Support to Development to kaliakoir (and other Hi-Tech Park) Project

Bangladesh Hi Tech park Authority

Course Curriculum
Course Name: Content Marketing & Influencer Duration: 288 hrs
Development
Modules SL No Topic No Of classes hours
1 Foundations of a content 4 24
(6 hours)
Marketing strategy
• What is content
marketing?
• Understand Business
Content Marketing Objectives
• Creating buyer personas
• Create Amazing, User-
centric Content
• Create a Documented
Content Strategy
• Identify the Methods
and Metrics for
Measurement
• Identify the Most
Effective Distribution
Channels

2 How to build a long-term 2 12

content strategy

• Benefits of Building long-

term Content Marketing
Strategy
• Planning Long Term
Content Strategy

3 How to optimize content 3 18

for search

• Keyword Research
• website speed
optimization
• Meta Tags
• Headlining tag
 • responsive and mobile
friendly design
• Image and alt text
optimization
• google search console

4 Content promotion tactics 2 12

• Paid social promotion

• Targeted sharing
• Link building
• email marketing

5 Analysis and data- 3 18

informed content

• Google Analytics
• Moz data analysis
• Alexa ranking analysis
• Customer feedback
• Social listening
• employee feedback

Exam: 01

6 Brand Awareness 2 12

∙ Freemium
∙ Guest posting
∙ Unique
Influencer
Personality
marketing
∙ Social media

7 Building Brand Identity 3 18

∙ Brand Name
∙ Customer
experience style
∙ Logo and graphic
∙ Typography
∙ color palette
 ∙ website
∙ packaging

8 Audience Building, 3 18
Engagement And Digital
Marketing

∙ Clear purpose and

positioning
∙ Use engagement to
achieve company
goals
∙ experiment different
strategy
∙ Email marketing
∙ Social media
marketing
∙ Video marketing
∙ Ppc
∙

9 Lead Generation 2 12

∙ Acquire Leads
∙ Nurture Existing
Leads
∙ Score Each Lead
∙ Pass Along Leads
to Sales
∙ Evaluate Lead
Generation Process

Exam: 02

10 Sales 2 12

∙ Key responsibilities
of business
development
manager/ direct
sales
∙ How to be a
successful
salesman.
 ∙ After sales service,
complain handling
etc

11 Customer Loyalty 2 12

∙ What is loyalty
∙ Brand loyalty
∙ Customer loyalty
∙ Loyalty
management

12 Link Building 4 24

∙ SEO and link

building
∙ Link building
activities & technic
∙ Benefits
∙ Link building sites
∙ Communication at
the social media

Exam : 03

Advance English Grammar 20 60

1 & communicative English
Advance
English course
∙ Parts of speech
∙ Sentence
structuring
∙ Article
∙ Appropriate
preposition
∙ Verb
∙ Tense etc

2 How to optimize for Search 1 3

3 Contain writing and 1 3

outsourcing
4 Appropriate Word choice 2 6
5 Writing Skill 3 9

6 Reading Skill 2 6

7 Listing / USA/UK etc 1 3

8 Business communication , 1 3
email writing etc
9 Course review and Exam 1 3