LimKyoSong.

Co
LimKyoSong.Co
ICMB 201 Business Statistic (Section 3)
Ms. Varumpa Temaismithi
Group 10
Peeraya Rujjanavet 6280143
Kanlaya Charoenjarasrerk 6280147
Company Background
LimKyoSong was founded in 1946, started from selling tobacco, candles, and
incense on Anuwong Road and only producing candles later. Using the Tiger brand
trademark until the year 1957. In 1999, a new factory was built at Bang Khun Thian
District produce all types of candles to meet the market needs, using Lucky candle
(aka นําโชค) as a brand trademark until now, and was registered as a limited
company for the flexibility of business operations.

Over 20 years, the annual revenue of the company has increased steadily.
However, we found that the company revenue dramatically decline in last
year(2019). Hence, this report will address whether making-merit trend
influence the company’s revenue.
 Collecting
Variables ● Number of registered temples - Total number of officially
registered temples in
Income Thailand from 2017 to 2019

Data
●
- Total revenue in each month
● Seasons (4 seasons each from exporting to each
year and 3 months per merchandise in Thailand
season) from December 2016 to
● Numbers of Chiang Rai November 2019
customers
- Customers list in Chiang
● Numbers of Khon Kaen Rai and Khon Kaen
customers
 Objectives

1 2 3

Analyze whether To observe the

To observe the
merit-making trend relationship of making
making-merit trend from
change the demand for merit trends in Northern
customer’s behavior in
purchasing the company and North-Eastern of
each season.
products Thailand
 Hypothesis Testing
Simple
Linear
01 What is the relationship between the
number of temples and the total
revenue in 2017-2019?
Regression
1. Is there evidence that the mean revenue of
each season in 2017 are different at 0.05 level

02
of significance?
2. Is there evidence that the mean revenue of One-Way Anova:
each season in 2018 are different at 0.05 level
of significance?
One factor
3. Is there evidence that the mean revenue of
each season in 2019 are different at 0.05 level
of significance?

Pooled-
Variance
03 At 0.05 level of significance, is there a
relationship between merit-making
trends in Northern and North-Eastern
Test region in 2017-2019?
 *We refer the number of registered temple in each
year as the merit-making trend in Thailand
01
(Data from National Office of Buddhism Thailand).

R “Merit-making trend and

e demand of customers
v are related to each
e
n other”
u
Downward trend
e

number of temples
 02
Don’t reject H0 in
favor of H1

The mean revenue of each

season is the same

“Customer’s behavior
did not change the
demand of each
season, the trend of
making merit is the
same”
*We use a revenue of 4
seasons by combining 3
month revenue;
December to February,
March to May,
June to August, and
September to November.
 Making Merit

True
Healing
happiness

(Pariyatwarothai, 2017)
 03
“Merit-making are
having a difference
trend in North and
North-Eastern region”
Reject H0 in favor of H1
There is a difference in a
mean revenue of 2 cities

*Sample of Northern and North-Eastern is Chiang Rai and Khon Kaen

respectively because it is the province that has the most merchandise
exporting from LimKyoSong Co. in those region and select the month only
from June-August because it is the best 3 selling month.
 Cultural Diversity
Northern North-Eastern

- Worshipping candles ritual - Buddhist lent candles festival

- Change one’s bad - Candles is a symbol that
fortune bind with North-Eastern
- Main focus is doing good region
deeds regularly rather than - Show the culture, way of life
making merit often & mental values
Conclusion
In conclusion, it can be affirmed that Thai people are making merit as an
usual activity on a daily basis to heal their heart and soul or believing that the
goodness they made will affect them in this life or the next life. Nevertheless,
the matter of culture’s differences, draw a distinct belief in each region such as
Northern folks believe that the main focus to determine is doing a good deed
since it is the best prayer and maintains serenity within you (Ruk-Yom, 2019).
On the other hand, Northeastern people think highly about using candles as it
has the mental value symbolizes the light at the end of the tunnel and
prosperity (Pariyatwarothai, 2017).
 References
Boonieum, L., Namprasert, W., Nhusu, S. & Inkrai, P. (n.d.) ประเพณีเวียนเทียนกลางนํ้า วัดติโลกอาราม.
https://sites.google.com/site/mnbeee201/home/prapheni-thiy-phakh-henux/-prapheni-weiyn-theiyn-klang-na-
wad-ti-lok-xaram

Pariyatwarothai, P. (2017). การวิเคราะหความเชื่อเรื่องอานิสงสของบุญในสังคมไทย. Phimoldhamma Institution Journal.

http://www.ojs.mcu.ac.th/index.php/kkjn/article/view/926

Ruk-Yom. (2020). เทียนบูชา...ไสยศาสตร พลังอาถรรพณวัดพระสิงห. Thairath.

https://www.thairath.co.th/lifestyle/travel/thaitravel/1665610

บัญชีรายชื่อประจําป 2559 (2020). National Office of Buddhism Thailand. https://bit.ly/2VcK40c

บัญชีรายชื่อวัดประจําป 2560. (2020). National Office of Buddhism Thailand.

http://www3.onab.go.th/wp-content/uploads/2018/09/TotalSummaryReport31012019.pdf

บัญชีรายชื่อวัดประจําป 2561. (2020). National Office of Buddhism Thailand. https://bit.ly/2HMs9L0

ประวัติเทียนนําโชค โรงเทียนลิ้มเคี้ยวซง. (2019). Goodluck Candle. https://www.goodluckcandle.com/blank-1

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