Google Analytics Reveal Surprising Bitcoin Demographics 20/4/20 23:35

Google Analytics Reveal Surprising

Bitcoin Demographics
We already know that the average Bitcoin user is a millennial
male, but by studying Google analytics, Coindance uncovered a
few more Bitcoin demographics that you may not have been
aware of.

Bitcoin Demographics From Google Analytics

According to Coindance stats collated from Google Analytics data, Bitcoin

users actually share some fairly common interests and affinities.

The long and the short of it? They have pretty dull lifestyles. It’s not too
surprising that the most common interest among most bitcoin users was
financial services and investing. That’s followed by software design and
financial services once more. But this time (perhaps more surprisingly)
coming from banks.

Beyond computers, software, and financial management, Bitcoin

demographics confirm that users are pretty much the geeks in T-shirts we
suspected they were. Apart from the 2.14% who are interested in dating
services of course.

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When it comes to affinities, it’s rather obvious that these should go hand in
hand with interests. Most Bitcoin users refer to themselves as “avid
investors” and “technophiles”.

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However, there are a few travellers, movie lovers, and political enthusiasts
thrown into the mix too. It seems that even Bitcoin addicts need time off
every now and again.

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Most Bitcoin Users Are Male Between 18 to 45

Bitcoinist reported earlier this month that female engagement with Bitcoin
was at an all-time high. But it was hardly a cause for celebration. After all,
more than 90% of Bitcoin users are still male. And a lot of them, at 9.34%
are barely out of high school.

Making up the lion’s share of users, Bitcoin demographics show that

almost 50% are millennial. Some 28.33% are between 35 and 44, but we’re
hardly talking about silver-haired boomers here. Just 1.43% of Bitcoin
users are over 65.

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Seeing as Google analytics was the source, you’d expect the majority of
browsers to use Chrome. However, it’s hard to believe that just 1.76% use a
privacy browser like Opera. But who’s to argue with the data?

Despite Google getting plenty of pushback, Chrome is still the number one
browser for 62.46% of Bitcoin users. Although that number in itself is
significant.

When you consider that Google has over 90% of the global market share
when it comes to search engines; at around 60%, Bitcoin users buck the
trend.

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Bitcoin Users Overwhelmingly Opt for Desktop

Last of all, when it comes to Bitcoin, there’s an overwhelming tendency to

using a desktop over mobile.

At first glance, that particular fact might not seem very interesting.
However, it reveals volumes when it comes to user security. When you
consider that nearly 80% of internet usage is expected to have been mobile
in 2018, a whopping 75% of Bitcoin users stay with a desktop.

That’s a depressing stat when it comes to mobile wallet providers. It’s also
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another major indicator of how usability can improve in this space.

After all, trading often requires multiple screens. From this data, clearly
users are more comfortable transacting from the safety of their Mac or PC,
than trading on-the-go with their smartphones.

Wallets like the Ledger Nano X may be taking strides in pushing people to
mobile, but according to the Bitcoin demographics, users aren’t ready just
yet.

What do you make of these new findings? Let us know your

thoughts in the comment section below!

Images courtesy of https://coin.dance/stats/interests, Shutterstock

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