5.

1 SOCIAL FORESTRY
During the year 2019, the total wealth generation due to wood
harvest was RS. 32.82 crores for poor and marginal farmers.

The programme focuses on creating

various commercial uses of land for
smallholder farmers through tree -
based farming to earn incomes while
fostering food, fodder and fuelwood
security.
The programme is closely aligned to the
'National Agro - Forestry Policy, 2014,
which emphasis on the improvement of
productivity, employment,, income and
livelihood of farmers.
This initiative has led to improvement in
pulpwood and fuelwood availability in
the states of Andhra Pradesh, Table : Comparison of wood harvest
Telangana, Karnataka, Chhattisgarh and in year 2017-18 and 2018-19. During
Odisha.
the year 2018-19, 1.08 lakh
megatonne of wood was harvested.
In Tripura state, this initiative is also
creating bamboo wood source, which is
most suitable for making incense sticks.

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5.2 e-CHAUPAL SYSTEM
The  platform was launched in June
2000 by ITC.
It is designed to deliver enhanced
value to all farmers in the value SERVICES REACH OUT TO
chain by leveraging Information MORE THAN 4 MILLION
Technology. FARMERS IN OVER
Village internet-kiosks are 35,000 VILLAGES
managed by senior farmers, called
THROUGH 6,100 KIOSKS
"Sanchalaks", who facilitate
SPREAD ACROSS 12
STATES.
information access to other
farmers, in their local language.
.It provides information on weather
forecasts, market prices,
customised knowledge on
scientific farm practices and risk
management.

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5.3 SUSTAINABLE
AGRICULTURE
Table : Comparison of various agricultural
activities in year 2017-18 and 2018-19.
The programme focuses
on strengthening
resilience of small and
marginal farmers to
climate risks by reducing
cost of cultivation,
improving productivity,
and restoration and
replenishment of
depleted natural
resources.
.3.95 lakh acres are
covered under the
programme.
351 Agri Business Centres
arranged agri-credit
linkages and agricultural
equipment on hire.
3,169 compost units were
constructed during 2018-
19, taking the total to over
40,699 units.
The group’s Agri Business
has pioneered the ‘Village
Adoption Programme’.
It covers 250 model
villages in Andhra
Pradesh, Karnataka,
Telangana and Rajasthan.
This initiative is aligned
with Prime Minister
Narendra Modi’s SAGY
(Sansad Adarsh Gram
Yojana) for holistic rural
development.
To strengthen
participation of women in
agriculture, ITC trained
them in agri-related skills
through 368 exclusive
women FFS (Farmer Field
Schools) and promoted
425 enterprises owned
and managed by women.
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5.4 WOMEN ULTRA POOR WOMEN

Empowerment
The programme was initiated in 2014
to provide women with financial
assistance.
This holistic intervention supports
8,900 ultra-poor women to promote
their socioeconomic mainstreaming.
The Programme is operational in 8
districts of Bihar, West Bengal, Madhya
Pradesh, Telangana, Rajasthan and
Assam and has cumulatively impacted
22,700 women.
13,795 graduated women have shown
progress on parameters such as
financial inclusion, literacy, health,
water, sanitation and nutrition, besides
income.

SELF HELP GROUPS

Table* - Figures in the first three parameters
under "Beneciaries" include 6,300 women
from 2017-18 continuing in 2018-19.
Table describes the progress of Ultra Poor
Women.
Out of a total of 3,586 operational SHGs,
400 SHGs were newly formed in 2018-19.
The SHGs together leveraged Rs. 218 lakh
from banks and other formal financial
sources.
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 According to the
table, 72% of the
graduating
women have
tripled their
incomes, earning
more than Rs.
60,000 per
annum from a
Table : Showing the distribution of women
base of less than
according to their income size
Rs. 18,000 per
annum.

FINANCIAL INCLUSION AGRI - ENTREPRENEURS

The financial literacy and inclusion project, Agri-Business Centres (ABCs) were
in partnership with Madhya Pradesh State established to promote sustainable
Rural Livelihood Mission (MPSRLM) and agriculture practices.in Munger district of
CRISIL Foundation, was rolled out in 765 Bihar.
villages across 11 districts in 2019. Economic prosperity of the group and
individual women was observed, which
triggered improvement in their Human
EMPOWERMENT THROUGH
Development Indices (HDI) like access to
LEGAL RIGHTS
quality healthcare, children education,

The “Ab Samjhauta Nahin” - Know Your nutritious meals, savings account and

Rights initiative created awareness on linkage to social security schemes.

legal rights that safeguards and protects Due to this initiative, women have been

women in 115 colleges in Delhi and recognised as 'farmers' unline mere

Gujarat, that directly reaches over 14,000 helpers earlier.

students through interactive workshops.

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5.5 PRIMARY EDUCATION

THE PROGRAMME IS
DESIGNED TO
PROVIDE CHILDREN
Table : Showing the number of
FROM WEAKER
children impacted by programme.
SECTIONS  EDUCATION
The programme is aligned to 'Sarva Shiksha WITH FOCUS ON
Abhiyan', which provides a variety of interventions for LEARNING OUTCOMES
universal access and retention, bridging of gender
AND RETENTION.
and social category gaps in elementary education
and thus improving the quality of learning.
The programme covered 1.15 lakh children in 24
districts of 14 states during 2018-19. Around 6.91 lakh
children have been impacted.

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5.5 PRIMARY EDUCATION
INFRASTRUCTURE SUPPORT AND 199 primary
MAINTENANCE schools and
anganwadis were
The programme strengthened 682 School
provided with
Management Committees (SMCs) to involve in
infrastructure
sustainable maintenance of school
support in
infrastructure being provided by the Company.
2018-19, taking
545 child cabinets were formed and the cumulative
strengthened in all project locations to drive number till
cleanliness and hygienic practices in the date to 1,802
schools. schools.

DIGITAL LEARNING
ITC's partnership with SAP India
on covered more than 7,100
children in 27 government
schools in Andhra Pradesh (AP)
under digital literacy and
software skill development.

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