Before You Start: Create A List For Your SMS Campaigns

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Before you start

 Ensure that SMS has been enabled through your App Center (the plus sign
in the top menu of your account) and that the contacts you would like to
send your SMS campaign have a mobile number saved in your Sendinblue
database.
 The mobile number must be saved in the column (attribute) labeled as SMS.
If your contacts are located outside of the United States, their mobile
number must include the appropriate country code prefix.
 For more information on how to create an SMS List, please read
this tutorial: Create a list for your SMS campaigns.

Step 1: Create Your Message


To get started with your SMS campaign:

1. Go to the Campaigns tab, 
2. Select SMS
3. Click on Create a SMS Campaign.
4. Enter the name of your campaign. This name will only be visible to you (not
your recipients).
5. Personalize the name of the sender using up to 11 characters.
6. Add the content of your message in the SMS Message field. An SMS message
can have up to 160 characters including 'space' and 'enter'.
For SMS messages above 160 characters, the length of 1 SMS message
changes to 153 characters. For example, if your message has 320 characters,
your campaign will be sent as 3 SMS messages (153+153+14 characters).

7. Once your message has been created, you can send an SMS test (if desired).
The SMS test will be deducted from your SMS credits. Sending a test is optional
and not required to send your campaign.
🇺🇸  Notes for SMS sent to the US: 

 To comply with applicable US laws, always include this phrase in your first
SMS message to contacts in the US:
[Your Company Name] Alerts. [#] msg/mo. Reply HELP for help, STOP to
cancel.  Msg&Data rates may apply. Replace [Your Company Name] with your
company name and replace [#] with the number of SMS messages you expect to
send to your contacts each month.
 It is not recommended to include URL shorteners (like bit.ly or tinyurl) in SMS
campaigns sent to US contacts. This may affect the deliverability of your
campaigns and result in hard bounces.

🇬🇧  Note for SMS sent to the UK: there is no specific restriction.

🇲🇾  Note for SMS sent to Malaysia: Each SMS message has a 153-characters
limit. Due to mandatory regulations by their local government, RM0.00 will always
be added to the message body.

❗️Important
To know the restrictions for your country, please check the help page of our SMS
provider. 

Step 2: Choose Your Recipients


In this step, you can choose the list(s) of contacts that you wish to send your SMS
campaign to.

You can also "Apply a Filter" or an "Exclusion List" to target a specific segment of


contacts.

Reminder: The list(s) that you choose must include your contacts' mobile number
in the SMS field. If your contacts are located outside of the United States, their
mobile number must include the appropriate country code prefix.

Step 3: Schedule Your Campaign


You can review your campaign and customisations before scheduling your
campaign. Next, choose whether to send your campaign immediately, or schedule a
date and a time to launch it in the future.
Please note that mobile carriers do not allow sending SMS marketing messages
between the hours of 10 p.m. and 8 a.m. on Sundays and holidays. Be respectful of
your contacts and avoid sending SMS marketing messages late in evening.

SMS marketing campaign.

Step 1: Ask Permission


In order to receive high open rates, your customers must want to receive your
text messages. By asking permission, you are allowing for an opt-in decision.
Your client-base will not feel as if you are being invasive since they have
chosen to participate in your marketing campaign.

Step 2: Short. Simple. Sweet.


People these days are on-the-go and crave convenience. Nobody wants to
read a long, lengthy text message that separates into more messages and
makes your phone buzz three times while you are in a meeting. The faster
you get to the point of your message, the better.

Use caps sporadically for keywords such as, OFFER, SALE, DISCOUNT,
EVENT, or RSVP. Eliminate the use of acronyms that are not widely known.
Remember, your main objective is to communicate effectively to your clients
by giving them important information that they will understand for your text
message marketing campaign.

Step 3: Focus on Exclusivity


This is one of the biggest advantages in using a SMS marketing campaign.
You want to make sure that the information offered through mass texting is
unique and unattainable to those who aren’t subscribed. Likewise, this
information should not be able to be found on any other media platforms or
mediums.

Step 4: Understand Timeliness. Frequency is Key.


Using SMS gets your message seen. Testing different times when sending an
SMS messages will help you understand the best time your audience
responds. For example, if hosting a webinar you may want to send out a
reminder text 30 minutes prior in order to increase attendance.  If you are
planning an event or hosting a sale, send your subscribers a text message the
night before or the day of the event. Your audience will easily forget if the
message was sent a week prior to the event. Along with timeliness comes
frequency.

You don’t want to spam your customers, however, you don’t want them to feel
neglected either. Daily messages cause subscribers to stop engaging or to
opt-out altogether. A general rule with SMS marketing campaigns is to follow
a 4-6 messages a month, or 1-2 messages a week maximum. Less is more.
Prioritize consistency to sustain the loyalty of your customers as well as
increase business.

Step 5: Integrate With Other Marketing Strategies


If you are popular on a social media page or have your own website, share
the opportunity of opting into exclusive deals or information your business has
to offer. When creating these SMS messages, you can also provide a link to
your social media page(s) or website. Doing this broadens your audience
because you are expanding your marketing campaign through various
mediums, and therefore, potentially reaching more customers.

Step 6: Analyze Your Results


It is crucial to have an integrated system that provides feedback and statistics
about your marketing campaign. This also gives the opportunity to try new
things and experiment different time schedules, etc. Compare different
outcomes and formulate the best approach that drives the most results.

https://app2.simpletexting.com/sign-up/

https://www.fast2sms.com/

https://www.bitrix24.com/prices/not

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