BHM 6183 HOTEL AND RESORT MANAGEMENT

ASSIGNMENT
ASSIGNMENT TOPIC:

INSTRUCTION
1. Assignment must be completed in A4 size report writing.
2. Each student is required to submit a group report that consists of topic conducted
MINIMUM 1000 words.
3. Mode: Individual
4. Form of submission: Submit the article (SOFTCOPY) with the assignment cover.
5. Prepare a PowerPoint Slide for presentation.
6. Date of Submission: 15 DECEMBER 2020 (Tuesday) DURING CLASS.
** If you have any difficulties in submitting the assignment according to the date
given, please come and discuss with me.

From this assignment, students will be able to:

LO1 Explain then key principles of management.
LO3 Classify hotels and restaurants in terms of their ownership, affiliation, and levels of
service.

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BHM 6183 HOTEL AND RESORT MANAGEMENT

QUESTION:
• You are required to choose one of the resorts in Malaysia. Make a report about
their background, organization structure, their facilities, and explain how you can relate
the resort with 7P’s of marketing mix.

You may refer 7P’s of Marketing Mix on this link:

https://www.marketing91.com/service-marketing-mix/

Content in your report should include (but not limited to):

i. Background of the company (name, logo, etc)
ii. Organization chart (if any)
iii. Facilities
iv. 7P’s of Marketing mix
v. Conclusion
vi. Appendices (resort photo, etc)

Format:
 Cover : White with ALFA logo
 Font : Arial – 11 @ Times New Roman – 12
 Alignment : Justify
 Page number / Table of Content

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BHM 6183 HOTEL AND RESORT MANAGEMENT

ASSESSMENT:
Report will be evaluated based on the rubric attached.
Name: ____________________________

Matrix No.:________________________

Attribute Poor Below Satisfactory Good Excellent Score

Average
Originality Just cut and Minimal effort Modifications Shows effort High
(30 marks) paste to indicate into ‘own’ effort of producing evidence of
originality originality original work.
work Due credit
given to
original
source
5 10 15 20 30
Content Inability to Not enough Acceptable The content is Very
Richness (30 synthesize point of effort more than competence
marks) argument adequate
5 10 15 20 30
Flow of ideas Shoddy work Not well Evidence of Good linkage Very well
(20 marks) planned linkage between thought out
between points points of
of argument arguments
1 5 10 15 20
Writing style Poor Poor Uneven Simple and Good
(10 marks) expressions command of easy journalism
and full of language
jargons

2 4 6 8 10
Grammar Full of Too many of Acceptable Minimal No
(10 marks) grammatical grammatical level of grammatical grammatical
error error grammatical error error
error

2 4 6 8 10
Total
100 marks
100

NOTE: Penalty for the late submission will be applied.