Hypothesis Testing (HT) Pooled-Variance Test
LimKyoSong Co.
Peeraya Rujjanavet (6280143)
Kanlaya Charoenjarasrerk (6280147)
Company Background
LimKyoSong was founded in 1946, started from selling
tobacco, candles, and incense on Anuwong Road and only producing
candles later. Using the Tiger brand trademark until the year 1957.
In 1999, a new factory was built at Bang Khun Thian District
produce all types of candles to meet the market needs, using Lucky
candle (aka นําโชค) as a brand trademark until now, and was
registered as a limited company for the flexibility of business
operations.
Over 20 years, the annual revenue of the company has
increased steadily. However, we found that the company revenue
dramatically decline in last year(2019). Hence, this report will
address whether making-merit trend influence the revenue.
Data Collecting
○ Total number of officially registered temples in Thailand
from 2017 to 2019
○ Total revenue in each month from exporting to each
merchandise in Thailand from December 2016 to
November 2019
○ Customers list in Chiang Rai and Khon Kaen
Objectives
1 By using ANOVA: One-Way with one factor on Excel Function,
Analyze whether merit-making trend change the
demand for purchasing the company products.
To observe the making-merit trend from 2 that the main focus to determine is doing a good deed since it is the
customer’s behavior in each season.
3 as it has the mental value symbolizes the light at the end of the
To observe the relationship of making merit
trends in Northern and North-Eastern of Thailand.
1.What is the relationship between the number of temples
and the total revenue in 2017-2019?
2.Is there evidence that the mean revenue of each season in
2017 are different at 0.05 level of significance?
3.Is there evidence that the mean revenue of each season in
2018 are different at 0.05 level of significance?
4.Is there evidence that the mean revenue of each season in
2019 are different at 0.05 level of significance?
5.At 0.05 level of significance, is there a relationship
between merit-making trends in Northern and
North-Eastern region in 2017-2019?
Regression
We refer the number of registered temple in each year as the
merit-making trend in Thailand
(Data from National Office of Buddhism Thailand).
Revenue(Baht)
Number of temple
ANOVA: one-way
we use a revenue of 4 seasons
(combination of 3 month revenue) at α is 0.05.
H0: μ1-μ2 = 0 | H1: μ1-μ2 ≠ 0 (at α 0.05 levels of significant)
*Sample of Northern and North-Eastern is Chiang Rai and Khon Kaen
respectively because it is the province that has the most merchandise
exporting from LimKyoSong Co. in those region and select the month only
from June-August because it is the best 3 selling month.
Results analysis & Application
As setting the single linear regression, it can be clearly seen
that the merit-making trend and demand of customers are going
downward constantly every year from 2017 to 2019 which can be
interpreted that these factors are related to each other. Therefore,
we set another alternative hypothesis using a one-way anova test
that the mean of customer’s behavior in each season will be
different. However, f test < f critical which means it doesn’t reject
H0 in favor of H1 leading to a conclusion that making-merit trends
are the same throughout the year. Lastly, the comparison of
making-merit trends between North and North-Eastern regions are
different, tested by pooled-variance where the result comes out as
rejected H0 in favor of H1 (p-value < significant level of 0.05).
In conclusion, it can be affirmed that Thai people are making
merit as an usual activity on a daily basis to heal their heart and soul
or believing that the goodness they made will affect them in this life
or the next life. Nevertheless, the matter of culture’s differences,
draw a distinct belief in each region such as Northern folks believe
best prayer and maintains serenity within you (Ruk-Yom, 2019). On
the other hand, Northeastern people think highly about using candles
tunnel and prosperity (Pariyatwarothai, 2017).