GROUP PROJECT

SEMESTER 1 SESSION 2020/2021

COURSE CODE : MANB1143

COURSE : BUSINESS INTELLIGENCE
PROGRAMME : MASTER OF SCIENCE (BUSINESS INTELLIGENCE &
ANALYTICS)
NO OF GROUP : 3 - 4 PERSONS ONLY
DATE : 3th JANUARY 2021 (SUBMISSION COMPLETE REPORT)
8th JANUARY 2021 (GROUP PRESENTATION)
FORMAT : SOFTCOPY

INSTRUCTIONS TO CANDIDATES:

Member’s Name

Matric No.

Lecturer’s Name Dr. Nilam Nur Binti Amir Sjarif

 MANB1143 BUSINESS INTELLIGENCE (GROUP PROJECT)

Plagiarism
(Excerpt from Item 27, UTM Graduate Studies Rules and Regulations)

1) Plagiarism in academic includes producing thesis, dissertation, project report, article,

coursework and research findings without acknowledging or referring to the original
sources and claiming as one’s own work. It involves the submission of the whole or part of
the work towards a degree.

2) A Student who committed plagiarism will be penalized based upon decision made by the
Faculty Academic Committee.

3) Details of prohibition against plagiarism can be referred to UTM Student Regulations

Book.

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 MANB1143 BUSINESS INTELLIGENCE (GROUP PROJECT)

QUESTION

Theme: COVID-19 risk shaping digital transformation: How is ‘business moment’

performing for more data-driven insights?

In a dynamic and increasingly complex business environment in perpetual motion, decisions are
often ineffective because companies lack data and analytics systems that can reflect the “business
moment”. The business moment can be defined as a transient opportunity for people, data, and
businesses to work together in unique, situationally adaptive ways to create increased value.
Optimizing the potential of a “business moment” calls for an emphasis on continuous intelligence
where technology and processes trigger immediate actions from real-time, analytics-ready data.
This in turn enables the business to feed off continuous, high-frequency, intuitive insights derived
from all data. For data to reflect the “reality” of the business moment, it needs to be real-time and
hyper-contextual, oriented with a correct business view and a use-case-centric focus. The COVID-
19 pandemic has revealed several examples of this requirement. Every organization had analytics-
ready data, but most of them struggled with answering urgent business questions to make necessary
changes in a timely manner. The organizations needed access to and visibility into real-time changes
while also defining new business logic. They also needed the ability to conduct data calculations
that reflected and analyzed the business reality of the moment. This requires real-time data
integration with fast, iterative transformation and continuous ingestion capabilities. The ability to
utilize and analyze data is going to be one of the biggest drivers of business in the future. Given
how data is a representation of information or performance of a business at a specific moment in
time, analyzing it can reveal a wealth of insights. These allow for a greater understanding of what
is happening in the business and how to improve its performance by taking awareness of internal
and external factors that could impact it. Any business that can effectively analyze its data will have
a massive advantage over its competitors as it will be able to adapt to changing trends and customer
demands faster than those that do not have the same insights. Therefore, Business Intelligence
systems of the future will provide answers, not just data. Insights and data stories will be
incorporated in the right format, for the specific user and timing — to support or explain the business
responses provided.

CHOOSE ONLY ONE of organization sector below:

Assume that the chosen sectors want to hire your team (3 - 4 people) to develop Decision Support
Digital dashboard for their ‘business moment’. Towards this project, your team should think
how you can help that sector to improve their ‘business moment’ decision based on business
intelligence and analytics solutions.

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 MANB1143 BUSINESS INTELLIGENCE (GROUP PROJECT)

Therefore, your team need to design and develop the Intelligence Dashboard Decision Support
Digital dashboard for ‘business moment’ to solve a problem. The criteria include:

a) Planned method for implementing, including who needs to be involved, what improvement
methods use for the analyzing the data and etc.
b) Suggested audience for the intelligence dashboard (management, all staff, partners and suppliers)
c) What are the benefits that a dashboard can bring in general (be a specific as you can to that
organization’s business needs)?
d) Design an extended collaboration process of flow of the Decision Support Digital dashboard (brief
explanation)
e) Data sources integration model
f) Develop the Intelligence Dashboard Decision Support Digital dashboard for ‘business moment’
g) Potential challenges in implementing the dashboard ( eg: data quality, data availability etc)

Submission Requirement :
1. Project Report (Word Format) :
a. Title of the project
b. Table of content
c. Introduction (Include Problem Background)
d. Objective
e. Scope
f. Aims/Goal
g. Propose Process Flow / Navigational Structure
h. Source of data (.csv/txt/arff/etc)
i. Result of Analytics (Data mining & text mining)
j. File format (.powerbi + weka/orange3/python/r)
2. Dashboard : Digital Dashboard (powerbi) + Data Mining&Text Mining (weka/orange3/python/r +
data)
3. Group Presentation : Prepare the complete slide and all of the member MUST present.
4. Submit your full report, slide and with all the required sources in (softcopy ( individual submitted
through e-learning

**Note: Compile all the required source and submit using .zip file