CONTRIBUTION OF DIGITAL MARKETING ON TOURISM

A RESEARCH BY GASHAYIJA Tanguy

Dear respondent,
I Gashayija Tanguy, the researcher with the registration number TTM/18/09/12049/D, student in
University of Tourism, Technology and Business Studies (UTB) pursuing bachelor’s degree in
the department of Travel and Tourism Management. I assure you that the collected using this
questionnaire will be used for only academic purpose and will be kept confidentiality.
Kindly, I request you to spare few minutes of your time and express your views on the question
below.

SECTION A Demographic Questions

1. What is your gender?

a. Male

b. Female

2. What is your age?

a. Under – 18 Year old

b. 18 – 29 Year old

c. 30 – 49 Year old

d. 50 – 64 Year old

e. 65 Year and above

3. What is the highest level of education you have completed?

a. Primary

b. High School graduate

c. Diploma

d. Bachelor’s degree
 e. Master’s degree

f. PHD

4. How long have you been working in that position?

a. 0 – 3 years

b. 3 – 5 years

c. 5 – 8 years

d. 8 – and above

5. Do you work full-time?

a. yes
b. no

SECTION B: Questions about the company

1. How do customers choose you?

2. How does your product compare to the competition?

3. How is your brand unique from competitors?

4. What do your competitors offer that you do not?

5. Do you have a person in charge of marketing?

a. yes
b. no
6. How do you market currently?

7. What type of marketing do you use?

c. Traditional marketing
d. digital marketing

8. If you use Digital marketing, what type of digital marketing do you use?

a. website

b. Content marketing

c. Search engine

d. Digital advertising

e. social media marketing

f. Email marketing

g. Affiliate marketing

h. Mobile marketing

9. Social Media and marketing overview

Facebook Twitter Instagram Pinterest LinkedIn Google+

10. What are the primary reasons for your company to use social media?
Conversions Brand awareness Promotions

Grow potential client’s data base Customer service online reputation

Networking Customer leads
11. What social media do you think are popular in the industry you act?

12. Are there specific goals you have for social media marketing?

13. Which areas do you feel your social media is currently lacking?

Search Engine Marketing Social Media Brand Strengthening or development

Email Marketing Graphic Design Video Marketing

Web Development Brand Messaging Content Marketing

14. Which areas do you feel your social media is currently doing well? And what are the
results?

15. Which areas do you feel your social media could be doing better?