1.

0 INTRODUCTION
1.1. Name of the Business

Fariyus Enterprise.

1.2. Nature of Business

Fariyus Enterprise is determined to become a daily necessity for consumers, a place that provide all
basic necessities, all at once.

Operating in an eco-friendly concept store, we ensure excellence and quality in the products we serve.
We focus on serving a variety of daily necessity.

1.3. Industry Profile

A groceries store is a retail store that primarily sells food. A grocer is a bulk seller of food. Grocery
stores often offer non-perishable food that is packaged in cans, bottles and boxes, with some also
having fresh produce, butchers, delis and bakeries. Retail involves the process of selling consumer
goods or services to customers.

1.4. Owner Of The Business

Ms. Fairos binti Mohd Fakri

1.5. Location of the business

No.7, Dataran Hijau Kampung Laloh, 18000 Kuala Krai, Kelantan.

1.6. Date of business commencement

December 20th, 2012.

2.0 MARKETING PLAN
6.1 MARKETING OBJECTIVES

• Introduce new products/services

• Promote groceries products

• Estimate market acceptance and sales

6.2 DESCRIPTIONS OF PRODUCTS

Product Description

Features
• Quality coffee at a reasonable price

• Tasty and mouth-watering pastries at affordable

prices

Materials • Coffee beans are imported from Guatemala

• Coffee beans are roasted, grinded and brewed to

perfection

• The pastries are outsourced from one of the

famous bakeries in Johor Bahru

• The pastries are made out of all natural products

Benefits
• Promotes technology in making coffee

• Customers get to enjoy coffee without having to

wait in line for long period

Table 6.2.1 Product description

6.3 TARGET MARKET

6.3.1 Geographic Segmentation

Kawasan Perindustrian Tampoi, Johor Baru is located not too far from the main city and only
35 minutes away to Woodlands, Singapore. This makes the location reachable and revolves
the target market around Johor Bahru, near districts and also the citizens of Singapore.

6.3.2 Volume Purchase

Volume

Our volume of purchase involves the raw materials to our service such as milk, coffee beans,
and sugar. These basic ingredients are supplied both within the country, and outside of the
country.

Our coffee beans are imported from Guatemala and are purchased once every month in the
volume of over 150 kilogrammes.

Other fresh supplies such as milk are replenished twice every week to ensure the quality of
the milk is concealed. As per sugar, we purchase about 65 kilogrammes per month and store
it in our store room.

Others

We solve the problem of limited operating spaces by outsourcing desserts and pastries to
nearby bakery. We purchase about 200 pieces of mixed baked goods every day.
6.4 MARKET SIZE

6.4.1 Population table

6.4.1.1 Population 1

TYPE OF NO OF OUTLET NO OF ITEMS PRICE / UNIT

OUTLET NEEDED (RM) TOTAL

Café 1 Coffee 200 x 24 10 48, 000

Desserts 210 x 24 Varies 22, 080

TOTAL 9, 840 70, 080

Table 6.4.1.1 Johor Bahru, Johor

6.4.2 Total market size

Total market size = RM 70, 080 per month.

6.5 COMPETITORS
 6.5.1 Identifying competitors

COMPETITORS STRENGTHS WEAKNESSES

 Opened for 24 hours  Very unreasonable

Al – Hikmatul Food
 Stable financial price
Enterprsie
background  Do not have update
 Comfortable café equipment
 Had open 6years ago
until now

 Opened everyday  The shop is not well

Classico Bahulu Sdn Bhd
 Have cheaper price manageable
 Had open 2 years ago  Less quality of product
until now  Lack of quality and
services

Table 6.5.1 Competitive analysis

6.6 MARKET SHARE

6.6.1 Market share before the entry of Belako Café.

COMPETITORS BEFORE ENTRANCE (%) AMOUNT (RM)

Coffee Signature 25 17, 520

Chaiwalla & Co. 50 35, 040

Hungry Hub Café 15 10, 512

Others 10 7, 008

TOTAL 100 70, 080

Table 6.6.1 Market share before the entry of Belako Café

SALES
10%
25%
15%

50%
Coffee Signature Chaiwalla & Co. Hungry Hub Café Others

6.6.2 Adjusted market share after the entry of Belako Café.

PERCENTAGE OF
AFTER
LOSS (%)
ENTRANCE (%)
COMPETITORS AMOUNT (RM)
Coffee signature 23 16, 118.40 2

Chaiwalla & Co. 44 30, 835.20 6

Hungry Hub 14 14, 016 1

Café

Others 9 6, 307.20 1

Belako 10 7, 008 -

TOTAL 100 70, 080 10%

Table 6.6.2 Market share before the entry of BELAKO Café

SALES

10%
23%
9% Coffee Signature
Chaiwalla & Co.
14% Hungry Hub Café
Others
Belako
44%

6.7 SALES FORECAST

MONTH SALES FORECAST

1 70, 080

2 70, 080

3 70, 080

4 78, 180

5 78, 180
6 83, 880

7 83, 880
 8 83, 880

9 83, 880

10 89, 580

11 89, 580

12 95, 280

Year 1 976, 560

Year 2 1, 074, 216
Year 3 1, 123, 044
Table 6.7 Sales Forecasting

6.8 MARKET STRATEGY

6.8.1 Product

-Sell various types of groceries to customers.

-Also take order in making cakes for birthday party.
-Produce own mini popia to ensure its quality and it being pack based on customer
requirements

6.8.2 Price

Because there are another competitors groceries shop near Fariyus Enterprise, the owner sold
groceries in low and standard price than other shop to attract customer.

6.8.3 Place
The groceries shop situated at the strategic place in the centre city of Dataran Hijau Kg
Laloh, Kuala Krai, Kelantan. This area also is located near to suppliers, thus, reachable and
strategic.

6.8.4 Promotion

The owner of Fariyus Enterprise, Ms. Fairos always try to promote her products especially
mini popia. She will place her products at restaurant near her groceries shop in order to
develop her mini popia product.

6.9 MANPOWER PLANNING

POSITION NO OF PERSONNEL

Marketing Manager 1

Table 6.9 List of Marketing Personnel

6.10 SCHEDULE OF TASKS AND RESPONSIBILITIES

POSITION TASK AND RESPONSIBILITIES

Marketing Manager 
Identify, develop, and evaluate marketing strategy, based on
knowledge of establishment objectives, market characteristics and
cost and mark-up factors.
 
Negotiate contracts with vendors and distributors to manage
product distribution, establishing distribution networks and
developing distribution strategies.

Table 6.10 Task and Responsibilities of Marketing Personnel

6.11 SCHEDULE OF REMUNERATION

MONTHLY EPF SOCSO (RM)

POSITION QTY SALARY (RM) (RM) (1.75%) TOTAL
(13%)

Marketing Manager 1 2, 500 325 43.75 2,868.75

TOTAL 2, 868.75

Table 6.11 Schedule of Remuneration plan of Marketing Personnel

6.12 MARKETING BUDGET

MONTHLY OTHER
ITEM FIXED ASSETS EXPENSES EXPENSES
(RM) (RM)

-
Fixed Asset
-
Signboard 1,000

Working Capital -
Wages
- 2868.75
Sales Promotion
- 100
-

Other Expenses - - -
 TOTAL 1, 000 2968.75 -
Table 6.12 Marketing Budget

3.0 OPERATIONS PLAN

7.1 COMPONENT OF OPERATING SYSTEMS

7.1.1 Business Input

• Labour

• Products

• Machines and Equipment

• Work Force

• Capital

7.1.2 Transformation Process

• Selling basic necessities

 7.1.3 Output

• Selling basic necessities

• Customer serving services

7.1.4 Feedback

• Sales

• Customers’ Satisfaction

7.2 PROCESS PLANNING FOR MANUFACTURING

7.2.1 Symbol of Process Chart

SYMBOL TYPE OF ACTIVITY DESCRIPTION

Operation
Activities that modify, transform, or
give values to the input.

Transportation

Transport activity occurs when

materials are transported from one
point to another.

Inspection

Activity that measures standard of

the in-process materials, finished
products or services.
 Delay
The symbol is used when in-
process material is restrained in a
location waiting for next activity.

Storage

The symbol is used when the in

process materials or finished
products are stored in the storage
area.

7.2.2 Process flow chart

Modify, transform, or give values to the

products.

Measure the standard or quality products or

services.

Finished products or good are display on the

racks
7.2.3 Activity chart

Place the products or goods on the rack

Customers go and get the things that they want

Customers go to the counter to pay

Cashier keyed-in the purchase and a receipt of

purchase is obtained

Receipts are given to the customers

7.3 OPERATION LAYOUT

7.3.1 Layout based on the product

7.4 PRODUCTION PLANNING

7.4.1 Number of output per month

Average sales forecast per month (coffee) = RM 48, 000
Average sales forecast per month (pastries) = RM 22, 080
The sales price (coffee) = RM 10
The sales price (pastries) = Varies

Number of output per month (coffee) = 4, 800 cups

Number of output per month (pastries) = 5, 040
pieces

7.4.2 Number of output per day

The number of working days per month is 24 days (6 days per week).

Coffee = 4, 800 cups / 24 days

= 200 cups per day

Pastries = 5, 040 pieces / 24 days \

= 210 pieces per day
 7.4.3 Number of units per

hour Daily working

hours = 12 hours

Coffee = 200 cups / 12 hours

= 17 cups

7.5 MATERIAL PLANNING

7.5.1 Material Requirement Planning

MATERIAL QTY (KG) SAFETY

TOTAL PRICE / TOTAL
NO STOCK
MATERIAL UNIT PRICE
REQUIREMENT (RM) (RM)

1 Coffee Beans 150 7.5 157.5 19.00 2,992.5

2 Sugar 65 3.25 68.25 3.00 205

3 Milk 750 (litre) 37.5 787.5 5.00 3,937.5

TOTAL 7, 135

Table 7.5.1.1 Raw Material Required per Month

MATERIAL QTY SAFETY

TOTAL PRICE / TOTAL
NO (PIECE) STOCK
MATERIAL UNIT PRICE
REQUIREMENT (RM) (RM)

1 Macarons 1, 920 - 1, 920 2.00 3, 840

2 Shortbreads 9, 600 - 9, 600 0.10 960

3 Croissants 480 - 480 1.50 720

4 Brownies 720 - 720 3.00 2, 160

5 Baguettes 480 - 480 1.50 720

6 Quiche 720 - 720 4.00 2,880

7 720 - 720 3.00 2, 160

Lemon
Meringue
Tart

TOTAL 13, 440

Table 7.5.1.2 Finished Baked Goods Required per Month

 7.5.2 Identify supplier

MATERIAL SUPPLIER

Coffee Beans Evergreen Coffee & Trading

Block 215, Ang Mo Kio Avenue 1
#01-907, 560215 Singapore

Sugar MSM Prai Berhad

No.5, Jalan Bakti
Kawasan Perindustrian Larkin
80350 Johor Bharu
Johor, Malaysia

Milk F&N Beverages Marketing

4 3/4 Miles
Jalan Tampoi
81200 Johor Bahru
Johor, Malaysia

Baked Goods Aeroshield Sdn. Bhd.

Jalan Setia Indah 3/3

Taman Setia Indah

81100 Johor Bahru

Johor, Malaysia

7.6 MACHINE AND EQUIPMENT PLANNING

7.6.1 Amount of machine & equipment required

TopBrewer Coffee Maker

200 X 1.5 minutes

 720 mins (12 hours x 60 minutes)

= 4 machines

7.6.2 List of machine &

equipment

MACHINE NO OF MACHINE

TopBrewer Coffee Maker 4

Cash Register 1

Storage Refrigerator 1

Non Refrigerated Pastry Case 1

7.6.3 List of machine supplier

MACHINE SUPPLIER
TopBrewer Coffee Maker Pelican Rouge
Maroondah Highway 239,
3116, Chirnside Park, Australia.

Cash Register Nikorex

Storage Refrigerator
Non Refrigerated Pastry Case
68, Jalan Sri Plentong 8,
Taman Perindustrian Plentong,
81750 Masai,
Johor, Malaysia.
Kac Kitchen & Bath Sdn. Bhd.
69, Jalan Molek 3/10
Taman Molek
81100, Johor Bahru
Johor
Kac Kitchen & Bath Sdn. Bhd.
69, Jalan Molek 3/10
Taman Molek
 81100, Johor Bahru
Johor

7.6.4 Machine and Equipment (rental or purchase)

PRICE / TOTAL
UNIT COST
ITEM QUANTITY
MONTHLY
(RM)
(RM)

TopBrewer Coffee Maker 4 20, 300 2, 000

Cash Register 1 2, 300 -

Storage Refrigerator 1 6, 500 200

Refrigerated Pastry Case 1 4, 060 150

Non – Refrigerated Pastry Case 1 2, 040 100

TOTAL 8 35,200 2,450

7.7 MANPOWER PLANNING

Operation Manager

Cashier Waiter

7.7.1 Organization Chart for Operation Department

7.7.2 List of Operation
Personnel

POSITION NO OF PERSONNEL

Operation Manager 1

Cashier 3

Waiter (full time) 3

Waiter (part time) 2

7.7.3 Schedule of task and responsibilities

POSITION TASK AND RESPONSIBILITIES

Operation Manager  Improve the operational systems, processes and policies in
support of organization mission.
 Play a significant role in long-term planning, including the
initiative geared toward operational excellence.
 Disbursement of checks for expenses.

 Supervise and coach workers and inspect the product quality.

Waiter  Prepare tables for meals, including the setup of silverware and
glassware.
 Inform customers of daily specials.

 Check food for quality and presentation before serving to

customers.
 Serve food to customers.

 Clear, clean tables and coffee shop area promptly according to

proper sanitation standards.

Cashier  Take customer orders at the counter Receive payments and

present change to customers
 Manage the register, including all credit card and cash operations.

 Ensure a balance of the register at the end of the shift or working

period.
 Receive payment by cash, check, credit cards, vouchers, or
automatic debits.
 Issue receipts, refunds, credits, or change due to customers.

 Count money in cash drawers at the beginning of shifts to ensure

that amounts are correct and that there is adequate change.

 Greet customers entering establishments.

 Maintain clean and orderly checkout areas.

7.7.4 Schedule of
remuneration

MONTHLY EPF SOCSO (RM)

POSITION QTY SALARY (RM) (RM) (1.75%) TOTAL
(13%)

Operation Manager 1 2, 500 325 43.75 2,868.75

Waiter (Full Time) 3 1,000` 130 17.5 3, 442.50

Waiter (Part Time) 2 750 97.5 13.125 1,721.25

Cashier 3 1,000 130 17.5 3,442.50

TOTAL 11, 475

7.8 OVERHEAD REQUIREMENT

7.8.1 Operations Overhead

NO TYPES OF OVERHEAD MONTHLY COST

1 Electricity 3, 000

2 Water 300

3 Rental 2, 100

4 Telephone 200

5 Internet / Wi – Fi 300

TOTAL 5 ,900

7.9 TOTAL OPERATION COST

Total Operation Cost = RM7,135 + RM11,475 + RM5,900

 = RM 24, 510

7.10 COST PER UNIT

Cost per unit = 24, 510

4, 800

= RM 5.11

7.11 PRODUCTIVITY INDEX (PI)

Productivity Index = 48, 000

24, 510

= RM 1.96

7.12 BUSINESS AND OPERATION HOURS

Business hour = 12 hours per day (9.00 a.m until 9.00 p.m)

Operating hour = 12 hours per day (9.00 a.m until 9.00 p.m)

Working days = 6 days per week ( Tuesday to Sunday )

7.13 LICENSE, PERMITS, AND REGULATIONS REQUIRED

Business License
In order for the café to be commenced, a business license need to be obtained

from the Johor Bahru City Hall.

 Trademark Protection
Essential so that the business is protected from any unhealthy business practices

such as imitation by other business.

Hire Purchase Act

Vehicles, refrigerators or freezers, air conditioners, and gas and electric cookers

and ovens are covered under the Hire Purchase Act

Worker’s Social Needs

The workers’ social needs are covered under Employee Provident Fund Act and

Workers Social and Safety Act

Infrastructure Needs
The business needs basic facilities and infrastructure in order to operate
efficiently.

Belako Café needs to register with Tenaga Nasional Berhad, Telekom Malaysia

Berhad and (Jabatan Bekalan Air) to access the facilities.

7.14 OPERATIONS BUDGET

MONTHLY OTHER
ITEM FIXED ASSETS EXPENSES EXPENSES
(RM) (RM)
 -
Fixed Asset
2,000 -
TopBrewer Coffee
Maker - -

Cash Register 200 -

Storage Refrigerator 150 -

Refrigerated Pastry 100

Case

Non- Refrigerated
Pastry Case

-
Working Capital
-
Operation Manager 2,868.75
-
Waiter (Full Time) 3442.50

Waiter (Part Time) 1721.25

Cashier 3442.50

Other Expenses - - -

TOTAL - 14,125 -

4.0 ORGANIZATIONAL PLAN

8.1 ORGANIZATIONAL CHART

 General Manager

Administration Manager Financial Manager

8.2 MANPOWER PLANNING

POSITION NO OF PERSONNEL

General Manager 1

Administration Manager 1

Financial Manager 1
Table 8.2 List of Personnel

8.3 SCHEDULE OF TASK AND RESPONSIBILITIES

POSITION TASK AND RESPONSIBILITIES


General Manager Review financial statements, sales and activity reports.

 Direct and coordinate organization’s financial and budget

activities to find operations, maximize investments, and increase
 efficiency.

Administration Manager  Maintain software applications and ensure support staff is

trained on those applications.

 Supervise the maintenance of the company calendar with

regard to employee time off.

Financial Manager  Generate financial reports related to budgets, account payable,

account receivables and expenses.

 Ensure accurate calculation and distribution of salaries and

other benefits to employees.

8.4 SCHEDULE OF REMUNERATION

MONTHL EPF SOCSO (RM)
POSITION QTY Y (RM) (1.75%) TOTAL
SALARY (RM) (13%)

General Manager 1 2,500 325 43.75 2,868.75

Administration Manager 1 2,500 325 43.67 2,868.75

Finanacial Manager 1 2,500 325 43.67 2,868.75

TOTAL 8,606.25

Table 8.4 Schedule of Remuneration

8.5 OFFICE FURNITURES, FITTINGS AND OFFICE SUPPLIES

TYPE QTY PRICE / UNIT TOTAL

(RM)
(RM)

4
Office Furnitures sets 800 3,200

Personal Computers 4 1, 800 7, 200

Air Conditioner 3 800 2, 400

 Telephone 4 100 400

Printer/Faks 1 350 350

Office Renovation 1 2, 000 2, 000

TOTAL 15, 550

Table 8.5.1 List of Office Furnitures and Fittings

TYPE QTY PRICE / UNIT TOTAL

(RM)
(RM)

Files 15 3.00 45.00

Stationery 50 1.00 50.00

Notice board 2 50.00 100

TOTAL 195

Table 8.5.2 List of Office Supplies

8.6 ADMINISTRATIVE BUDGET

MONTHLY OTHER
ITEM FIXED ASSETS EXPENSES EXPENSES
(RM) (RM)
 Fixed Asset

Land & Building

15, 550

Furniture and Fittings

Office Renovation
2, 000

Office Equipment
195

Partnership
Registration 60
-
Working Capital

Salaries - 8,606.25

Rent - 2,100

Other Expenses - - -

TOTAL RM 17, 610 RM 10,706.25 -

Table 8.6 Administration Budget

5.0 FINANCIAL PLAN

 6.0 CONCLUSION
In conclusion, we are glad to finally say we have finished the assigned assignment, the
business plan. We have learnt all the elements required in the business plan and we see this
experience as an important knowledge for the future.
This group assignment required us to use our critical thinking and brainstorming skills to
apply basic techniques and tools to that can be used by entrepreneurs in managing businesses.
The research done and efforts given throughout the process of completing this assignment
have briefly make us understand the concept which were previously peculiar to us. We have
acquired new knowledge in the field of small businesses and entrepreneurship. The
knowledge will ultimately guide us how to face very challenging but rewarding career in the
future.

7.0 APPENDICES