Mount Sinai Dental Clinic

Digital Audit: The Pros & Areas of Improvement

Regarding Your Internet Presence
Your
Digital Website
None
Instagram

Presence

Twitter
Facebook
Site URL Profile Name Followers

Facebook https://www.facebook.co Mount Sinai Dental

m/mountsinaidentalclinic 217
Clinic
/

Instagram https://www.instagram.com/ mountsinai_dentalc 26

mountsinai_dentalclinic/
linic

Twitter N/A N/A N/A

Youtube N/A N/A N/A .

Pinterest N/A N/A N/A

Snapchat N/A N/A N/A

Website https://mountsinai.wixsite Mount Sinai Dental N/A

.com/dentalclinic Clinic
Pros
Url Customized : @mountsinaidentalclinic

Right Category: Dentist & dental surgery

About section contains business info (Address, Phone, Hours , email
address operation included.)
Call to Action Established

Opportunities to Improve
Fix Website link – Wrong link
Improve the about section message
Create a logo and Professional Timeline Cover
Post Valuable content to target patients.
Post more pictures of patients.
Connect page to an Autoresponder messenger bot (FREE)
Recommendations:

Ask more questions of your fans and create posts to make them engage
Create Promos (really missing on an AMAZING opportunity to build lists, generate top of mind awareness, and more
income ) Try making an offer for FREE. Like Free Cleaning and Check up.

Utilize Facebook's ad platform (Did you know that if you aren't using Facebook ads and you post to your page your post
will only reach 6% of all of the people who like your page? That means a GREAT post will only reach about 125
people)

Try to start posting once a day and be consistent.

Use more VIDEO content. In 5 years consumers will shift more to video consumption as opposed to images/text
No Account Set Up

Recommendations:
Set up page
Highlight your different types of procedures
Exhibit customer transformations
Engage with customers
Push people to website or appointment form
 No Account Set Up

Your
Potential If
You Begin
To
Proactively
Engage

Recommendations:
Create lists of customers, bloggers, industry relations around your area
Engage with posts from customers/social influencers
Use hashtags for brand and target market
Create content that will inform people of your business, images/video, how-tos
Utilize your page for connecting with customers (Customer Service NOT Sales) and
dispersing information about promotions
No Page Currently Set Up
 Observations Recommendations
● Not set up ● Create Page
● No videos related to your business ● Record an informational
series…”Facials w/ Dr. Anderson”
● How-to videos

● No account set up ● No Business account set up

● Could host an account promoting cool ● Could use for recruitment if needed
content for millennials
● More and more adults ages 35+ are
joining snapchat

**Note that 40% of monthly Snapchat users are age 25+**

Web Presence
Website
● Website is good but style needs
to be modernized
● No social media Icons are
present & above the fold
● All necessary information is
present
● Not building an email subscribe
list (Great for appointment
reminders, remarketing,
releasing content, etc.)
Web Presence
SEO Report Card
Web Presence
SEO Report Card

Need to improve on the amount of sites creating links back to your website, blog,
social pages, etc. Need to diversify the types of sites linking back to your site.
Web Presence
SEO Report Card

Need to create more articles to boost Seo rankings.

Web Presence
Web Recommendations
● Modernize website style
● Create an email subscription funnel on your website
● Claim outstanding listings/update current listings on review and listing sites (Over 50+
popular sites still needing your info)
● You want ALL sites to show the EXACT same information regarding NAP (Name, Address,
Phone Number)
● Need to focus on building relationships with writers, bloggers, PR agencies, social
influencers, etc.
● Also need to focus on building site, social accounts, and relationships locally for SEO (Show
up in Google, Yahoo, and Bing search results)
Comprehensive Review
Recommended Platforms (MUST HAVES): Facebook, Instagram, Youtube, Twitter, Pinterest
1. Post RELATIVE content more frequently on all platforms (Ask questions)
2. Get more active on Facebook/Instagram (Ads, engagement with customers, etc.)
3. Engage with followers comments, pictures, posting questions, reviews etc.
4. NEED to run promotions/offers/discounts
5. Take advantage of social influencers
6. Upgrade website to modern design and user interface and get a domain to be professional.
7. Optimize websites for SEO (Needs work with OFF-SITE SEO)
8. Need to have someone managing social listening campaign to engage with customers who
talk/post about you
Comprehensive Review
10.Work on email subscribe sales funnels and drip campaigns
11.Need a MUCH better presence on Instagram
12.Ultimately consider hiring someone or an agency that will be able to handle things like...
● Social media content development/dissemination
● Social media ad spend
● Social Media Listening
● Email Marketing
● Website sales funnels
● SEO
● Brand Storytelling
Overall you have an OK online presence but there is A LOT that can be done to make you known as
the BEST Dental Clinic in Your Area.

Your business is at a stage where you really need to consider hiring a Social Media Manager that can
manage ALL of your internet marketing efforts under ONE ROOF. Im a Social Media Specialist and I’ve
worked with a lot of businesses already. I usually charge about P5000 for an audit such as this but I’ll
give it for free.

If you have any questions at all, please don't hesitate to contact me.

Regards,
Albert Hinkle
C: 09566346104
coachalberthinkle@gmail.com
https://www.facebook.com/alberthinkleofficial