Invitation for opening exclusive showrooms

Kent Shoppé 
 About Kent

We are a 21st century healthcare products company with a vision for making the world a healthy and a
happy family. Our mission is to produce innovative healthcare products that purify the water we drink,
the food we eat and the air we breathe, thus help people live healthier. For us, bringing healthcare
products to you, is more than just a business, it is a passion. In fact, the most prominent purpose of
our existence.
Pioneer in bringing revolutionary Reverse Osmosis (RO) technology to India for the first time, Kent
started its operations from Noida, India in 1999. Despite a humble beginning, today Kent is a strong
organization with offices spread across India. Most importantly, today Kent has lakhs of satisfied
customers to its credit in India and worldwide.
Our product philosophy is unambiguous. We help people attain the biggest and the most precious
wealth called 'Perfect Health', which is duly reflected in our vast range of healthcare products.
 Exclusive KENT Shoppé

• The Brand
– The equity and brand value of KENT is known to all. Kent is today a
household name and instills confidence in the minds of consumers. It is
among the fastest growing brands in India.
• Diverse range of products
– To honour the FAITH & TRUST reposed in us by our customers, we have
developed a diverse range of healthcare products which delivers value
and care to our customers. A dedicated display and demonstration
area will boost their confidence and convince the customers to take a
positive decision.
• Customer Focus
– Over the years Kent has evolved into a multi-faceted company.
– The customer focused philosophy of our company has carved a
permanent place in the hearts and minds of Indians.
 Responsibilities of the Franchisee
• Showroom will be operated by the franchisee.

• Showroom will be owned / rented by the franchisee.

• Area of the showroom should be min. 250 sq.ft. to 500 sq.ft. or above.

• Location – Main / prominent market and a good location in the market.

• Franchisee will do all the interiors as per the design provided by Kent
(Cost of the interiors will be paid back by Kent in 36 equal installments).
• Franchisee should have sufficient stock of all the products to offer for sale
off the shelf.

Contd…..
 Responsibilities of the Franchisee (contd)

• Franchisee should actively participate in the enterprise to ensure the

targeted sale. He should have the capacity to monitor the sales
people.
• Franchisee should ensure a godown adjoining the store or at any
another convenient location to stock the goods.
• Products to be marketed and displayed at the showroom.

• Franchisee will sell directly to the customers only & will not get
involved in any distribution.
• Franchisee will sell only KENT brand and will not display or sell any
other product other than the KENT branded products.
 Responsibilities of Kent
• Kent will provide backlit dealer boards.
• Kent will provide product dummies (where ever feasible) or
products for display at 50% concession.
• In-shop promoter & 2-3 sales executives will be provided by Kent.
The in-shop promoter will give demonstrations in the shop and
sales executives will do direct marketing & visit customers as well.
• Name of the shoppé will be advertised in all print media and
newspapers.
• Kent may forward all incoming enquiries from that area to the
franchisee.
• Servicing will be provided by Kent or authorized dealers.
Alternatively, a technician will be provided, (management of the
technician to be done by the franchisee).
• Installation will be provided by a Kent authorized representative.
Alternatively, cost of one installation specialist will be provided by
Kent.
 Performance Expectations

• KENT expects the showroom to do a minimum sale

of Rs.10 lakhs per month of all products put
together, which is likely to go upto Rs.15 lakhs and
above by the end of 1st year.
 Profitability

• There is approx 20% margin for the franchisee. On a

sale of Rs.10 lakhs per month, a margin of Rs.2 lakhs
per month will accrue. Net profit after rent /
operating expenses will be in the range of Rs.1 lakh
per month to begin with and is likely to grow further.
 Servicing And Installation

• The service & installation will be done by Kent but if

the franchisee so desires, the same can be provided
by him and Kent can reimburse a fixed amount for
the same. In this business model, the franchisee will
earn from the sale of spares as well as servicing
income in future.
 Expected Investment

• The franchisee is required to bear the entire cost of interior

designing.
• The cost is expected to be Rs. 1200/- per sq.ft. amounting to
around
• Rs. 5 lakhs. This cost will be reimbursed to the franchisee in
36 EMIs by Kent.
• Sales will be on cash and carry basis.
• Franchisee is required to invest an amount ranging between
Rs. 5-10 lakhs to maintain the adequate stock.
 Conditions of operations

The Franchisee is required to undertake to do the following:

• To personally supervise and monitor the staff and operate the
showroom.
• To provide and utilize a showroom for exclusive use of Kent
products only.
• To bear the entire running cost of the shop.
• To maintain adequate stock of Kent products.
• To maintain a separate godown near the shoppé or at a convenient
location.
• To operate the shop for a minimum period of 36 months from the
date of operation.
• To follow all the rules and regulations of the Kent Shoppé.
• To sell directly to consumers only and not distribute Kent's
products to retailers/resellers.
 How to Apply

• You can also download the form from

www.kent.co.in or call 1800 100 1000
• Visit website www.kent.co.in to fill online application
form.
 Shoppé Proposals Invited for

STATE CITIES
Punjab Chandigarh, Ludhiana, Amritsar, Jalandhar, Bhatinda, Patiala
Haryana Panipat, Rohtak, Hissar, Ambala
J&K Jammu, Shrinagar
Rajasthan Jaipur, Udaipur, Ajmer, Kota
Uttar Pradesh Noida, Lucknow, Kanpur, Allahabad, Banaras, Aligarh, Meerut, Agra
Uttrakhand Dehradun, Haldwani
Gujarat Ahmedabad, Baroda, Surat, Rajkot
Madhya Pradesh Bhopal, Gwalior, Indore, Jabalpur, Raipur
Maharashtra Mumbai, Pune, Nagpur, Nasik, Solapur, Kolhapur, Goa
Karnataka Bangalore, Mysore, Mangalore, Hubli
Andhra Pradesh Hyderabad, Vishakhapatnam
Tamil Nadu Chennai, Madurai, Coimbatore
Kerala Cochin, Thiruanantapuram
Bihar/ Chattisgarh/ West Patna, Ranchi, Jamshedpur, Kolkata, Durgapur, Asansol, Siliguri,
Bengal/ Assam Darjeling, Guwahati
 KENT Product Range For Display & Sale

• Kent Technology RO Water Purifiers

• Kent UF Gravity Water Purifiers
• Kent UF Tap Water Purifier
• Kent Ozone Air Purifiers
• Kent Ozone Vegetable & Fruit Purifier
• Kent Automatic Water Pressure Boosting Systems
• Kent Automatic Water Softeners
KENT Technology RO Water Purifiers

The ground-breaking Computer

Controlled Kent Technology combines
best of both RO and UV, while
eliminating the limitations of a single
technology.
– RO: Removes even Dissolved
Impurities like Arsenic, Rust,
Pesticides, Fluorides etc. besides
removing Bacteria and Viruses.
– UF: Removes Bacteria and Cysts.
– UV: For double purification, totally
kills remaining Bacteria and Viruses.
– TDS Controller: Maintains essential
Natural Minerals in the purified
water by adjustment of TDS.
Wall Mounted RO Water Purifiers

Features
• High purification capacity of 15
ltrs/hr.
• High capacity storage tank with
purified water level indicator.
• Computer controlled operation
with Filter Change Alarm and UV
Fail Alarm.
• Elegant design with transparent
cover
Wall Mounted RO Water Purifiers (contd)

Features
• 8 litre transparent storage tank, which is
detachable and easy-to-clean
• Food grade, non-breakable, transparent
ABS plastic construction
• High purification capacity of 15 ltrs/hr.
• LED indicator for power and purification
display.
• Computer controlled operation with
Filter Change Alarm and UV Fail Alarm.
Under The Counter RO Water Purifiers

Features
• Transparent cover for protection of
components.
• Equipped with hydrostatic tank.
• High purification capacity of 15
ltrs/hr.
• Computer controlled operation with
Filter Change Alarm and UV Fail
Alarm.
Under The Counter RO Water Purifiers (contd)

Features
• Elegant water-proof design.
• Equipped with hydrostatic tank.
• High purification capacity of 15
ltrs/hr.
• Computer controlled operation
with Filter Change Alarm and UV
Fail Alarm.
 KENT UF Gravity Water Purifiers

• The all new range of UF based gravity water purifiers

Kent Gold+ Kent Gold Kent Gold Optima Kent Gold cool

Their unique multi-stage purification system removes Bacteria & Cyst

and makes water purer than boiled water.

Contd…..
KENT UF Gravity Water Purifiers

Features
• Work on the principle of 'Gravity Purification'. Need
no electricity.
• Besides Bacteria, they also remove Cyst, a deadly
pathogen, which is not removed by other non-
electric water purifiers.
• As compared to other water purifiers, do not
require use of chemicals like Chlorine, Bromine or
Iodine as they use a Unique UF Membrane.
• High grade, non-breakable plastic.
• No need to spend time, effort and money to boil
water for purification.
• No need to connect to tap. Raw water can be easily
filled manually in the purifier.
 KENT UF Tap Water Purifier

Now brush your teeth with Bacteria-free water

Every morning when we brush

our teeth or gargle or splash
water on our face and eyes, we
expose ourselves to countless
Bacteria and germs breeding in
the overhead tank.
Presenting Kent Tap Water
Purifier - it removes Bacteria and
other harmful germs from tap
water and provides safe water.

Contd…..
KENT UF Tap Water Purifier (contd)
Features
• Makes tap water Bacteria
and Cyst free.
• Must for wash basins to
ensure bacteria-free
• water for brushing, gargling and eye-splashing.
• Ideal for kitchen sinks to get bacteria-free water
for washing vegetables/salads.
• Provided with accessories to fit on various types of
taps.
• 3-mode, water selection lever to provide 'Pure
Water', 'Unfiltered Straight' or 'Unfiltered Spray'.
• Water purified by granular activated Carbon and
UF Membrane.
• Easily fits on all types of wash basins/taps.
KENT Ozone Air Purifier
As pure as air can be.

The quality of air we inhale has a

direct impact on our health. But
the air around us is seldom pure.
It often includes dangerous
substances such as Microbes,
Odours, Gases, Chemical Fumes
and Particulates. All these
suspended substances make the
air unhealthy and put our health
to great risk. Therefore, we need
an air purifier to eliminate these
impurities and purify the air that
we breathe.

Contd…..
KENT Ozone Air Purifier (contd)

Features
• Remote controlled wall-mounted Ozone air purifier
as well as table top model.
• Produces nature friendly ozone gas that is
forcefully spread through a fan.
• It cleans air, inhibits bacteria growth and prevents
the spread of viruses & harmful germs.
• Freshens up your room and removes unpleasant
odour.
• Oxidizes and disinfects chemicals/gases/cigarette
fumes from the room.
• Ideally suited for air purification in bedrooms &
toilets.
KENT Ozone Vegetable & Fruit Purifier
Remove harmful chemicals, insecticides & germs from
Fruits, Vegetables & Meat

Almost all of us wash fruits, vegetables and

meat before preparing a salad, consuming
them raw or cooking. But, seldom we
realise that this is not enough. Fruits,
vegetables and meat come to us after they
are subjected to extensive use of
insecticide, pesticides and other harmful
chemicals. Rinsing them with mere tap
water does not wash away their residual
traces. As a result, we end up exposing
ourselves to the adverse effects of these
chemicals.

Contd…..
KENT Ozone Vegetable & Fruit Purifier
(contd)

Features
• Most effective in cleaning residual
traces of insecticides, pesticides,
farm chemicals and parasites
invariably stuck on the surface of
fruits and vegetables.
• The Ozone Vegetable and Fruit
Purifier produces Ozone Gas which
has the exceptional power of killing
Bacteria and Viruses.
• Acts as a sterilizing agent and
eliminates Pesticides and Fertilizers
from vegetables, fruits, seafood and
meat, making them safe for human
consumption.
KENT Automatic Water Softener
Enhance the quality of your water. Turn hard
water into soft water.
With increasing use of ground-well water
and water level going down day by day,
the concentration of dissolved Magnesium
and Calcium in water is increasing rapidly.
As a result the water is getting hard. Use
of hard water leads to problems like dry
and itchy skin after bathing, scaling and
corrosion on expensive bathroom fittings,
reduced lather leading to higher soap
consumption, stiff, rough and dirty clothes
after washing, sticky hair after washing as
well as hair loss and chalky white spots on
utensils and cutlery.

Contd…..
KENT Automatic Water Softener (contd)
Features

• Makes hard water soft by exchanging Calcium and Magnesium

ions with Sodium (by use of table salt)
• Use of soft water helps in reducing hair fall, skin protection,
less consumption of soap in washing and makes clothes whiter.
• Utilizes a unique microprocessor controlled valve that provides
automatic operation during the process of regeneration of
Resin (compared to manual by competitors).
• Space saving design - tank housing with brine tank.
• High capacity operation as regeneration can be done number
of times.
• Available in two models, Autosoft 255 (High Capacity) &
Autosoft 366 (Medium Capacity).
KENT Automatic Water Pressure Boosting
System
Enjoy the high pressure, high flow of water
while bathing and washing.

Homes with low water head often experience low

or inadequate water pressure. As a result, the
washing machine takes longer to fill when a
kitchen tap is on, or the bathroom shower sputters
when the dishwasher is on. Fluctuating water
pressure and insufficient flow disrupts the daily
household chores. The solution to this problem
lies in the installation of a water pressure system,
which makes it possible for you to do all your
household chores, at the same time-with
increased flow and constant pressure.

Contd…..
KENT Automatic Water Pressure Boosting
System (contd)
Features
• Designed to pump and distribute water at a
constant high pressure, automatically.
• Saves you from the inconvenience of low water
pressure in shower, washing machine,
dishwasher etc. Enhances the bathing
experience & saves time while washing.
• These automatic and ready to use self priming
boosting pumps fitted with a dry running
protection device are the best choice for
domestic purpose.
• Equipped with a high capacity hydrostatic tank
to ensure long pump life.
• Available in two models, High Flow-1000 &
Medium Flow-100.
 KENT RO SYSTEMS LTD.
A-2, Sector-59, Noida (U.P.) 201309, India.
Call Toll Free 1-800-100-1000 SMS 'KENT' to 53636
E-mail: sales@kent.co.in Website: www.kent.co.in