Consumers Satisfactions Towards Branded Chocolates

CONSUMER SATISFACTION TOWRDSBRANDED CHOCOLATE
A PROJECT REPORT ON CONSUMERS

SATISFACTIONS TOWARDS BRANDED CHOCOLATES
A Project submitted to the Khallikote Auto. College in the partial fulfilment of

the requirement for the award of the degree of
Bachelor in Commerce
By
RajalaxmiBehera
+3 Final Year Commerce
Exam Roll No : 011703CM263
Under the Guidance and Supervision of

Dr.YajnyaDuttaNayak
Departmentof Commerce
Khallikote Auto. College, Berhampur
DEPARTMENT OF COMMERCE
KHALLIKOTE AUTO. COLLEGE,BERHAMPUR, 760001
SESSION 2017-20
KHALLIKOTE AUTONOMUS COLLEGE 1 SESSION 2017-2020

CERTIFICATE
This is to certify that the work embodied in this project entitled “A PROJECT
5REPORT ON CONSUMERS SATISFACTION TOWARDS BRANDED
CHOCOLATES ”represents the independent project work carried out by my student
RajalaxmiBeheraunder my supervision and guidance for the award of B.ComDegree and
the same has not been submitted earlier to any other institution for a degree/diploma.
Place: Berhampur (Dr. Y D Nayak)
Date:

DECLARATION
I do hereby declare that the project entitled “A PROJECT REPORT ON

CONSUMERS STATISFACTION TOWARDS BRANDED CHOCOLATES” is the
outcome of my independent project work carried out for the award of Bachelor in Commerce
under the guidance and supervision of Dr.YajnyaDuttaNayak, P.G. Dept. of Commerce,
Khallikote Auto. College, Berhampur and the same has not been submitted any where earlier
for any other degree.
Date: (RajalaxmiBehera)
Place: Berhampur +3 Final Year Commerce
Khallikote Auto. College
Exam Roll No : 011703CM263

ACKNOWLEDGEMENT
I am indebted to my teachers and gurus who melded at this junction of my career from
where I can take off better in the competitive scenario of today’s world . Working on
this project has been a great pleasure & a stimulating experience.Firstly I would like to
express our deep gratitude to God all mighty for his blessings, which provided me
strength & patience to complete my term paper. I would also like to convey my thanks to
Mr. Bill Gates who have developed the Ms Office without his contribution we would not
able to make this type of attractive & in a printed way. I would also like to thanks my
friends who helped me in all possible ways.I am also thankful to ___________ Who
provided me needed information about their department and guided my term in the right
direction
(RajalaxmiBehera)
Roll no :O11703CM263
B.Com Final Year

CONTENTS
Chapter Particulars Page
no.
1. Introduction 06-21
2. Marketing And Market In Strategy 22-28

3. Methodology 29-33
4. Data Analysis And Interpretation 34-39
5. Conclusion Findings And Suggestion 40-41

6. Bibliography 42
Questionnaires 43-44

CHAPTER-1
INTRODUCTION TO CADBURY
GEORGE CADBURY FOUNDER OF THE TRUST (1839 – 1922)
Cadbury is a leading global confectionery company with an outstanding

portfolio of chocolate, gum and candy brands. We create brands people love
- brands like Cadbury,TridentandHalls.
Our heritagestarts back in 1824 when John Cadbury opened a shop in

Birmingham selling cocoa and chocolate. Since then we have expanded
our business throughout the world by a programme of organic and
acquisition led growth. On 7 May 2008, the separation of our
confectionery and Americas Beverages businesses was completed creating
Cadbury plc with a vision to be the world's BIGGEST and BEST
confectionery company.
MISSION

To create and sustain flourishing communities where people choose to live.
1 By promoting new social housing of good quality which enhances the

environment.
2 By managing housing stock and estates to the highest standard for all
residents.
3 By encouraging residents to share in decisions affecting their

communities.
VISION
4 Promotion of brands carrying mass franchise without compromise on

quality or margins.
5 Increasing the market depth including rural India’s coverage. (so far in
case of chocolates, rural areas are not covered)
6 Better product quality and packaging.
7 All round efficient utilisation of tangible as well as intangible assets
such as brands and people.

8 Efficient working capital management
9 Depreciation charge to meet the CAPEX needs every year.
10 Surplus cash so generated to be either gainfully and meaningfully
reinvested in business or return to stakeholders.
CADBURY VALUES

We are performance driven, values led. Throughout changing times, our constant values
have inspired us to be pioneers in business and in corporate responsibility. They help
ensure we are proud of our company and are critical to our core purpose of creating
brands people love.PerformanceWe are passionate about winning. We compete in a tough
but fair way. We are ambitious, hardworking and make the most of our abilities. We are
prepared to take risks and act with speed Quality.
We put quality and safety at the heart of all of our activities - our products, our people,
our partnerships and our performance.RespectWe genuinely care for our business and
our colleagues. We listen, understand and respond. We are open, friendly and
welcoming. We embrace new ideas and diverse customs and cultures.IntegrityWe
always strive to do the right thing. Honesty, openness and being straightforward
characterise the way we do business. We have clear principles and do what we say we
will do.
We take accountability for our social, economic and environmental impact. In this way
we aim to make our business, our partners and our communities better for the
future.Our Business Principles are our code of conduct and also take account of global
and local cultural and legal standards. They confirm our commitment to the highest
standards of ethics and business conduct. Core purpose and vision section: Core
purpose: Our core purpose is creating brands people love. The core purpose
captures the spirit of what we are trying to achieve as a business.
PROFILE OF CADBURY:
Type Confectionery
Founder George Cadbury
Current owner Cadbury plc
Country of origin United Kingdom
Introduced 1905 Related brands Cadbury products
Markets World Websitewww.cadbury.co.uk

COMPANY OVERVIEW:
Cadbury is a leading global confectionery company with an outstanding portfolio of
chocolate, gum and candy brands. We employ around 50,000 people and have direct
operations in over 60 countries, selling our products in almost every country around
the world.
In India, Cadbury began its operations in 1948 by importing chocolates. After 60

years of existence, it today has five company-owned manufacturing facilities at
Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal
Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The
corporate office is in Mumbai.
Our core purpose "creating brands people love" captures the spirit of what we are trying
to achieve as a business. We collaborate and work as teams to convert products into
brands. Simply put, we spread happiness!
Currently Cadbury India operates in four categories viz. Chocolate Confectionery, Milk
Food Drinks, Candy and Gum category. In the Chocolate Confectionery business,
Cadbury has maintained its undisputed leadership over the years. Some of the key brands
are Cadbury Dairy Milk,5 Star,Perk,Éclairs and Celebrations.Cadbury enjoys a value
market share of over 70% - the highest Cadbury brand share in the world! Our flagship
brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The
pure taste of CDM defines the chocolate taste for the Indian consumer.
In the Milk Food drinks segment our main product is Bournvita- the leading Malted Food
Drink (MFD) in the country. Similarly in the medicated candy category Halls is the
undisputed leader. We recently entered the gums category with the launch of our
worldwide dominant bubble gum brand Bubbaloo. Bubbaloo is sold in 25 countries
worldwide.
Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India.
For over two decades, we have worked with the Kerala Agriculture University to
undertake cocoa research and released clones, hybrids that improve the cocoa yield. Our
Cocoa team visits farmers and advises them on the cultivation aspects from planting to
harvesting. We also conduct farmers meetings & seminars to educate them on Cocoa
cultivation aspects. Our efforts have increased cocoa productivity and touched the lives of

thousands of farmers. Hardly surprising then that the Cocoa tree is called the Cadbury
tree!
Today, we are poised in our leap towards quantum growth. We are a part of the Cadbury
PLC, world's leading Confectionery Company. Yes, like we said we will continue to
spread happiness!
CADBURY WORLDWIDE :
We are currently the world's biggest confectionery company with a number one or number two
positions in 20 of the 50 largest confectionery markets across the globe. We create chocolate, gum
and candy brands people love - brands like Cadbury,TridentandHalls.
Our heritagestarts back in 1824 when John Cadbury opened a shop in Birmingham
selling cocoa and chocolate. Since then we have expanded our business throughout
the world by a programme of organic and acquisition led growth. On 7 May 2008, the
separation of our confectionery and Americas Beverages businesses was completed
creating Cadbury plc with a vision to be the world's BIGGEST and BEST
confectionery company.
A few facts and figures :
1 We make and sell three kinds of confectionery: chocolate, gum and candy
2 We operate in over 60 countriesJohn Cadbury opened for business in 1824 -

making us nearly 200 years young
3 We work with around 35,000 direct and indirect suppliers
4 We employ around 50,000 people
5 Every day millions of people around he world enjoy our brands
6 23 June 2008
BRAND BUILDING OF CADBURY DAIRY MILK:

The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K., but the
journey with chocolate lovers in India began in 1948.The pure taste of Cadbury Dairy
Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk..
The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of
KHALLIKOTE AUTONOMUS COLLEGE 10 SESSION 2017-

2020
Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens
& adults. Recently, Cadbury Dairy Milk Desserts was launched, specifically to cater
to the urge for 'something sweet' after meals.
Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk
Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy
Milk 2 in 1, a delightful combination of milk chocolate and white chocolate.
Giving consumers an exciting reason to keep coming back into the fun filled
world of Cadbury
Cadbury Dairy Milk has been the market leader in the chocolate category for years.
And has participated and been a part of every Indian's moments of happiness, joy and
celebration. Today, Cadbury Dairy Milk alone holds 30% value share of the Indian
chocolate market.
In the early 90's, chocolates were seen as 'meant for kids', usually a reward or a bribe
for children. In the Mid 90's the category was re-defined by the very popular `Real
Taste of Life' campaign, shifting the focus from `just for kids' to the `kid in all of us'. It
appealed to the child in every adult. And Cadbury Dairy Milk became the perfect
expression of 'spontaneity' and 'shared good feelings'.
The 'Real Taste of Life' campaign had many memorable executions, which people still fondly
remember. However, the one with the "girl dancing on the cricket field" has remained etched in
everyone's memory, as the most spontaneous & un-inhibited expression of happiness.
This campaign went on to be awarded 'The Campaign of the Century', in India at the
Abby (Ad Club, Mumbai) awards.
In the late 90's, to further expand the category, the focus shifted towards widening
chocolate consumption amongst the masses, through the
'KhanewalonKoKhaneKaBahanaChahiye' campaign. This campaign built social
acceptance for chocolate consumption amongst adults, by showcasing collective and
shared moments.
More recently, the 'KuchMeethaHoJaaye' campaign associated Cadbury Dairy Milk
with celebratory occasions and the phrase "Pappu Pass Ho Gaya" became part of street
language. It has been adopted by consumers and today is used extensively to express
joy in a moment of achievement / success. The interactive campaign for "Pappu Pass
Ho Gaya" bagged a Bronze Lion at the prestigious Cannes Advertising

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Festival 2006 for 'Best use of internet and new media'. The idea involved a tie-up with
Reliance India Mobile service and allowed students to check their exam results using
their mobile service and encouraged those who passed their examinations to celebrate
with Cadbury Dairy Milk.The 'Pappu Pass Ho Gaya' campaign also went on to win
Silver for The Best Integrated Marketing Campaign and Gold in the ConsumerProducts
category at the EFFIES 2006 (global benchmark for effective advertising campaigns)
awards.
OTHER MORE BRANDS OF CADBURY CHOCOLATE:
5-Star:
Chocolate lovers for a quarter of a century have indulged their taste buds with a
Cadbury 5 Star. A leading knight in the Cadbury portfolio and the second largest after
Cadbury Dairy Milk with a market share of 14%, Cadbury 5 Star moves from strength
to strength every year by increasing its user base. Launched in 1969 as a bar of
chocolate that was hard outside with soft caramel nougat inside, Cadbury 5 Star has re-
invented itself over the years to keep satisfying the consumers taste for a high quality &
different chocolate eating experience
Perk :
A pretty teenager; a long line, and hunger! Rings a bell? That was how Cadbury
launched its new offering; Cadbury Perk in 1996. With its light chocolate and wafer
construct, Cadbury Perk targeted the casual snacking space that was dominated
primarily by chips & wafers. With a catchy jingle and tongue in cheek advertising, this
'anytime, anywhere' snack zoomed right into the hearts of teenagers.
Raageshwari started the trend of advertising that featured mischievous, bubbly

teenagers getting out of their 'stuck and hungry' situations by having a Cadbury Perk.
Cadbury Perk became the new mini snack in town and its proposition "Thodisi pet
pooja" went on to define its role in the category.
CELEBRATIONS :
Cadbury Celebrations was aimed at replacing traditional gifting options like Mithai and
dry- fruits during festive seasons.
2020
Cadbury Celebrations is available in several assortments: An assortment of chocolates
like 5 Star, Perk, Gems, Dairy Milk and Nutties and rich dry fruits enrobed in Cadbury
dairy milk chocolate in 5 variants, Almond magic, raisin magic, cashew magic, nut
butterscotch and caramels.
The super premium Celebrations Rich Dry Fruit Collection which is a festive offering
is an exotic range of chocolate covered dry fruits and nuts in various flavours and the
premium dark chocolate range which is exotic dark chocolate in luscious flavours.
Cadbury Celebrations has become a popular brand on occasions such as Diwali, Rakhi,
Dussera puja. It is also a major success as a corporate gifting brand. The
communication is based on the emotional route and the tag line says "rishtepakne do"
which fits with the brand purpose of strengthening your relationships with something
sweet.
Cadbury Bites:
Cadbury Bytes was launched in 2004-05 as Cadbury's foray into the rapidly growing
packaged snack market.
Cadbury Bytes is positioned as the 'only sweet snack' in the world of salty snacks. The
proposition we have arrived at is "Snacking kameethafunda", where we take a pot-shot
at other snacks, by saying `Har snack namkeennahihota'. The product is all about
breaking a cliché and teenagers identify with breaking stereotypes. The new
commercials- 'Tommy' and 'Villain', talk about breaking the stereotype.
Bournvita:
Cadbury was incorporated in India on July 19th, 1948 as a private limited company
under the name of Cadbury-Fry (India). Cadbury Bournvita was launched during the
same year.
It is among the oldest brands in the Malt Based Food / Malt Food category with a rich
heritage and has always been known to provide the best nutrition to aid growth and all
round development.
Throughout it's history, Cadbury Bournvita has continuously re-invented itself in terms
of product, packaging, promotion & distribution. The Cadbury lineage and rich brand

2020
heritage has helped the brand maintain its leadership position and image over the last
50 years.
HALLS:
Halls accounts for 50% of international cough drop sales and is the leading sugar
confectionery brand in the world. In 1930’s, the Hall brothers invented its Mentho-
Lyptus formula, using a combination of menthol and eucalyptus, and began producing
cough drops. The cough drops were introduced into the US during the mid-1950s.
WarnerLambert recognised the potential of the product and acquired Halls in 1964. In
1971, Warner Lambert began selling Halls under the Adams family, and the first
national television campaign was aired in the US & the results were a resounding
success.
Bubbaloo:
Cadbury India has expanded its confectionary portfolio in 2007 by foraying into the
Bubble gum category with the launch of BubbalooBubblegum- a successful bubblegum
brand from its international portfolio.
Bubbaloo is an innovative soft bubblegum with a centre filled liquid.It is filled with a
high level of a great tasting fruit flavoured liquid that floods your mouth
instantly.Bubaloo is currently available in two yummy flavors- Strawberry and Mixed
Fruit.The communication focuses on the "fun filled liquid centre " of Bubbaloo and is
anchored by “Bubba- the cat”, the international mascot for the brand Bubbaloo.
QUALITY ASSURANCE OF CADBURY:
1 Market high quality, superior value products that consistently meet our
specifications and comply with local regulatory requirements, while
continuously improving and exceeding our consumers’ expectations.

2020
2 Guarantee that our customers and consumers come first by actively listening
and understanding their quality and value expectations at the points of purchase
and consumption.
3 Ensure that any representation of our company image, including our products
and trademarks, meet approved standards, reinforce our commitment to quality
and safeguard the reputation of Cadbury.
4 Maintain a “right first time” culture that consistently embraces quality and food
safety, where everyone understands their responsibilities and accountabilities.
5 Operate audited quality management systems that continually improve
processes to deliver this policy and our standards.
6 Assign clear management accountability for setting and meeting measurable
goals and targets for quality and food safety.
7 Work with our supply chain and business partners to assure compliance with
ourquality policy and systems, ensuring quality throughout our supply chain.
8 Place continuous improvement at the heart of our performance enabling us to
deliver superior products and service to our consumers and customers.
9 Create a passion for quality where success and achievement are communicated,
recognised and celebrated.
ENVIRONMENT, HEALTH AND SAFETY POLICY:
At Cadbury PLC,we see sound and responsible environmental, health and safety
(EHS) management as an integral part of achieving our goal to grow the value of our
confectionery and beverages businesses for our shareowners.
We believe that such an approach will generate and sustain significant environmental,
social and financial benefits, thereby contributing to our objective of long-term
sustainability.
1 Conduct our business in compliance with environmental, health and safety laws
and with our global standards, and regularly assess the compliance of our
operations against these requirements.
2 Maintain and continually improve systems to manage our EHS responsibilities,

establishing and ensuring employee accountability for our EHS performance at
all levels of the organisation.

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3 Set clear targets for continual improvement in our EHS performance and
monitor these targets to ensure that they are met.
4 Strive to prevent pollution and to minimise the environmental costs and impacts
of our global operations.
5 Provide a safe and healthy environment for our employees, contractors and
other visitors to our sites
6 Train and motivate our employees to understand their EHS responsibilities and
to participate actively in our EHS programmes
7 Communicate with our shareowners, employees, customers and other interested

parties by regularly reporting on our EHS performance and maintaining an open
dialogue.
8 Review and update this policy regularly.
Product:
My product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real chocolate.
Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200
grams of Cadbury dairy milk chocolate, Cadbury buys 65 million litres of fresh milk each year to
make Cadbury dairy milk chocolate.

2020
Price:
Price is an important element of the marketing mix. The price charged for a chocolate bar can
determine whether a consumer will buy it and the level of sales achieved can determine whether or
not Cadbury Schweppes will make a profit. Price is also affected by factors such as the state of the
economy, what competitors are charging, the stage reached in the products life cycle and above all
what price the market will bear. From the marketing point of view this is what matters.
Place :
Cadbury products are produced at the chocolate factory in Bourneville in Birmingham.

After the chocolate is produced and has undergone all the quality checks it is
transported to the stockrooms. After this Cadbury sells its products to shopsthat deal
with beverages and confectionery e.g. corner shops, super stores such as Iceland,
Sainsbury, Kwik save, Tesco, Asda, Safeway and petrol station. These businesses are
usually visited by customers on a daily basis.
They then sell it to the general public. Cadbury produces chocolate for more than 200
countries so that they have a chance to enjoy it as well and make profit.This gives them
a wide range of consumers around the world. Cadbury Schweppes therefore makes sure
that the cultures of these different people are kept. They can do this by producing
products, which are eaten in that particular country without upsetting religious or
cultural practises.
Promotion :
Cadbury has a great brand image in the worldwide market, they focused on present
dominance in the chocolates market to be maintained. Average sales to grow at least at
20% p.a. for the next 3 years, volumes by at least 12%.1 new major product to be
launched every year. Sugar conf Share in sales mix to be enhanced through value added
niche products. With control over costs and reduction in relative depreciation charge
for the year, steadily increase margins.
AWARDS & ACHIVEMENTS OF CADBURY:

2020
Asian Marketing Effectiveness Awards 08:
Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign - GOLD award
for the "Best Insights and Strategic Thinking" and SILVER award for the 'Most Effective Use of
Advertising'.
No. 1 FMCG Company:

Cadbury India has been ranked as the 7th Great Place to Work and the No. 1 FMCG
company in India in 2008, by the Great Place to Work Institute.
Great Place To work 2007':
Cadbury India' has been awarded the "Bronze Award for Excellence in People
Management" in the 'Great Place to Work 2007' survey conducted by Grow Talent
Company Limited and Business world. The award recognizes Cadbury India as a
national leader in the area of Human ResourceManagement.
Cadbury India roars at Cannes:
Cadbury India received a bronze award at the Cannes Lions International Advertising
Festival for partnering with a mobile phone operator in 2005 to provide exam results
via SMS to school children.
Reader's Digest Award recognizes Bournvita:
Bournvita won the 'Reader's Digest Trusted Brands' Gold Award for the vitamin health supplement
category in Indian in 2006. The merit was based on 7000 responses from questionnaires and
telephone interviews across Asia.
SurakshaPuraskar Award – 2050:
Cadbury India's Bangalore factory has received the "SurakshaPuraskar" safety award
from the National Safety Council Karnataka chapter.
ABBY Award wins for India:
The prestigious ABBY awards, held in March, recognise creative excellence in the
Indian Advertising Industry. The Ulta Perk campaign won four Silver Awards in total
and the Cadbury Dairy Milk Campaign, Miss Palampur, also won a Silver Award. This
year Cadbury also sponsored the new 'Young ABBY' Award.
Cadbury wins the Effies 2006:

2020
At the recent Effie 2006 awards organized by The Advertising Club of Mumbai, our
'Pappu Pass Ho Gaya' advertising campaign bagged two more awards - Gold in the
Consumer Products category and Silver in the Integrated advertising campaign
Category.
ADVERTISEMENTS OF CADBURY
Dairy Milk has always tried to keep a strong association with milk,with slogans such as
"a glass and a half of full cream milk in every half pound" and advertisements that
feature a glass of milk pouring out and forming the bar.
A campaign for the Fruit & Nut variety ("everyone's a fruit and nutcase") was
particularly memorable and featured the writer, radio and television personality
FrankMuir.
On 9 March1976,American singer Neil Diamond performed a concert televised

throughout Australia during which he did a humorous live commercial for Dairy Milk.
This concert, including the ad as a bonus selection, was released on DVD on
1July2008.
In 2004, Cadbury's started a series of television advertisements in the

UnitedKingdomandIreland featuring a person and an animal representing the person's
happiness debating whether to eat one of a range of bars including Dairy Milk.In 2005,
Cadbury's original Dairy Milk bar celebrated its 100th birthday, being first sold in
1905. It remains the UK's biggest selling chocolate brand. Dairy Milk is sold in the
United States under the Cadbury label, but it is manufactured by the Hershey'scompany
in Pennsylvania.

2020
In 2007, Cadbury's launched a new advertising campaign entitled Gorilla,from a new
in-house production company called "Glass And A Half Full Productions" . The advert
was premièred during the season finale of Big Brother 2007,and consists of a gorilla at
a drum kit, drumming along to the Phil Collins song "In The Air Tonight". It is
supposed to relate the joy of playing drums to that of eating a chocolate bar. The
adverthas now become extremely popular with over two million views on Youtube, and
has put the Phil Collins hit back into the UK charts.
On 28 March2008,the second Dairy Milk advert produced by Glass and a Half Full
Productions aired. It features several trucks at night on an empty runway at a Mexican
airport racing to the tune of Queen's "Don't Stop Me Now". The ad campaign ran at the
same time as the problems at Heathrow Terminal 5 with baggage handling; in the
advert baggage was scattered across the runway.
On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack –
Bonnie Tyler's "Total Eclipse of the Heart"– a reference to online mash-ups of the
commercial. Similarly, a version of the truck advert appeared, using Bon Jovi's song
"Livin' on a Prayer".
Mission Statement:
1. Leadership:
Maintain our relationship of the Indian industry Throughout the continuous
modernization and expansion of our Manufacturing facilities and activities and through
establishment of a wide and efficient marketing network
2.Profitability:
Achieve a fair and reasonable return on capital by promoting productivity throughout the company
3.Growth:
Ensure a steady growth of business by strengthening our position in the industry.

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4.Quality:
Maintain high quality of our products and services and ensure their supply their supply at ir prices.
5.Equity:
Promote and maintain fair industrial relations and an environment for the effective involvement,
welfare, and development of staff at all levels.
6.Pioneering:
Promote research and development efforts in the areas of product development and energy, and fuel
conservation and to innovate and optimize productivity.

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CHAPTER-2
MARKETING STRATEGIES
INTRODUCTION AND IMPORTANCE OF MARKETING STRATEGIES:
Marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable
advantage. A marketing strategy should be centred on the key concept
thatcustomersatisfactionis the main goal.Marketing strategy is a method of focusing an
organization's energies and resources on a course of action which can lead to increased
sales and dominance of a targeted market niche. A marketing strategy combines
product development, promotion, distribution, pricing, relationship management and
other elements; identifies the firm's marketing goals, and explains how they will be
achieved, ideally within a stated timeframe. Marketing strategy determines the choice
of target market segments, positioning,marketingmix,and allocation of resources. It is
most effective when it is an integral component of overall firm strategy, defining how
the organization will successfully engage customers, prospects, and competitors in the
market arena. Corporate strategies, corporate missions, and corporate goals. As the
customer constitutes the source of a company's revenue, marketing strategy is closely
linked withsales.A key component of marketing strategy is often to keep marketing in
line with a company's overarchingmission statement.
PRODUCT:
Satisfaction suffices. But delight dazzles the average company will compete for customer by
conforming to her expectation consistently. But the winner will surpass them by constantly
exceeding her expectation, delivering to her door step additional benefits which she would never
have imagined possible. Cadbury’s offer such product. The wide variety products offered by the
company include:
I.Chocolate& Confectionary
II.Beverages
III. Food Drinks
Pricing:
Make no mistake. Second P of marketing is not another name for blindly lowering
prices and relying on this strategy alone to increase sales dramatically. The strategy

2020
used by Cadbury’s is for matching the value that customer pays to buy the product with
the expectation they have about what the production is worth to them.
Cadbury’s has launched various products which cater to all customer segments. So
every customer segment has different price expectation from the product. Therefore
maximizing the returns involves identifying right price level for each segment, and then
progressively moving through them.
Place:
BRAND ISN’T THE ONLY ANY MORE. Marketers and finance manager need a new
term to evaluate their business:
Distribution Equity:
It takes much more time and effort to build, but once built, distribution equity is much
together to erode.
The fundamental axiom of Indian consumer market is this:
You can set up a state-of –the-art manufacturing facility, hire the hottest strategies on
the block, swamp prime television with best Ads, but the end of it all, you would be
know of selling your products. The cardinal task before the Indian market is managing
is to shoe-horn its product on retail shelves. Buyers are paying for distribution equity
not brand equity and market shares.
Why does the company need distribution equity more anything in India? With
technology and competitive pressure slash in it is becoming increasing difficult for
marketers to retain a unique product differentiation for ling period. In a product and
price parity situation, the brand that sells more is the one that reaches the highest
number of customers.
India – 1 billion people, 155 million household has over 4 million retail outlets in 5351
urban markets and 552725 villages, spread cross 3.28 million sq. km. television has
already primed and population for consumption, and the marketer who can get to the to
the consumer ahead of competition will give a hard – to – overtake lead. But getting
their means managing wildly different terrains-climate, language, value system, life
style, transport and communication network. And your brand equity isn’t going to help
when it comes to tackling these issues.
Own distribution network consist of clearing and forwarding (C&F) agents &
distribution stockiest. This network of distribution can either contact wholesalers and
which in turn retailers or the distributors can contact to the retailers directly.

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Once the stock product reaches retailers, the prospective customers can have access to
the product.Cadbury’s distributes the product in the manner stated above
. Cadbury’s distribution network has expanded from 1990 distributors last year to 2100
distributors and 4,50,000 retailers. Beside use of TI tom improves logistics, Cadbury is
also attempting to improve the distribution quality. To address the issue of product
stability, it has installed visicolors at several outlets. This helps in maintaining

consumption in summer when sales usually drops due to the fact that the heal effects
product quality and thereby off takes.
Looking at the low penetration of the chocolate, a distribution expansion would itself
being incremental volume. The other reason is arch rival Nestle reaches more than a
million retailers.This increase in distribution is going to be accompanied by reduction
in channel costs. Cadbury’s marketing costs, at 18% of total costs, is much higher than
Nestlé’s 12% or even pure sugar confectionery major Parry’s 11%. The company is
looking to reduce this parity level. At Cadbury, they believe that selling confectionery
is it like selling soft drinks.
Promotion:
If an advertisement is to communicate effectively, the receiver must at least half want it
to, and be prepared too take step toward the sender. Effective advertising is rarely
hectoring or loudly explicit…. It often both attracts and generates arm feelings. More
often than not, a successful campaign has a stronger element of the unexpected a
quality that good advertising shares with much worthwhile literature.
To penetrate into the inner recesses of her memory, communication must first ensure
exposure, grab her attention evoke her comprehension, grab her acceptance and then
extract retention competing with thousands of other units of communication trying to
do the same.
Finding showed that the adults felt too conscious to be seen consuming a product
actually meant for children. The strategic response address the emotional appeal of the
band to the child within the adult. Naturally, that produced just the value vacuum that
Cadbury was looking to fill. Thereafter it was the job of the advertising to
communicate customer the wonderful feeling that he could experience by rediscoursing
the careful, unself conscious, pleasure – seeking child within himself – a graft these
feeling onto the Ad campaign like “KhaneWalonKoKhaneKaBahanaChahiye” for
CMD and “Thodi Si Pet Pooja – KabhiBhiKahinBhi” for Perk have been sure shot
winner with the audience.

2020
Whirl with the new launched temptations with the slogan “Too To Share” the
communication resolves around the reluctance of a person who’s got their hand on a
bar of temptation to let anyone else to have a bite. As well as outdoor and radio ads, ad
agency contract has created communication for cinemas and even ATM machines for
the brand.
All ICICI’ s ATM a message flashes on the screen as soon as customer insert his ATM
card. It tells the customer that this would be good time to get out of her temptation
since he/she is bound to be alone. Something familiar is planned for phone-book as
well. In cinemas, Cadbury has a message on-screen just before the lights are dimmed to
give them a chance to get their temptations. There will also be after dinner sampling in
restaurants – to begin with, 30 catteries in Mumbai have been selected.
The next round of activity will include the wafer-chocolate Perk and the Picnic bar,
which has faced problems with its taste, because of the peanut it contains. Milk treat
has also been launched in a module bar form, just in time of Diwali gifting market.
Éclairs has got potential for much wide distribution, in a small sweets that airlines,
hostels, and up market retail outlet offer to guest and customers.
Ad spend in 2000 was about 14% of sales and the management said that plans to
maintain as spend at this level in the current year also.
Ad since any discussion today would be incomplete without mention ‘e’ word, the
management plans to tap this new channel of marketing. Beside three company website
(i.e. www.cadburyindia .com, wwww.bourvita.com, www.cadburygift.com that the
company has launched, it had also entered into various marketing relationship with
other portals, specially targeted during festivals and events such as Valentines day ,
etc….
It’s a combination of spiffing up its key brand, researching and improving the newer
products that haven’t taken off, supported with high ad – spends that Cadbury hopes
will see it emerges stronger after the current slowdown, as well as expand the market.
Positioning:
In the 1970s consumers were ready to pay “more for more”, and luxury goods
flourished. In the 1980s, consumers began to demand “more for same”, and the

2020
discounting era grew strong. Today’s consumer demanding “more for less”, and the
winner will be that super value marketers…. Some of today’s most successful
companies recognize those customers are more educated and able to recognize true
customer value…
Positioning is simply concentrating on an idea – or – even a word defines that company

in the mind of the consumer. It is more efficient to market one successful concept to
one large group of people than 50 product or service ideas to 50 separate group…
repositioning is a must when customer attitude have changed and product have strayed
away from the consumer’s long standing perception of them…
STP ANALYSIS OF THE COMPANY

Segmentation:
CADBURY has segmented its customer in the following ways:-
1 Understanding needs and preferences of consumers -- Having housing,

infrastructure, and commercial construction, as demand drivers, the company
analyze the needs and preferences of consumers in these sectors.
2 Grouping customers based on their needs and preferences -- Customers
with similar needs and preferences are included in this segment.
3 Targeting the segment that the company can best meet the needs and
preferences of - The Company targets the customers, of which it can meet the
needs and preferences. I.e. customer needs higher- strength or low price.
4 Branding the commodity -- Though being a commodity product, branding is
important for a company. The company positions its brand among Architects
and Builders rather than household individuals.
5 Provide required product to meet targeted customers' needs and preferences --
Delivering up to the expectations of the targeted segment.
Targeting:
1 Its customer base represents the masses of India - individual homebuilders in
small towns, rural and semi-urban India.
2 The company targets on the important projects like dams, roads in the country
3 It targets the Manufacturing companies like L&T etc It Targets Indian
Railways. It targets an individual building his home(Retail Marketing)

2020
Positioning :
A good brand positioning help guide marketing strategy by clarifying the brands
essence but goals it help the consumer achieve and how it does so in a unique way. The
result of the positioning is the successful creation of a customer focused
valueproposition, a cogent reason why the target market should buy the product.
Swot analysis Cadbury Plc:
Strengths
1 Cadbury is the largest global confectionery supplier, with 9.9% of global

market share.
2 High financial strength (Sales turnover 1997, £7971.4 million and 9.4%)[1]
• Strong manufacturing competence, established brand name and leader in
innovation.
3 Advantage that it is totally focused on chocolate, candy, chewing gum, unique
understanding of consumer in these segments.
4 Successfully grown through its acquisition strategy. Recent acquisitions,
including Adams, 2003, enabled it to expand into important markets like the US
market.
Weaknesses:
1 The company is dependent on the confectionery and beverage market, whereas

other competitors e.g. Nestle[2]have a more diverse product portfolio, where
profits can be used to invest in other areas of the business and R&D.
2 Other competitors have greater international experience - Cadbury has
traditionally been strong in Europe. New to the US, possible lack of
understanding of the new emerging markets compared to competitors[3].
Threats:
1 Worldwide - there is an increasingly demanding cost environment, particularly

for energy, transport, packaging and sugar. Global supply chain in low cost
locations[4].

2020
2 Competitive pressures from other branded suppliers (national and global).
Aggressive price and promotion activity by competitors - possible price wars in
developed markets.
3 Social changes - Rising obesity and consumers obsession with calories
counting. Nutrition and healthier lifestyles affecting demand for core Cadbury
products.[5]
Opportunities:
1 New markets. Significant opportunities exist to expand into the emerging
markets of China, Russia, India, where populations are growing, consumer
wealth is increasing and demand for confectionery products is increasing.
2 The confectionery market is characterized by a high degree of merger and
acquisition activity in recent years. Opportunities exist to increase share through
targeted acquisitions[6].
3 Key to survival within the FMCG market is increasing efficiency and reducing
costs. Cadbury Fuel for Growth[7]and cost efficiency programmes seek to bring
cost savings by: 1) Moving production to low cost countries, where raw
materials and labour is cheaper ii) reduce internal costs - supply chain
efficiency, global sourcing and procurement, and wise investment in R&D.
4 4 Innovation is key driver. To respond to changes in consumer tastes and
preferences - healthier snacks with lower calories need to be developed. R&D
and product launches have led to sugar-free &center filled chewing gum
varieties and Cadbury premium indulgence treat. Low-fat, organic and natural
confectionery demand appears strong.

2020
CHAPTER-3
METHODOLOGY
Research methodology in a way is a written game plan for conducting
research. Research methodology has many dimensions. It includes not only
the research methods but also considers the logic behind the methods used in
the context of the study and complains why only a particular method of
technique has been used. It also helps to understand the assumption

underlying various techniques and the criteria by which they can decide that
certain technique will be applicable to certain problems and other will not.
Therefore in order to solve a research problem, it is necessary to design a
research methodology for the problem as the some may differ from problem
to problem. This chapter focuses on the various techniques, methods and
assumptions used in this study. It sheds light on the research problem,
objectives of the study, and also its limitations. The later part of the chapter
explains the manner, in which the data is collected, classified, tabulated,
analyzed and interrupted so as to each to conclusive results.
The study is of diagnostic nature and thus the overall research design is going
to be rigid. The design should provide enough provision for protection
against bias-ness and must maximize reliability.
Hypothesis:
H0:- Various factors (image of product, paying capacity, price of product,

packaging of product brand awareness, and influence of advertisement) affect
the consumer buying behavior for milk chocolates bar.
H1:- NO effect of various factors (image of product, paying capacity, price of

product, packaging of product, brand awareness, influence of advertisement)
on consumer purchase in milk chocolate bars.

2020
Research Design:
To analysis the buying behaviors of the residents of Yamuna Nagar Sample Survey Methods has
been employed through other methods are also important. This method is given prime significance
in modern research because of its extensive use to study the relationship of different factors,
attitudes and practices of society and to explore the problems that cannot be treated by experimental
methods. To collect data, a number of techniques are employed under the sample survey method i.e.
questionnaire. The increasing use of questionnaire is probably due to increased emphasis by social
scientists on quantitative measurement to uniformly accumulated data. In this case, stratified
random sampling was done since the respondents will classified into well defined classes or strata
that were distinct from each other. Sample size was 100. For measuring the correlation between
various influencing factors like price, taste, packaging, brand name etc. and buying behavior of
consumers for milk chocolate bars the Group Correlation is used and the formula.
Introduction:
Perception refers to the senses that any organism uses to collect information about its environment.
Wade &Tavrisnote that the senses corresponding to the human sense organs have been categorised
at least since Aristotle's time as: vision, hearing, taste, touch and smell. Walters &Bergiel continue
the biological viewpoint by explaining that according to the modem outlook, our sense of smell
and taste are our olfactory senses due to the fact that our senses of smell and taste are so closely
entwined. They continue by stating that humans also perceive in kinaesthetic mode and in a
vestibularmode.In consumer behaviour, however, perception refers to much more than just the
biological use of our sense organs. It includes the way stimuli are interacted and integrated by the
consumer. Although there are numerous definitions in literature explaining perception from a
consumer behaviour perspective, the one used by Walters provides particular clarity on the topic:
"The entire process by which an individual becomes aware of the environment and interprets it so
that it will fit into his or her frame of reference
Meaning of Consumer Perception:

Liberalization of the economy in the nineties and the entry of large players in the retail business
have brought the retail industry into spotlight. After super markets, departmental stores and
convenience stores, Indian retail has seen concept of hypermarkets coming of age.
“Retailing includes all the activities involved in selling goods or services to the final consumers for
personal, non-business use”.

2020
Objectives:
 To understand the people perception towards consumption of Cadbury chocolate.
 To measure the awareness about the Cadbury products.
 To study about the purchasing pattern of Cadbury products.
 To know the Consumer satisfaction levels regarding the Cadbury products.
 To Identify which brand is more by the consumer in Cadbury.
Scope:
In this research investigation was conducted to determine the position of consuming habits
towards Cadbury Chocolate. The aspects looked into the preference of chocolate. The scope of the
study to analyse the consumer perception of Cadbury chocolate.
RESEARCH DESIGN:
This present research based on both primary and secondary data has been collected to the primary
sources. The questionnaire method have been applied for primary data collection . for the study I
have taken 50 sample and selected randomly for data collection . I have choose Berhampur city for
primary data collection . the second data has been collected from secondary sources i.e. books,
journal, periodically, magazine and internet etc. the data has been collected from moth of January-
February 2020. The detective statistics tools has been applied for data analysis and
interpretation.
Limitations:
There are some limitations is the study on consumer perception regarding Cadbury products.
 Sample size is 50, so the accurate survey is not enough to generalize the finding of the study.
 Samples are only collected in Coimbatore District, so it will not applicable to other places.
Review of literature:
Chakraborty [1] (2010) in a study conducted in Hyderabad. In India he identified the driving
shopping, motives of Indian consumer. Factor analysis three shopping motives two of which related
to hedonic shopping motive and one of the utilitarian. The factor were named as diversion,
socialization and utilitarian. Other dimension are store attributes, shopping outcomes and shopping
perceived cost. The identified factor could be the key for discount stores for understanding the
shoppers.

2020
Dr.Shendge [2] (2012) on his study “A comparative study of consumer perception towards Cadbury
and nestle chocolates with special reference to NaviPeth Area in Solapur city” viewed that
chocolate is liked and eaten by all age groups of people.
Prof. R.C.S. Rajpurohit and Dr. M.L. Vasita (2011) [3] on their study “consumer preference and
satisfaction towards various mobile phone service providers an exploratory study in Jodhapur city,
Rajasthan” conducted that on 250 mobile phone users of various mobile phone service providers
such as Airtel, Vodafone, BSNL, Reliance, Idea and few other players. The result derived from this
study indicate that the factor induces the consumer to buy a particular mobile phone operator
followed by a network coverage and brand
1 Chakraborty, “A study of selected discount stores retail in Hyderabad for the purpose of
identifying the factors in regards to shopping motives, store attributes, shopping outcomes and
perceived shopping cost”, International journal of global business, 2010,3(1), P.P. No.1-19.
2 Dr.Shendge (2012) “A comparative study of consumer preference towards Cadbury and nestle
chocolates with special reference to NaviPeth Area in Solapur City” Solapur University, Solapur.
3Prof. R.C.S. Rajpurohit and Dr. M.L. Vasita (2011) “ ConsumerPrefernce and Satisfaction
towards various mobile phone service providers an exploratory study in Jodhpur city, Rajasthan”
Gurukul Business Review(GBR) ISSN: 0973-1466, Vol.7,pp. 1-11image. The finding derived from
the study will be helpful for mobile phone service provided for the promotion of mobile phone
service.
Dr. S. Subadra (2010) [4] on their study “Consumer Perceptions and Behaviour: A Study with
special reference to Car Owners in Namakkal District” reviewed that the market is now
predominately consumer driver. The focuses shifting for product based marketing to need based
marketing. So it is important to study the consumer perception and behaviour of the car owners
which will give as feedback on how marketing strategy can be worked. Namakal town in
Tamilnadu, which is in the southern part of India, which progressive and growing market for cars.
The simple random sampling technique was adopted in the study to select the sample respondents.
As the size of the universe is respected, the study has been conducted on the respondents of all the
segments of passenger cars. Cluster analysis has been used to identify the consumer with similar
taste and preference with respect to purchase of car. This study is concluded that consumer
behaviour plays a vital role in marketing cars and there is more scope for extensive research in this
area.
2020
Anil Mathur (2001) [5] on his study “A study of changes in brand preference “stated the brand
preference are usually studied by attempting to profile and understand royal consumers. This paper
presents a study of changes in brand preference. Theory and research is used to proper and test a
model based on proposition the changes in brand preference and their development on the result of
life event that service as marker of life transitions. Changes are viewed to be result of adjustments
to new life conditions and changes in life time to cope with stressful life changes. The data support
these notions and suggest implications for consumer research.

2020
CHAPTER-4
DATA ANALYSIS AND INTERPRITATION
Table -1
Which companies‟ chocolate do you purchase? Please rank them according to your preference.
Brand Name Percentage
Cadbury 40
Nestle 35
Amul 25
As per shown in the Pie chart, the maximum market share is hold by Cadbury. And least share is
hold by Amul followed by Nestle. And this result is obtained from the response of customers
towards Questionnaire filled by them for the consumption of milk chocolate bars.
Table-2
What is your pattern of consumption?
Pattern Of Consumption Percentage of

Consumption
More then per day 15
Daily one 25
3-4 chocolates per week 45
weekly 10
2020
Rarely 5
As shown in Pie chart, most of the consumers consume milk chocolate bars as 3-4 per week, which
represent 45% of the total number of surveyed consumers. And second most percentage of
consumers consumes milk chocolate bars are of daily one. Every brand of milk chocolate bars, in
which the hypothesis is taken that more than 60% of population consumes milk chocolate bars more
than one a week. And in these three brands i.e. Cadbury, Nestle and Amul the result was positive
Table-3
Which factor you consider the most while purchasing the chocolate?
Consumer’s Consideration Percentage
Price 16
Taste 48
Brand 18
Packaging 9
Other 9

2020
Most of the consumer of milk chocolate bars says that the most considering factor by them on the
basis of which they purchase a particular brand of milk chocolate bars is Taste of that milk
chocolate bars. And the lest interested factor is Packaging. As analyzed with the help of Correlation
Tool in which the correlation between different factors that influence consumer to purchase a
particular brand of milk chocolate bar is +.132, which shows that there is positive correlation
between different influencing factors and buying behavior of consumers.
Table-4
Which reference group influence you most to buy a particular chocolate?
Reference Groups Percentage
Friends 55
Family 3
Retailers 1
Celebrity 39
Others 2

2020
As shown in the bar graph, from reference group friends are the most influencing factor which
influence consumer to purchase a particular brand of milk chocolate. And this statement is
supported by 55% of consumers of milk chocolate bars. And the second most influencing factor
which influence customer to purchase a particular brand of milk chocolate bar are celebrities , and
this statement is supported by 39% of consumers.
Table-5
You consider manufacturing and expiry date while buying any chocolate________
Consumer’s View Percentage

Strongly agree 28
Agree 29
Neutral 37
Disagree 4
Strongly agree 2

2020
As shown in Pie chart, about 37% of consumers are neutral while considering the manufacturing
and expiry date of milk chocolate bars. But if talk about those who strongly agree on the
consideration of manufacturing and expiry date represented by 28% of population and 29% of
population represent those who are agree on the statement that they consider manufacturing and
expiry date while purchasing any milk chocolate bar.
Table-6
Are you satisfy with the present brand ofchocolate in Sirsa______
Satisfaction Level Percentage

Strongly Satisfied 27
Satisfied 32
Neutral 21
Dissatisfied 12
Strongly Dissatisfied 8

2020
About 27%of consumers are satisfied with the present brands of Milk chocolate bars in Sirsa and
32% are satisfied. As calculate with the tool if we consider brand wise then milk chocolate bar of
Cadbury is the most preferred brand in Sirsa which holds 40% of the market share and after that
Nestle has second position with a holding of 35% of the market share and the least preferred brand
from the take brand to make report is Amul with a holding of 25% of market share.
CHAPTER-5
2020
Conclusion Findings And Suggestions
Findings :
 76% of the respondents like chocolate very much.

 38% of the respondents aware of Cadbury products through advertisement.
 38% of the respondents buy chocolate once every day
 32% of the respondents have purchased chocolate for 3years and above.
 Taste is ranked first by the respondents towards Cadbury product.
 The respondents have highly satisfied with flavour in the Cadbury product
Suggestions :
 Many flavours like strawberry, orange, vanilla etc.

 All varieties must be available in all areas.
 Many others shaped chocolate can be introduced
 The company should maintain the awareness about Cadbury Dairy Milk.
 It reduces the cost and increases the offers.
Conclusion:
From this study the researcher concludes the all chocolates brand of “CADBURY DAIRY MILK
CHOCOLATE” should take necessary promotional activities to increases their demand by
introducing new flavour in small quantities of pack. As cost was not a matter fact, the producers can
with stand the chocolates market in Coimbatore District. Again variety of Advertisement through
television media will increase the marketability of dairy milk chocolates. Consumer perception
towards Cadbury dairy milk chocolates in Coimbatore district was affected by Brand, Quality,
Flavour, Taste and Source of awareness upon the consumer perception factors. From the analyze of
consumer perception towards Cadbury dairy milk chocolate, the researcher concluded that, the
consumer level of satisfaction are good.

2020
References:
1.http://www.iresearchservices.com/influence-of-consumer-perception-on-the-performance-of-a-
business
2. http://www.businessdictionary.com/definition/customer-perception.html
3. https://en.wikipedia.org/wiki/Cadbury
4. https://successstory.com/companies/cadbury

2020
BIBLIOGRAPHY
WEBSITE:
1.www.cadbury.com
2.www.cadburyindia.com
3.www.cadbury.co.uk
4.www.cadburyschweppes.com
5.www.google.com
BOOKS & MAGAZINES:
Global Marketing Management (Kiefer Lee & Steve Carter)
1.A L Ries (1996), “Focus” Harper Collins Publishers Ltd.
2.David A. Aaker (1991), “Managing Brand Equity”, The Free Press.
3.David A. Aaker (1996) “Building Strong Brands”, The Free Press.
4.Philip Kotler (Eighth Edition) “Marketing Management”, Prentice Hall of India Ltd.
5.Advertising and marketing Magazine
6.The Economic Times – “Brand Equity”
7.Company Literature
8.Market survey and questionnaires
9.Business World
10.Business Today

2020
Questionnaire
Sir/Madam, IamRajalaxmi Behera currently studying B.com final year in KhallikoteAutomouscollege, doing
project on “CONSUMER SATISFACTION TOWARDS BRANDED CHOCOLATE”. I request you to give
your valuable opinion on the product by filling the questionnaire.
NAME : AGE :
GENDER : OCCUPATION :
1. Which of these is not made by Cadburys ?

a) Topic c) Flake
b) Picnic d) Buttons
2. What is the name of Cadbury’s milk chocolate, containing only hazelnuts?
a) Just Nut c)Choco’Nut
b) Choc ‘n’ Nut d) WholeNut
3. which year tecadbary chocolate fund ?
a) 1863 c) 1839
b)1865 d)1847
4 .Uses high today Cadbury quality cocoa beans from which location?
a) west Africa c) North africa
b) India d) south America
5 . Richard and George Cadbury joined Cadbury brothers in 1851 and 1852but in what year did
Their father john re tire?
a)1864 c)1854
b)1861 d)1857

2020
6. Which bar contains honeycomb surrounded by milk chocolate?
a) Crunchie c)Twirl
b) Fuse d) time out
7. What is the name of Cadbury’s dark, or plain, chocolate?
a) Bournville c) Bourbon
b) Bonne d)bordeux
8 . How many glasses of milk do Cadburys boast are in every pound (450g) of milk chocolate
produced?
a) Half a glass c) Two glasses

b) A glass d) A glass and a half
10.Creme Eggs appear in the shops in which month,in celebration of Easter?
a) February c) march
b) January d) April

2020

Consumers Satisfactions Towards Branded Chocolates

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CONSUMER SATISFACTION TOWRDSBRANDED CHOCOLATE

A PROJECT REPORT ON CONSUMERS

A Project submitted to the Khallikote Auto. College in the partial fulfilment of

Under the Guidance and Supervision of

KHALLIKOTE AUTONOMUS COLLEGE 1 SESSION 2017-2020

Place: Berhampur (Dr. Y D Nayak)

KHALLIKOTE AUTONOMUS COLLEGE 2 SESSION 2017-2020

I do hereby declare that the project entitled “A PROJECT REPORT ON

Place: Berhampur +3 Final Year Commerce

Khallikote Auto. College

Exam Roll No : 011703CM263

KHALLIKOTE AUTONOMUS COLLEGE 3 SESSION 2017-2020

KHALLIKOTE AUTONOMUS COLLEGE 4 SESSION 2017-2020

2. Marketing And Market In Strategy 22-28

5. Conclusion Findings And Suggestion 40-41

KHALLIKOTE AUTONOMUS COLLEGE 5 SESSION 2017-2020

GEORGE CADBURY FOUNDER OF THE TRUST (1839 – 1922)

Cadbury is a leading global confectionery company with an outstanding

Our heritagestarts back in 1824 when John Cadbury opened a shop in

KHALLIKOTE AUTONOMUS COLLEGE 6 SESSION 2017-2020

To create and sustain flourishing communities where people choose to live.

1 By promoting new social housing of good quality which enhances the

3 By encouraging residents to share in decisions affecting their

4 Promotion of brands carrying mass franchise without compromise on

such as brands and people.

KHALLIKOTE AUTONOMUS COLLEGE 7 SESSION 2017-2020

captures the spirit of what we are trying to achieve as a business.

Founder George Cadbury

Current owner Cadbury plc

Country of origin United Kingdom

Introduced 1905 Related brands Cadbury products

Markets World Websitewww.cadbury.co.uk

KHALLIKOTE AUTONOMUS COLLEGE 8 SESSION 2017-2020

In India, Cadbury began its operations in 1948 by importing chocolates. After 60

KHALLIKOTE AUTONOMUS COLLEGE 9 SESSION 2017-2020

A few facts and figures :

2 We operate in over 60 countriesJohn Cadbury opened for business in 1824 -

4 We employ around 50,000 people

5 Every day millions of people around he world enjoy our brands

BRAND BUILDING OF CADBURY DAIRY MILK:

KHALLIKOTE AUTONOMUS COLLEGE 10 SESSION 2017-

KHALLIKOTE AUTONOMUS COLLEGE 11 SESSION 2017-

OTHER MORE BRANDS OF CADBURY CHOCOLATE:

Raageshwari started the trend of advertising that featured mischievous, bubbly

KHALLIKOTE AUTONOMUS COLLEGE 13 SESSION 2017-

QUALITY ASSURANCE OF CADBURY:

KHALLIKOTE AUTONOMUS COLLEGE 14 SESSION 2017-

ENVIRONMENT, HEALTH AND SAFETY POLICY:

2 Maintain and continually improve systems to manage our EHS responsibilities,

KHALLIKOTE AUTONOMUS COLLEGE 15 SESSION 2017-

7 Communicate with our shareowners, employees, customers and other interested

8 Review and update this policy regularly.

KHALLIKOTE AUTONOMUS COLLEGE 16 SESSION 2017-

Cadbury products are produced at the chocolate factory in Bourneville in Birmingham.

AWARDS & ACHIVEMENTS OF CADBURY:

KHALLIKOTE AUTONOMUS COLLEGE 17 SESSION 2017-

No. 1 FMCG Company:

Cadbury India roars at Cannes:

Reader's Digest Award recognizes Bournvita:

ABBY Award wins for India:

Cadbury wins the Effies 2006: