MARKET

Jan 2015 unit sales in Land Rover North America = 5,281 = ca 60,000 annual units (US only)
Jan 2015 unit sales in Jaguar NA =1,266 units = 15,000 annual units (US only)
Mercedes AMG unit sales = 11,303 (US only)
Aston Martin annual sales = 4,000 units (global)
Rolls Royce annual sales = 3,630 units (global)
Porsche 911 annual unit sales = 30,000 (global)
Porsche Cayenne annual unit sales = 84,000 (global)
Bentley annual unit sales = 10,120 (global)
Ferrari annual unit sales = 6,922 (global)
Lamborghini annual unit sales = 2,100 (global)
BMW 5 Series annual sales = 367,000 units (global)
MNW X1 annual sales = 161,000 units (global)
BMW 6 Series annual sales = 27,687 units (global)

Grand Total of “luxury”= 5m a year. This is our market.