Strength - CNPf has been known for leading and high quality brands

 branded MARINE segment Century Tuna, 555, Blue Bay, Fresca, Kamayan, Century
Quality, and Lucky 7
 branded MEAT segment. This includes recognized brands, namely Argentina, 555,
Swift, Hunt’s, Wow! Ulam, Shanghai, and Lucky 7
 In 2019, we launched Birch Tree Fortified Choco— our first flavor extension of Birch
Tree Milk Powder, taking advantage of the goodwill and momentum of the brand, and
leveraging on the Company’s extensive distribution network
 Products available in 904,000 Philippine outlets and Available in 78% of All Points of
Sale in the Philippines
 CNPF Products are available in 62 Countries Served 21% of total consumer food service
establishments in the Philippines
Weaknesses – Some of their products especially Swift, and Argentina Products are from New
Zealand and Australia which can be prone to changes in the market and can affect their
operations here in the Philippines and abroad
They only are dominating the Tuna and Corned Beef industry leaving the milk and dairy
products way behind in terms of their product positioning and innovation.

Threats
In 2013, CNPF sourced approximately 65% of its total tin can requirements from a single
supplier. If one or more of CNPF’s suppliers fail to provide raw materials in sufficient quantities
or at satisfactory quality levels, CNPF’s raw material supply and production process could be
negatively impacted. CNPF would be required to meet any consequent supply shortfall through
other suppliers whose prices may be higher than those of CNPF’s original suppliers

OPERATIONAL RISK
Tuna prices have increased in recent years from an average price of US$1,526 per ton in 2011 to
US$1,954 per ton in 2012. Similarly, the Philippine Bureau of Fisheries and Aquatic Resources
imposes a three-month ban on sardines fishing from the beginning of December to the end of
February as part of an effort to ensure a sustainable domestic sardines population and to
encourage responsible production of canned sardines
Birch tree was launched earlier this year with its new product endorser Liza Soberano, with the
tagline “It’s everybody’s milk”. The campaign also aims to promote milk drinking among
members of the family, including millennials.

Economic risk
Mega Global corporation 1995
Tuna prices have increased in recent years from an average price of US$1,526 per ton in 2011 to
US$1,954 per ton in 2012. Similarly, the Philippine Bureau of Fisheries and Aquatic Resources
imposes a three-month ban on sardines fishing from the beginning of December to the end of
February as part of an effort to ensure a sustainable domestic sardines population and to
encourage responsible production of canned sardines

. In particular, for the period ended December 31, 2013, CNPF sourced approximately 65% of its
total tin can requirements from a single supplier. If one or more of CNPF’s suppliers fail to
provide raw materials in sufficient quantities or at satisfactory quality levels, CNPF’s raw
material supply and production process could be negatively impacted. CNPF would be required
to meet any consequent supply shortfall through other suppliers whose prices may be higher than
those of CNPF’s original suppliers