END TERM EXAMINATION

MBA TERM V
XAVIER INSTITUTE OF MANAGEMENT, BHUBANESWAR (XIMB)
COURSE: PRODUCT AND BRAND MANAGEMENT

Duration: 2 hours Max Marks: 30

QUESTIONS-CUM-ANSWER SHEET

Write:

Name:_______________________________________________________________

Roll No:

Instructions

A. This is an open book examination. Along with the text book, up to 500 pages in any form (other
book, notes, handouts etc.) are also allowed.
B. Read the questions carefully.
C. All the questions are compulsory.
D. Questions are self-explanatory. In case of multiple interpretations, make your assumptions and
write the answers. No clarifications shall be offered in the examination hall.
E. Leave answer sheets at your desk while leaving the examination hall.
F. This paper is questions-cum- answer sheet. Write only in the designated space of
descriptive section (Page side number 2-3 for q1, 4-5 for q2, 6 for q 3, and 7 for q4).
Any deviation from this shall lead to negative marking.
G. Any malpractice shall lead to zero for the end term component.
H. No additional sheets for writing the answers are permissible.

Space for remarks in case of norm/rule-violation

Remark:
_____________________________________________________________________________

_____________________________________________________________________________

Signature:_________________________________________________ Date:

Signature:_________________________________________________ Date:

1
Q1 . Go through the enclosed case ‘Saregama India Ltd.: Repositioning the Value Proposition’. Write
answer to the case question how to balance growth engines for Saregama.
Max Marks: 10
Space for writing answer to Q1

2
Space for writing answer to Q1

3
Q2. Suggest what kind of branding strategy will be required? Draw the brand key for Saregama and
detail it out.
Max Marks: 10
Space for writing answer to Q2

4
Space for writing answer to Q2

5
Q3. Saregama India Ltd. needs to define its value proposition canvas (VPC). Draw a small sketch of
VPC for Saregama using framework of value proposition design. Max Marks: 5
Space for writing answer to Q3

6
Q4. Saregama India Ltd. needs to define its Business Model Canvas (BMC). Draw a small sketch of
BMC for Saregama.
Max Marks: 5
Space for writing answer to Q4