: Challenge to increase increase volume & Market share
beyond 22% by production expansion or Introducing another Brand Study
Yamaha Motor India Area Sales Manager
1. Handled 10 dealerships of Noida / Faridabad Region.
2. Product Launch Strategy & BTL Activities for New Scooter - Yamaha RAY.
3. Optimizing Business, Operations, expansion of sales/ channel network while managing
and understanding competition
Infosys Technologies Ltd Sr. Software Engineer
 Application development on SharePoint tool (MOSS), & ASP.NET 3.0, SQL Server
2005 Platform, Visual Studio (VS 2010), Language C#, VB. CLIENT: Bank of
America, Tesco and Designing Portals (KPIs, Dashboard, MIS reports
 Achievement: - Winner of Infosys CORPORATE STELLAR AWARD Q1, 2009