BBA-8N

B2B Marketing

Group Members:

1-Hamza Bilal
2-Qamar Anwar
3-Maliha Arif
4-Mahnoor Manzoor

Project Proposal:

After conducting a thorough study on several B2B marketing businesses, we have decided that our final
project will be based on B2B marketing among JS Bank with Careem and PMYBL (Prime Minister Youth
business loans). Following are the insights of B2B marketing between JS bank with Careem and PMYBL:

 Careem’s any captain who successfully completes 120 rides could apply for the PMYBL of Rs.
1million through JS Bank.
 The loan has to be returned in a time period of 5 years (12 installments yearly).
 The loaned amount must be used to purchase a car through JS Bank dealerships.
 The car must be registered/used on Careem.
 The first year installments will go directly to JS Bank while the other 4 years installments will be
shared among JS Bank and KIBOR (Karachi Inter Bank Offering Rate).

We will be working on this project in detail. Our main purpose is to add value to this B2B marketing of JS
Bank with Careem and PMYBL. We are going to learn the most out of this project and our project will
definitely help JS Bank and Careem to make their business better in many possible ways.