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    Meet 14 Akuntansi Manajemen Strategik: Creating Value Through Strategic Alliances

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    Asri Wulandari
    This document discusses the process of creating value through strategic alliances. It emphasizes that creating productive, profitable strategic alliances requires more than just identifying clear goals, conducting due diligence, securing contracts, and establishing operating processes. It is important to understand your business reality before choosing alliance partners. The strategic alliance strategy should support your vision, mission, and business goals. Understanding your objectives, position, competitive landscape, strengths, limitations, competencies, and capabilities helps determine if an alliance is more sensible than acquiring a company or building capabilities internally. The document then outlines nine steps to create value in a strategic alliance: 1) define the value proposition, 2) segment customers, 3) customer relationships, 4) channels, 5) revenue

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    Meet 14 Akuntansi Manajemen Strategik: Creating Value Through Strategic Alliances

    Uploaded by

    Asri Wulandari
    14 views11 pages
    This document discusses the process of creating value through strategic alliances. It emphasizes that creating productive, profitable strategic alliances requires more than just identifying clear goals, conducting due diligence, securing contracts, and establishing operating processes. It is important to understand your business reality before choosing alliance partners. The strategic alliance strategy should support your vision, mission, and business goals. Understanding your objectives, position, competitive landscape, strengths, limitations, competencies, and capabilities helps determine if an alliance is more sensible than acquiring a company or building capabilities internally. The document then outlines nine steps to create value in a strategic alliance: 1) define the value proposition, 2) segment customers, 3) customer relationships, 4) channels, 5) revenue

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    Tugas manajemen strategik

    Original Title

    Pertemuan 14

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    This document discusses the process of creating value through strategic alliances. It emphasizes that creating productive, profitable strategic alliances requires more than just identifying clear goals, conducting due diligence, securing contracts, and establishing operating processes. It is important to understand your business reality before choosing alliance partners. The strategic alliance strategy should support your vision, mission, and business goals. Understanding your objectives, position, competitive landscape, strengths, limitations, competencies, and capabilities helps determine if an alliance is more sensible than acquiring a company or building capabilities internally. The document then outlines nine steps to create value in a strategic alliance: 1) define the value proposition, 2) segment customers, 3) customer relationships, 4) channels, 5) revenue

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    14 views11 pages

    Meet 14 Akuntansi Manajemen Strategik: Creating Value Through Strategic Alliances

    Uploaded by

    Asri Wulandari
    This document discusses the process of creating value through strategic alliances. It emphasizes that creating productive, profitable strategic alliances requires more than just identifying clear goals, conducting due diligence, securing contracts, and establishing operating processes. It is important to understand your business reality before choosing alliance partners. The strategic alliance strategy should support your vision, mission, and business goals. Understanding your objectives, position, competitive landscape, strengths, limitations, competencies, and capabilities helps determine if an alliance is more sensible than acquiring a company or building capabilities internally. The document then outlines nine steps to create value in a strategic alliance: 1) define the value proposition, 2) segment customers, 3) customer relationships, 4) channels, 5) revenue

    Copyright:

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    of 11

    Meet 14

    Akuntansi Manajemen Strategik


    Creating Value Through
    Strategic Alliances
    Learning Lessons
    Faktanya adalah bahwa menciptakan aliansi strategis yang
    produktif dan menguntungkan membutuhkan lebih dari sekadar
    mengidentifikasi tujuan yang jelas, melakukan uji tuntas,
    mengamankan kontrak, dan menetapkan proses operasi. Sangat
    penting bagi Anda untuk melihat realitas bisnis Anda sebelum
    memilih mitra aliansi. Kembangkan strategi aliansi Anda untuk
    mendukung visi, misi, dan tujuan bisnis Anda. Memperoleh
    pemahaman menyeluruh tentang tujuan Anda, posisi dan lanskap
    kompetitif, kekuatan, batasan, kompetensi, dan kapabilitas
    membantu Anda menentukan apakah aliansi lebih masuk akal
    daripada membeli perusahaan atau membangun kapabilitas
    secara internal.
    Proses Penciptaan 9 Nilai
    1. Tentukan Proposisi Nilai
    2. Segmen Pelanggan
    3. Hubungan Pelanggan
    4. Saluran
    5. Arus Pendapatan
    6. Aktivitas Utama
    7. Sumber Daya Utama
    8. Kemitraan Utama - Eksternal – Internal
    9. Struktur Investasi / Biaya
    1. Define the Value Proposition 2. Customer Segments

    Name the Joint Solution Identify the


    What is the Joint Value vertical/industry/ideal
    Solution and what does it customer profile, market
    do? size, location (local,
    List of benefits/features to national, international,
    support key proposition global)
    5. Revenue Streams 6. Key Activities

    Describe all the different ways Not all things are equal – what are
    both companies are going to the top 10 activities you must
    generate revenue from this execute in order to gain
    alliance? acceptance, momentum and
    What’s the break even analysis? velocity for this alliance? (You and
    What is the proposed revenue Partner)
    structure between the partners? What is the timeline to perform
    (including influence/referral each activity?
    revenue, rev share…) Who is on point?
    How will the revenue be divided Any barriers or obstacles to getting
    up between the partners? those done
    Equally, based on investments…. Timeline for Approvals, Agreement,
    Pricing strategy Internal training
    7. Key Resources 8. Key Partnerships – External – Internal

    Identify the internal and External: Do we need 3rd Party


    external resources Implementors, additional solution
    needed – resources may components, resellers for different
    include: human locations (local, national, global),
    resources, financial outside subject matter experts and/or
    resources, industry expertise, industry analyst
    knowledge/expertise endorsements…?
    (product, legal, finance, Internal: Do we have the buy-in from
    SMEs/industry) the key stakeholders: executives, sales,
    marketing, products, delivery, legal and
    finance?
    9. Investment / Cost Structure

    How much money are you going to


    need?
    Use of funds and assumptions
    Investments of each partner
    (factoring in: people, technology, IP,
    knowledge and expertise, marketing
    and sales, delivery, customer base,
    customer access….)
    Forum, Tugas, dan Video
    • https://www.youtube.com/watch?v=g6UdB0f7zzg
    • Strategic Alliances and how they can help you grow your business
    from Savaras Ali
    • Apa yang anda ketahui tentang Key Resources
    • Jelaskan tentang Key Partnership (Internal and External)

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