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Textile Products & Sourcing IDM: Jury Submission Faculty-Dr. Neha Singh
Textile Products & Sourcing IDM: Jury Submission Faculty-Dr. Neha Singh
IDM
JURY SUBMISSION
FACULTY- DR. NEHA SINGH
PREPARED BY:
AVINASH SINGH
NISHANT GUPTA
VICTORIA’S SECRET
INTRODUCTION
Victoria's Secret is an American retailer of women's wear, lingerie, and beauty products. It is
a subsidiary within the publicly traded Limited Brands company. Limited Brands also owns
Baths and Body Works, Pink, La Senza, and Henri Bendel. Victoria's Secret is the largest
segment in Limited Brands and has over $5 billion in sales. Victoria's Secret is known for
their annual fashion show and their catalogues.
Roy Raymond founded Victoria's Secret because he felt embarrassed when shopping for
lingerie for his wife in a department store. Victoria's Secret stores are meant to create a
comfortable environment for both men and women with wood-paneled walls, Victorian
details, and helpful sales staff. Instead of racks full of lingerie with every size, the first
Victoria's Secret stores featured single styles hung on the wall in frames. Victoria's Secret
follows trends similar to other fashion apparel companies and produces garments relating
to different seasons. Their products mix fashion with basic necessities, which ensures
profitability because new styles come out several times a year. Each style comes in various
colors and prints.
Source: Supply Chain Strategies in the Apparel Industry: The Case of Victoria's
CONCEPT-TO-MARKET
Concept-To-Market defines the path of all the activities involved in taking an idea from the
point of conceptualization to the point of delivery to a store. The process is very detailed
and well defined. A few key steps are described below from a high-level standpoint. The
process starts with identifying a void in the market and sizing it. For example, in the case of
Pink', the company decided to go after the young and casual customer. One of the reasons
was the considerable profit pool that could be tapped and the other was the potential
future competition arising from this category.
The next step involves pre-production or the development of prototype to see the range of
merchandise that would address the life-style in mind. After the pre-production is done, the
sourcing team takes responsibility for manufacturing enough products for the purpose of
testing in stores. A store test is planned in number of stores, ranging from 5 to 50, and the
results are read. As test results come in, typically, a number of iterations are required before
the product is launch-ready. Finally, the production orders are placed with the Sourcing
team and the product is delivered to stores with the help of the Logistics team
Source: Supply Chain Strategies in the Apparel Industry: The Case of Victoria's
Trims
Sourcing Components
1. Fabric Sourcing
Fabric is the most important component of the garment and constitutes 70% of the total
raw material required to make a garment.
Primary Fabric Details
Minimum Order Quantity is the smallest order quantity that is required by the supplier to
run make the order at the agreed upon rate. If the order is placed below the MOQ then
feasibility is checked and revised rates are submitted which are often sampling rates.
MOQ in this order is 3000 metres.
Orde date – 1st dec Completion date – 29th Jan Total Quantity – 51,975 metres
Assuming per day production is 1500 metres per day and the output starts from the 25 th day
(in 25 days supplier arranges yarn, sets machine and plans his output) & 2 machines are
planned, then TNA is as per below details:
*FOB or first of bulk fabric will be sent by the supplier on 26 th dec, so as the brand can check
and test the fabric as per their requirement.
2. Trims Sourcing
Trim is often the forgotten category in the manufacturing process. Fabric accounts for
60%–70% of garment FOB cost while trim accounts for 10%.
Vendor
selection as
per past Initials After approval
Trim quality
Trim Sheet perfomances received from bulk order
sent to
Preparation and current supplier for confirmation
supplier
negotiations approval and PO issued
of best price
and lead time
Figure 4 Trim sourcing process
Trim Sheet of the garment
Shrinkage of tape
Strength
Fibre content
REFERENCES
Fashion Merchandising
https://www.slideshare.net/nitinkr10/time-and-action-calendarbuyingprocess