Question bank

Consumer behavior
1. What are the buying center in consumer behavior? Elaborate the roles of buying centers?
2. Elaborate the conditions leading to cognitive dissonance?
3. Explain in detail the role of culture in influencing consumer behavior?
4. Elaborate the types of sub-cultures in detail?
5. What is social class in consumer behavior? Describe the different categories of social class?
6. Elaborate the social influence on consumer behavior?
7. Elaborate the consumer adoption process?
8. Write in detail family specific characteristics in consumer behavior?
9. What is consumer personality? Write the nature of personality in detail?
10. Elaborate the Freudian theory of personality in consumer behavior?
11) Explain the influence of personality on consumer behavior?
12) Explain big five traits model in detail?
13) Elaborate strategies for attitude change in consumer behavior?
14) Elaborate the influence of learning on consumer behavior?
15) Describe in detail information processing and memory store?
16) What is consumer motivation? Explain the characteristics of motivation?
17) elaborate positive v/s negative motivation and rational v/s emotional motivation?
18) Elaborate the Maslow’s hierarchy of need theory in consumer behavior?
19) what is consumer behavior? Write nature of consumer behavior?
20) elaborate the application of C.B. in different marketing strategies?
21) Elaborate the nature of attitude?
22) Elaborate the categories of adopters?