FC-IDM

Assignment 1
Learning Diary
Submitted To:
Submitted by:
Ms. Jalpa Vanikar
Sarika
MFM III
 What is Visual Merchandising?

● It’s presenting your products to customers in the most

attractive way - with a focus on driving commercial
performance and maximize sales.
● The impact of visual appeal cannot be overstated in retail.
● VM is able to tell a story, to represent your brand’s values
and inspire your customers. It highly contributes to the first
impression that customers get from your brand. It all starts
with the window display.
● The front window is revealing the soul of your store at first
blink. But this is not where the work ends. Once you are
inside, the store itself should arouse you with a specific
artistic presence which is known as Visual Merchandising.
Like any other medium, this ephemeral art form
possesses certain attributes that define yet differentiate it
from other creative expressions.
● But as consumer tastes evolve and become more
demanding, merchandisers must continually reevaluate
the role of contemporary Visual Merchandising strategies.
Designing a store is so much more…

• Create experiences

• Tell immersive stories

• Develop new states of minds

• Generate moments, landmarks and points of view

• Adding value to the shopping journey

• Effective space planning

• Window displays are the eyes to your store’s soul

● This is TOPSHOP’S
window displays.
From concept to
installation, they really
come up with the most
creative ways to
capture audience
attention, and get
customers in through
the doors.
● They are using
unrealistic mannequin
with makeup and wig.
● They are showing
vertical orientation
with different splashes
of spring and summer
colours.
● Related Merchandise
Display
● Used Diagonal line
mannequin.
● Off-shelf feature
display
● Colour element.
● Emphasis on
mannequin
● Good quality lights
● Unrealistic display
● One item display
● Semi-realistic
mannequin
● Fantasy setting
● Good quality of
lights are used
● Semi-realistic mannequin
with makeup and wig. ● Showing Unity in colour
● One item display. and structure.
● Emphasis on radial ● Repetition in design.
symmetry. ● Build up setting.
● Cours are used as
element.
Objects:
● Books
● Lamp
● Flower vase
● Table
● Glass
● Picture
● Tubelight
VM Display
One Point Perspective
Isometric Drawing
Wall Hangings
FOLDINGS
THANKYOU